FullSIX FullSIGHTS March 2014


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS March 2014

  1. 1. FULL SIGHTS march_14
  2. 2. MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
  3. 3. *la comunicación digital es líquida por lo que el contenido de una categoría puede ser también relevante en otras 01Data stats, data, infographics,… 02User Experience interfaces, usability, interaction… 03Digital Tech digital signage, gadgets, instalations,… 04Advertainment advergaming, brand experiences, outdoor,… 05Mobile AR, apps, augmented TV, wearable tech... 06Storytelling short stories, films, video, animation... 07Social Ideas  content, conversation, platforms… 08Knowledge book, talks, conferences, events… 09Art  design, illustration, photo, motion graphics… 10Cutting Edge  inspiration, cool ideas, new media…
  4. 4. 01Data Have you analyzed the impact of the virtual currencies in your online shop? * Millennials believe they'll live a bank-free existence in the future and the way they access money and pay will be completely different
  5. 5. 02User Experience Pizza Hut - Interactive Concept Table Interactive table prototype that allows clients to create and order their pizza while being entertained in their waiting Digital can improve in store digital experience for users *
  6. 6. Project Tango Mobile device prototype that will allow users to create 3D maps of any indoor spaces in real time 03Digital Tech Your mobile will know where to find any product in a supermarket *
  7. 7. Duracell - Moments of Warmth Interactive installation in a bus stop that helps users to get warm, encouraging them to work together to activate a heater 04Advertainment Utility and emotional connection or advertising? Choose wisely *
  8. 8. 05Mobile Android Wear Google unveils it’s operating system for wearable devices starting with the smart watches Users are digital, brands and marketeers should be as well *
  9. 9. 06Storytelling The Mayhew Animal Home - Unloved A bouncer, a referee and a charity worker, three different people having a bad day Could you exalt product benefits in an emotional way? *
  10. 10. 07Social Ideas Manchester United y Google - Front Row Thanks to Google+ Hangouts, Manchester’s fans living outside UK were able to support their team like being on the stadium Let you marketing campaigns work for your users and they will never forget it *
  11. 11. 08Knowledge Normcore A trend based in not following trends, choosing your outfit as you want and avoiding being part of a defined group I’s not about what you say, It’s about what they understand *
  12. 12. 09Art Kim Keever Drops paint into fish tanks, obtaining incredible shapes and colors Brands compete in attention, among others, with artists, ¿is our message better? *
  13. 13. 10Cutting Edge Tickle will generate a phantom phone call when you touch your phone in a defined manner helping you get out of awkward situations * Mobile is the king and every day new functionalities arise
  14. 14. reconnecting brands and people Wearetheleadingindependentmarketingcommunications groupinEuropewitha62peopleteaminSpain.Weofferin housestrategy,creativeandtechservicestohelpbrands reconnectwiththeirusersandleavethemabigsmile. Javier Gómez de Quero del Castillo Managing Director FullSIX ! 91 298 27 30 663 04 94 60 javier.quero@fullsix.com @jgomezdequero ! www.fullsix.es Bueso Pineda 12, 28043 Madrid LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY? mobile ► digital experience ► social media ►