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FullSIX FullSIGHTS August 2015


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS August 2015

  1. 1. aug 15
  2. 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE DIGITAL HAS A DIRECT IMPACT ON THE PURCHASE PROCESS OF YOUR USERS, REGARDLESS THE CHANNEL PURCHASE PROCESS 75% of the millennials from USA and Canada feel that Digital is highly influential in the purchasing decisions
  5. 5. #02 BRAND KNOWLEDGE APLICACIONES MÓVILES 50% of the online restaurant reservations are done via apps. It is interesting to note that online reservations have been reduced from 24hrs to 4 hrs in advance USERS HAVE ACCESS TO THE BRANDS VIA THEIR MOBILE WHENEVER IT IS SUITABLE TO THEM. ARE YOU READY TO DELIVER THEIR NEEDS?
  6. 6. #03 BRAND INNOVATION TECHNOLOGY GIVES YOU THE ABILITY TO CREATE EXPERIENCES INSTEAD OF MESSAGES AMNESTY INTERNATIONAL PRISON BANNER A "incorrect" reply to a simple question can actually terminate your Freedom on the internet, an unfortunate reality on the daily life of many people...
  7. 7. COMMUNICATION SHOULD MAKE PRODUCTS AVAILABLE TO YOUR USERS NRG THE POWER BEHIND THE PLUG If you had the opportunity to choose from eolic, solar or fossil energy for your mobile telephone, What would be your choice? #04 BRAND INNOVATION
  8. 8. INCREASE YOUR TARGETS NOTORIETY BY SHOWING THE NEGATIVE REACTION OF A TARGET THAT DOES NOT CORRESPOND TO YOUR PRODUCT SPLENDID CHOCOLATE WHEN YOU GROW UP… Kids reactions when they tasted dark chocolate, a product for their parents that they will learn to appreciate as they grow older #05 BRAND ACTIVATION
  9. 9. REAL STORIES GENERATE A LARGER EMOTIONAL BOND WITH YOUR USERS SUPER-PHARM MY NEW FACE A short documentary that shows a family's reaction to a male member who decides to shave his beard after 14 years… to sell razor blades #06 BRAND ACTIVATION
  10. 10. #07 BRAND PLATFORM DIGITAL AT THE POINT OF SALES GIVES THE OPPORTUNITY TO IMPROVE SERVICES AVAILABLE TO YOUR USERS AINZ&TULPE LOOKS An interactive digital window that recognizes your ethnic origins to give you information of your product of interest in your native language
  11. 11. DEFINE WHAT ARE THE CRUCIAL MOMENTS FOR YOUR PRODUCT AND INTEGRATE COMMUNICATION AT THE RIGHT MOMENT YAOCHO BAR GROUP THE VIOLENT COASTERS Japan's increase in alcohol consumption is generating an increase in gender violence. Coasters used as a communication tool to create awareness to revert the situation #08 BRAND PLATFORM
  12. 12. HAVING CONSUMERS SATISFIED WITH YOUR SERVICE IMPLIES THAT YOU HAVE FOUND THE MOST COMMITTED SURESLIM THE CHOCOLATE FLYER A "Lose weight" program that uses a chocolate flyer as their communication tool. Each ounce not eaten will represent a 1% discount #09 BRAND DIALOGUE
  13. 13. IF YOU ARE GOING TO USE PRESCRIBERS MAKE SURE THEY ARE CREDIBLE AND CONNECTED WITH YOUR BRAND POLICIA NACIONAL COLOMBIA CURSO ANTIRROBO A website dedicated to public security where real thieves detained by the police show the public how to prevent different types of theft #10 BRAND DIALOGUE
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. aug 15