Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

FullSIX FullSIGHTS January 2015


Published on

FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

Published in: Marketing

FullSIX FullSIGHTS January 2015

  1. 1. jan 15
  2. 2. The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE MOBILE CONSUMPTION 53% of emails are viewed from mobile devices (smartphones and tablets), this means a 500% increase in the past 4 years IF YOU SEND AN EMAIL IN ORDER FOR YOUR CONSUMERS TO VISIT YOUR WEB, IT IS INDISPENSABLE THAT IT IS MOBILE FRIENDLY
  5. 5. #02 BRAND KNOWLEDGE 121 NEW THESIS TO UNDERSTAND BETTER APPS, PRIVACY, PERSONALIZATION .... MANIFESTO CLUETRAIN Update of one of the most important documents regarding the Internet... Created in 1999, it examines the impact on society, setting the bases of the web 2.0 and Social Media
  6. 6. #03 BRAND INNOVATION VOICE AS AN INTERFACE IT’S SOMETHING TO KEEP AN EYE ON SKYPE TRANSLATOR A Skype session between two schools, one in Washington and the other one in Mexico. Each one speaking their language, and Skype, with its new real time translation functionality doing the rest
  7. 7. #04 BRAND INNOVATION AUGMENTED REALITY WILL BE USEFUL IF YOUR BRAND ALSO OFFERS UTILITY TO USERS (INFORMATION, ENTERTAINMENT OR RELATIONSHIP) MICROSOFT HOLOLENS One step forward in the world of augmented reality. HoloLens brings to real life interfaces of computers, apps, etc. using holograms
  8. 8. #05 BRAND ACTIVATION REAL TIME IS MUCH MORE THAN BEING FUNNY ON SOCIAL MEDIA. ADAPT YOUR CONVERSATION TO CONSUMER’S REALITY, RELEVANT NEWS OR EVEN THE SURROUNDINGS MCDONALD’S SUNRISE To promote their McMuffin breakfast, McDonald´s developed a digital billboard which synchronized sunrise with the appearance of their McMuffin with egg
  9. 9. #06 BRAND ACTIVATION AN EXAMPLE ON HOW REAL AND DIGITAL WORLD GET CLOSER EVERY DAY AND HOW TO PRODUCE A PHYSICAL CONTENT THINKING OF AN ONLINE CONSUMPTION BALLANTINE’S GIF-ITI Ballantine’s and the artist INSA developed the world’s largest GIF animation. A piece visible from a satellite which its 57.000 metres from the earth
  10. 10. #07 BRAND PLATFORM E-COMMERCE IS A REALITY; BRANDS MUST TAKE INTO CONSIDERATION ITS IMPACT BUD LIGHT BUTTON App that allows you to order from 1 to 100 Bud boxes and received them home in just one hour. Some users can receive additional experiences with their order, as surprising as a DJ session
  11. 11. #08 BRAND PLATFORM RELATIONSHIP BETWEEN BRAND, AUTHOR AND AGENCY WHICH GOES BEYOND A SIMPLE SPONSORSHIP. AD HOC CONTENT CREATION WITH PRODUCT/BRAND INTEGRATED IN A NATURAL WAY LAND ROVER THE VANISHING GAME The car manufacturer has partnered with writer William Boyd to create an immersive literary experience, a narrated interactive novel with images, video, animations and audio
  12. 12. #09 BRAND DIALOGUE LEVERAGE YOUR CONSUMER’S PASSIONS, SHOW REAL INTEREST TO THEM AND REMEMBER, IT’S BETTER TO BE SOMEONE TO A FEW THAN NOBODY TO ALL PIZZA HUT VEGEMITE Pizza Hut offers the possibility to include “Vegemite” as an ingredient. And to promote it they create a video with the disgust faces from the “non Australian” that try its special flavour
  13. 13. #10 BRAND DIALOGUE IF YOUR CONTENT IS NOT THOUGHT FOR GENERATING CONVERSATION, DON’T BOTHER INCLUDING A HASH TAG, IT WILL BE USELESS ADIDAS THERE WILL BE HATERS Luis Suárez, Karim Benzema, Gareth Bale and James Rodríguez lead the brand´s latest campaign, where they face some of their hater’s comments
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. jan 15