SlideShare a Scribd company logo
1 of 14
Download to read offline
FullSIX FullSIGHTS February 2016
INSIGHTS, DATA AND TRENDS;
KNOWLEDGE TO BE ABLE TO
QUESTION AND BUILD
OWNED SPACES WHERE
BRANDS INTERACT WITH
THEIR TARGET
STORIES AND EXPERIENCES
CREATED TO CONNECT
BRANDS WITH PEOPLE
CONVERSATION AND CONTENT
CREATED AND THOUGHT TO BE
CONSUMED AND SHARED
INNOVATION IN TECHNOLOGY,
STRATEGY, MEDIA, MESSAGE
AND EXECUTION
FIRST
SCREEN
JUST 50% OF UK ADULTS POPULATION SAYS THAT THEIR TV IS THE CORE
ITEM OF THEIR LIVING ROOM. 70% USES THEIR MOBILE DEVICE WHILE
WATCHING TV. THAT FIGURE GOES TO 87% IN USERS MILLENNIALS
“THE WAY CONTENT IS CONSUMED IS CHANGING”
PURCHASE
PROCESS
85% OF THE USERS WILL ABANDON THE PURCHASE PROCESS
IF THE WEB HAS A DIFFICULT NAVIGATION PROCESS
“IMPROVE YOUR WEB’S CONVERSION AND YOU WON’T HAVE
TO INVEST (THAT MUCH) IN TRAFFIC GENERATION”
SKYPE
TRANSLATOR
A BRACELET THAT OFFERS CUSTOM INFO ABOUT
THE IDEAL HYDRATION TO MUMMY’S
“BE USEFUL FOR YOUR USERS”
SOLÁN DE CABRAS
SO MUM
MCDONALD'S
HAPPY GOOGLES
MCDONALD’S LAUNCHES A NEW ACTION WHERE HAPPY MEAL
BOXES TURN INTO VIRTUAL REALITY GOGGLES
“YOUR PROMOTIONS MUST CHANGE ACCORDING TO YOUR USERS RHYTHM”
REEBOK
SPEED CAM
A BILLBOARD THAT MEASURES THE SPEED WHILE PASSING IN FRONT OF
IT. IF YOU DO IT FAST ENOUGH YOU MAY WIN A PAIR OF TRAINERS
“SPEAK ONLY TO YOUR TARGET AUDIENCE”
KRAFT
BLIND TEST
KRAFT CHANGES THEIR MAC & CHEESE RECIPE WITH
HEALTHIER INGREDIENTS BUT DOESN’T COMMUNICATE IT TO
CREATE THE BIGGEST “BLIND TEST” OF THE WORLD
“ALL THAT YOUR COMPANY DOES MUST BE USED AS A MARKETING TOOL”
KITKAT
MOBILE PARKING
KIT KAT LAUNCHES THEIR NEW 11 BARS PACK SENDING
TO THE MOST INNOVATIVE COMPANIES IN THE UK A
PRODUCT TEST WITH A MOBILE “PARKING SPACE”
“WORK AROUND THE NEW - PROBLEMS - OF YOUR USERS”
MASTERCARD
CAPSULE
YOU ARE HAVING DINNER WITH YOUR FRIENDS, INTRODUCE YOUR PHONE
IN THE CAPSULE AND FORGET ABOUT IT TILL IS TIME TO PAY. ACTION TO
PROMOTE THE CONTACT LESS THROUGH MOBILE DEVICES
“FOCUS ON THE ELEMENTS SURROUNDING THE BEHAVIOR THAT YOU DESIRE”
PRUDENTIAL
RECONNECT
THE INSURANCE COMPANY CREATES A SOCIAL EXPERIMENT THAT
PROVES THAT IF LOOKING AT SOMEONE IN A CALMED WAY FOR A
FEW MINUTES AN EMOTIONAL BOND IS CREATED
“DON’T MIX UP THE PRODUCT OR SERVICE THAT YOU
SELL WITH THE “BUSINESS” IN WHICH YOU OPERATE”
IF
OFFLINE O'CLOCK
MOBILE DEVICES KEEP US AWAKE AND SLEEP DEPRIVATION PROVOKES
ACCIDENTS. THE INSURANCE COMPANY IF SPONSORS SOCIAL MEDIA
PROFILES THAT WON’T POST ANYTHING AFTER 10PM
“WORK WITH INFLUENCERS BEYOND TURNING THEM INTO ANOTHER MEDIA”
FullSIX FullSIGHTS February 2016
FullSIX FullSIGHTS February 2016

More Related Content

Similar to FullSIX FullSIGHTS February 2016

FullSIX FullSIGHTS January 2016
FullSIX FullSIGHTS January 2016FullSIX FullSIGHTS January 2016
FullSIX FullSIGHTS January 2016FullSIX Spain
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationAnja Hoffmann
 
Hoffman mars:new jersey.key
Hoffman mars:new jersey.keyHoffman mars:new jersey.key
Hoffman mars:new jersey.keyBob Hoffman
 
Android Contextual Marketing Strategy
Android Contextual Marketing StrategyAndroid Contextual Marketing Strategy
Android Contextual Marketing StrategyMiel Van Opstal
 
Kuzunga 13 trends for 2013
Kuzunga   13 trends for 2013Kuzunga   13 trends for 2013
Kuzunga 13 trends for 2013Kuzunga
 
Consumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINALConsumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINALMason Page
 
How to take the internet of things to a market of one
How to take the internet of things to a market of oneHow to take the internet of things to a market of one
How to take the internet of things to a market of oneSpark Digital
 
How Today's Digital Reality Can Enrich Customer Experiences
How Today's Digital Reality Can Enrich Customer ExperiencesHow Today's Digital Reality Can Enrich Customer Experiences
How Today's Digital Reality Can Enrich Customer ExperiencesRaja Teh Maimunah
 
Mars-Philter Retail Advertising Council Event Synopsis
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter Retail Advertising Council Event Synopsis
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter
 
Six Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can UseSix Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can UseCarolyn Elefant
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of PlanningCharlie Quirk
 
Re-powering the energy market through content marketing
Re-powering the energy market through content marketingRe-powering the energy market through content marketing
Re-powering the energy market through content marketingKatya Revyakina
 
Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector finalRaconteur
 
RedLink Presentation
RedLink PresentationRedLink Presentation
RedLink PresentationAtypon
 
Connected Technology: Trending the Future | space150 v28
Connected Technology: Trending the Future | space150 v28Connected Technology: Trending the Future | space150 v28
Connected Technology: Trending the Future | space150 v28space150
 
"Its Just So 2.0 Out There" The 4Ps are Dead
"Its Just So 2.0 Out There" The 4Ps are Dead"Its Just So 2.0 Out There" The 4Ps are Dead
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
 

Similar to FullSIX FullSIGHTS February 2016 (20)

FullSIX FullSIGHTS January 2016
FullSIX FullSIGHTS January 2016FullSIX FullSIGHTS January 2016
FullSIX FullSIGHTS January 2016
 
How to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model InnovationHow to Survive in a Fast-Changing World | Business Model Innovation
How to Survive in a Fast-Changing World | Business Model Innovation
 
Hoffman mars:new jersey.key
Hoffman mars:new jersey.keyHoffman mars:new jersey.key
Hoffman mars:new jersey.key
 
Android Contextual Marketing Strategy
Android Contextual Marketing StrategyAndroid Contextual Marketing Strategy
Android Contextual Marketing Strategy
 
Kuzunga 13 trends for 2013
Kuzunga   13 trends for 2013Kuzunga   13 trends for 2013
Kuzunga 13 trends for 2013
 
Consumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINALConsumer Expectations_Reflect Whitepaper_FINAL
Consumer Expectations_Reflect Whitepaper_FINAL
 
15 Trends for 2015
15 Trends for 201515 Trends for 2015
15 Trends for 2015
 
How to take the internet of things to a market of one
How to take the internet of things to a market of oneHow to take the internet of things to a market of one
How to take the internet of things to a market of one
 
How Today's Digital Reality Can Enrich Customer Experiences
How Today's Digital Reality Can Enrich Customer ExperiencesHow Today's Digital Reality Can Enrich Customer Experiences
How Today's Digital Reality Can Enrich Customer Experiences
 
Mars-Philter Retail Advertising Council Event Synopsis
Mars-Philter Retail Advertising Council Event SynopsisMars-Philter Retail Advertising Council Event Synopsis
Mars-Philter Retail Advertising Council Event Synopsis
 
Six Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can UseSix Start-Up Technology Trends That Start Up Lawyers Can Use
Six Start-Up Technology Trends That Start Up Lawyers Can Use
 
iotevent
ioteventiotevent
iotevent
 
The customer gap
The customer gapThe customer gap
The customer gap
 
Planning For The Future of Planning
Planning For The Future of PlanningPlanning For The Future of Planning
Planning For The Future of Planning
 
Re-powering the energy market through content marketing
Re-powering the energy market through content marketingRe-powering the energy market through content marketing
Re-powering the energy market through content marketing
 
Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector final
 
RedLink Presentation
RedLink PresentationRedLink Presentation
RedLink Presentation
 
Connected Technology: Trending the Future | space150 v28
Connected Technology: Trending the Future | space150 v28Connected Technology: Trending the Future | space150 v28
Connected Technology: Trending the Future | space150 v28
 
"Its Just So 2.0 Out There" The 4Ps are Dead
"Its Just So 2.0 Out There" The 4Ps are Dead"Its Just So 2.0 Out There" The 4Ps are Dead
"Its Just So 2.0 Out There" The 4Ps are Dead
 
16 Trends for 2016
16 Trends for 201616 Trends for 2016
16 Trends for 2016
 

More from FullSIX Spain

FullSIX FullSIGHTS Abril 2016
FullSIX FullSIGHTS Abril 2016FullSIX FullSIGHTS Abril 2016
FullSIX FullSIGHTS Abril 2016FullSIX Spain
 
FullSIX FullSIGHTS Marzo 2016
FullSIX FullSIGHTS Marzo 2016FullSIX FullSIGHTS Marzo 2016
FullSIX FullSIGHTS Marzo 2016FullSIX Spain
 
FullSIX FullSIGHTS Febrero 2016
FullSIX FullSIGHTS Febrero 2016FullSIX FullSIGHTS Febrero 2016
FullSIX FullSIGHTS Febrero 2016FullSIX Spain
 
FullSIX FullSIGHTS Enero 2016
FullSIX FullSIGHTS Enero 2016FullSIX FullSIGHTS Enero 2016
FullSIX FullSIGHTS Enero 2016FullSIX Spain
 
FULLSIGHTS. DIGITAL KNOCKOUTS
FULLSIGHTS. DIGITAL KNOCKOUTSFULLSIGHTS. DIGITAL KNOCKOUTS
FULLSIGHTS. DIGITAL KNOCKOUTSFullSIX Spain
 
FullSIX FullSIGHTS November 2015
FullSIX FullSIGHTS November 2015FullSIX FullSIGHTS November 2015
FullSIX FullSIGHTS November 2015FullSIX Spain
 
FullSIX FullSIGHTS Noviembre 2015
FullSIX FullSIGHTS Noviembre 2015FullSIX FullSIGHTS Noviembre 2015
FullSIX FullSIGHTS Noviembre 2015FullSIX Spain
 
FullSIX FullSIGHTS Octubre 2015
FullSIX FullSIGHTS Octubre 2015FullSIX FullSIGHTS Octubre 2015
FullSIX FullSIGHTS Octubre 2015FullSIX Spain
 
FullSIX FullSIGHTS Septiembre 2015
FullSIX FullSIGHTS Septiembre 2015FullSIX FullSIGHTS Septiembre 2015
FullSIX FullSIGHTS Septiembre 2015FullSIX Spain
 
FullSIX FullSIGHTS August 2015
FullSIX FullSIGHTS August 2015FullSIX FullSIGHTS August 2015
FullSIX FullSIGHTS August 2015FullSIX Spain
 
FullSIX FullSIGHTS Agosto 2015
FullSIX FullSIGHTS Agosto 2015FullSIX FullSIGHTS Agosto 2015
FullSIX FullSIGHTS Agosto 2015FullSIX Spain
 
FullSIX FullSIGHTS Julio 2015
FullSIX FullSIGHTS Julio 2015FullSIX FullSIGHTS Julio 2015
FullSIX FullSIGHTS Julio 2015FullSIX Spain
 
FullSIX FullSIGHTS July 2015
FullSIX FullSIGHTS July 2015FullSIX FullSIGHTS July 2015
FullSIX FullSIGHTS July 2015FullSIX Spain
 
FullSIX FullSIGHTS Junio 2015
FullSIX FullSIGHTS Junio 2015FullSIX FullSIGHTS Junio 2015
FullSIX FullSIGHTS Junio 2015FullSIX Spain
 
FullSIX FullSIGHTS June 2015
FullSIX FullSIGHTS June 2015FullSIX FullSIGHTS June 2015
FullSIX FullSIGHTS June 2015FullSIX Spain
 
FullSIX FullSIGHTS May 2015
FullSIX FullSIGHTS May 2015FullSIX FullSIGHTS May 2015
FullSIX FullSIGHTS May 2015FullSIX Spain
 
FullSIX FullSIGHTS Mayo 2015
FullSIX FullSIGHTS Mayo 2015FullSIX FullSIGHTS Mayo 2015
FullSIX FullSIGHTS Mayo 2015FullSIX Spain
 
FullSIX FullSIGHTS April 2015
FullSIX FullSIGHTS April 2015FullSIX FullSIGHTS April 2015
FullSIX FullSIGHTS April 2015FullSIX Spain
 
FullSIX FullSIGHTS Abril 2015
FullSIX FullSIGHTS Abril 2015FullSIX FullSIGHTS Abril 2015
FullSIX FullSIGHTS Abril 2015FullSIX Spain
 
FullSIX FullSIGHTS Marzo 2015
FullSIX FullSIGHTS Marzo 2015FullSIX FullSIGHTS Marzo 2015
FullSIX FullSIGHTS Marzo 2015FullSIX Spain
 

More from FullSIX Spain (20)

FullSIX FullSIGHTS Abril 2016
FullSIX FullSIGHTS Abril 2016FullSIX FullSIGHTS Abril 2016
FullSIX FullSIGHTS Abril 2016
 
FullSIX FullSIGHTS Marzo 2016
FullSIX FullSIGHTS Marzo 2016FullSIX FullSIGHTS Marzo 2016
FullSIX FullSIGHTS Marzo 2016
 
FullSIX FullSIGHTS Febrero 2016
FullSIX FullSIGHTS Febrero 2016FullSIX FullSIGHTS Febrero 2016
FullSIX FullSIGHTS Febrero 2016
 
FullSIX FullSIGHTS Enero 2016
FullSIX FullSIGHTS Enero 2016FullSIX FullSIGHTS Enero 2016
FullSIX FullSIGHTS Enero 2016
 
FULLSIGHTS. DIGITAL KNOCKOUTS
FULLSIGHTS. DIGITAL KNOCKOUTSFULLSIGHTS. DIGITAL KNOCKOUTS
FULLSIGHTS. DIGITAL KNOCKOUTS
 
FullSIX FullSIGHTS November 2015
FullSIX FullSIGHTS November 2015FullSIX FullSIGHTS November 2015
FullSIX FullSIGHTS November 2015
 
FullSIX FullSIGHTS Noviembre 2015
FullSIX FullSIGHTS Noviembre 2015FullSIX FullSIGHTS Noviembre 2015
FullSIX FullSIGHTS Noviembre 2015
 
FullSIX FullSIGHTS Octubre 2015
FullSIX FullSIGHTS Octubre 2015FullSIX FullSIGHTS Octubre 2015
FullSIX FullSIGHTS Octubre 2015
 
FullSIX FullSIGHTS Septiembre 2015
FullSIX FullSIGHTS Septiembre 2015FullSIX FullSIGHTS Septiembre 2015
FullSIX FullSIGHTS Septiembre 2015
 
FullSIX FullSIGHTS August 2015
FullSIX FullSIGHTS August 2015FullSIX FullSIGHTS August 2015
FullSIX FullSIGHTS August 2015
 
FullSIX FullSIGHTS Agosto 2015
FullSIX FullSIGHTS Agosto 2015FullSIX FullSIGHTS Agosto 2015
FullSIX FullSIGHTS Agosto 2015
 
FullSIX FullSIGHTS Julio 2015
FullSIX FullSIGHTS Julio 2015FullSIX FullSIGHTS Julio 2015
FullSIX FullSIGHTS Julio 2015
 
FullSIX FullSIGHTS July 2015
FullSIX FullSIGHTS July 2015FullSIX FullSIGHTS July 2015
FullSIX FullSIGHTS July 2015
 
FullSIX FullSIGHTS Junio 2015
FullSIX FullSIGHTS Junio 2015FullSIX FullSIGHTS Junio 2015
FullSIX FullSIGHTS Junio 2015
 
FullSIX FullSIGHTS June 2015
FullSIX FullSIGHTS June 2015FullSIX FullSIGHTS June 2015
FullSIX FullSIGHTS June 2015
 
FullSIX FullSIGHTS May 2015
FullSIX FullSIGHTS May 2015FullSIX FullSIGHTS May 2015
FullSIX FullSIGHTS May 2015
 
FullSIX FullSIGHTS Mayo 2015
FullSIX FullSIGHTS Mayo 2015FullSIX FullSIGHTS Mayo 2015
FullSIX FullSIGHTS Mayo 2015
 
FullSIX FullSIGHTS April 2015
FullSIX FullSIGHTS April 2015FullSIX FullSIGHTS April 2015
FullSIX FullSIGHTS April 2015
 
FullSIX FullSIGHTS Abril 2015
FullSIX FullSIGHTS Abril 2015FullSIX FullSIGHTS Abril 2015
FullSIX FullSIGHTS Abril 2015
 
FullSIX FullSIGHTS Marzo 2015
FullSIX FullSIGHTS Marzo 2015FullSIX FullSIGHTS Marzo 2015
FullSIX FullSIGHTS Marzo 2015
 

Recently uploaded

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessQuickEmailVerification
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 

Recently uploaded (20)

What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
How to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step ProcessHow to Get Off Spamhaus Blocklist - 5 Step Process
How to Get Off Spamhaus Blocklist - 5 Step Process
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 

FullSIX FullSIGHTS February 2016

  • 2. INSIGHTS, DATA AND TRENDS; KNOWLEDGE TO BE ABLE TO QUESTION AND BUILD OWNED SPACES WHERE BRANDS INTERACT WITH THEIR TARGET STORIES AND EXPERIENCES CREATED TO CONNECT BRANDS WITH PEOPLE CONVERSATION AND CONTENT CREATED AND THOUGHT TO BE CONSUMED AND SHARED INNOVATION IN TECHNOLOGY, STRATEGY, MEDIA, MESSAGE AND EXECUTION
  • 3. FIRST SCREEN JUST 50% OF UK ADULTS POPULATION SAYS THAT THEIR TV IS THE CORE ITEM OF THEIR LIVING ROOM. 70% USES THEIR MOBILE DEVICE WHILE WATCHING TV. THAT FIGURE GOES TO 87% IN USERS MILLENNIALS “THE WAY CONTENT IS CONSUMED IS CHANGING”
  • 4. PURCHASE PROCESS 85% OF THE USERS WILL ABANDON THE PURCHASE PROCESS IF THE WEB HAS A DIFFICULT NAVIGATION PROCESS “IMPROVE YOUR WEB’S CONVERSION AND YOU WON’T HAVE TO INVEST (THAT MUCH) IN TRAFFIC GENERATION”
  • 5. SKYPE TRANSLATOR A BRACELET THAT OFFERS CUSTOM INFO ABOUT THE IDEAL HYDRATION TO MUMMY’S “BE USEFUL FOR YOUR USERS” SOLÁN DE CABRAS SO MUM
  • 6. MCDONALD'S HAPPY GOOGLES MCDONALD’S LAUNCHES A NEW ACTION WHERE HAPPY MEAL BOXES TURN INTO VIRTUAL REALITY GOGGLES “YOUR PROMOTIONS MUST CHANGE ACCORDING TO YOUR USERS RHYTHM”
  • 7. REEBOK SPEED CAM A BILLBOARD THAT MEASURES THE SPEED WHILE PASSING IN FRONT OF IT. IF YOU DO IT FAST ENOUGH YOU MAY WIN A PAIR OF TRAINERS “SPEAK ONLY TO YOUR TARGET AUDIENCE”
  • 8. KRAFT BLIND TEST KRAFT CHANGES THEIR MAC & CHEESE RECIPE WITH HEALTHIER INGREDIENTS BUT DOESN’T COMMUNICATE IT TO CREATE THE BIGGEST “BLIND TEST” OF THE WORLD “ALL THAT YOUR COMPANY DOES MUST BE USED AS A MARKETING TOOL”
  • 9. KITKAT MOBILE PARKING KIT KAT LAUNCHES THEIR NEW 11 BARS PACK SENDING TO THE MOST INNOVATIVE COMPANIES IN THE UK A PRODUCT TEST WITH A MOBILE “PARKING SPACE” “WORK AROUND THE NEW - PROBLEMS - OF YOUR USERS”
  • 10. MASTERCARD CAPSULE YOU ARE HAVING DINNER WITH YOUR FRIENDS, INTRODUCE YOUR PHONE IN THE CAPSULE AND FORGET ABOUT IT TILL IS TIME TO PAY. ACTION TO PROMOTE THE CONTACT LESS THROUGH MOBILE DEVICES “FOCUS ON THE ELEMENTS SURROUNDING THE BEHAVIOR THAT YOU DESIRE”
  • 11. PRUDENTIAL RECONNECT THE INSURANCE COMPANY CREATES A SOCIAL EXPERIMENT THAT PROVES THAT IF LOOKING AT SOMEONE IN A CALMED WAY FOR A FEW MINUTES AN EMOTIONAL BOND IS CREATED “DON’T MIX UP THE PRODUCT OR SERVICE THAT YOU SELL WITH THE “BUSINESS” IN WHICH YOU OPERATE”
  • 12. IF OFFLINE O'CLOCK MOBILE DEVICES KEEP US AWAKE AND SLEEP DEPRIVATION PROVOKES ACCIDENTS. THE INSURANCE COMPANY IF SPONSORS SOCIAL MEDIA PROFILES THAT WON’T POST ANYTHING AFTER 10PM “WORK WITH INFLUENCERS BEYOND TURNING THEM INTO ANOTHER MEDIA”