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FullSIX FullSIGHTS May 2015


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS May 2015

  1. 1. may 15
  2. 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE THE MILLENNIALS AND BANKING People with ages between 18 and 24 years, are using alternative banking services and don’t take into consideration offers made by traditional banks ANALYZE THE DIGITAL TRANSFORMATION OF YOUR SECTOR WITH DIFFERENT PARAMETERS FROM THE ONES YOU USE FOR YOUR BUSINESS
  5. 5. #02 BRAND KNOWLEDGE IMAGINE THE PERCENTAGE REACHED DURING THE ADVERTISING PAUSE MULTISCREEN CONSUPTION 65% of Spanish users access the Internet at some point while they watch a TV program
  6. 6. #03 BRAND INNOVATION TRY TO IMPROVE THE EXPERIENCE OF THE CONSUPTION OF YOUR PRODUCT OR SERVICE KFC TRAY TYPER A tray with integrated Bluetooth that connects with your Smartphone and avoids that you touch your phone with your greasy fingers (something unavoidable when you eat at KFC)
  7. 7. SHOW THE BENEFITS OF YOUR PRODUCT IN A PLAYFUL WAY IN ORDER TO GET USERS ATTENTION NIVEA DOLL Creation of a doll which is sensible to sun rays in order to educate kinds on the threats of not using the right solar cream #04 BRAND INNOVATION
  8. 8. #05 BRAND ACTIVATION DEVELOP ACTIONS THAT ALLOW YOU TO LINK YOUR BRAND WITH A CONSUMPTION MOMENT PIZZA HUT BLOCKBUSTER PIZZA BOX The fast food franchise develops a box for its pizzas which converts into a cinema projector and it comes with for free films
  9. 9. BUILD AROUND THE EMOTIONS GENERATED BY THE USE OF YOUR PRODUCT OR SERVICE NIKON HEARTOGRAPHY Nikon develops a camera that shoots every time the photographer, in this case a dog, increases its heart rhythm. Emotions converted into images #06 BRAND ACTIVATION
  10. 10. #07 BRAND PLATFORM DO YOU WANT USERS TO DO SOMETHING FOR YOU? DO SOMETHING FOR THEM LEAGUE AGAINST CANCER SHADOW WIFI Wifi system installed in Peru´s beaches to offer free Internet access to those people resting in areas with shadow
  11. 11. SOCIAL NETWORKS ALLOW YOU TO LISTEN TO YOUR USERS AND KNOW THEIR TASTES DELTA THE INTERNETEST VIDEO A video regarding aerial security where you will recognize most of its characters from Internet’s most famous memes #08 BRAND PLATFORM
  12. 12. #09 BRAND DIALOGUE FIND THE ANTAGONIST OF YOUR BRAND AND CENTER THE REJECTION OF YOUR USERS ON IT ACT FOR PEACE REFUGEES ARE SCUM An “ad man” around Australia’s streets with a sign, “refugees are scum” in order to gain attention about the need of helping refugees
  13. 13. #10 BRAND DIALOGUE USE THE CURIOSITY OF YOUR USERS AND THEIR WILLINGNESS OF PARTICIPATION WARNER BROS. PICTURES #CHARLIECHARLIECHALLENGE Two pencils converted in Ouija which has turned into a viral phenomenon within teenagers around the world
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. may 15