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FullSIX FullSIGHTS November 2014


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS November 2014

  1. 1. FULL SIGHTS november_14
  2. 2. MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
  3. 3. 01 03 Data Digital Tech 04 estudios, estadísticas, infografías,… digital signage, gadgets, instalaciones,… Advertainment advergaming, brand experiences, outdoor,… 02 User Experience interfaces, usabilidad, interacción… 05 06 07 Mobile Storytelling Social Ideas 08 AR, apps, augmented TV, wearable tech... short stories, films, video, animation... contenido, conversación, plataformas… Knowledge libros, conferencias, eventos, publicaciones,… 09 Art diseño, ilustración, foto, motion graphics… 10 Cutting Edge inspiración, cool ideas, nuevos medios… * digital communication is liquid which means that the content of a category might also be relevant in others
  4. 4. 01 Data 86% of Internet users access to the net through an Smartphone * "Mobile Only" strategies are starting to be the alternative for "Mobile First"
  5. 5. 02 User Experience Honda - The Other Side Two synchronized stories that you will be able to swap by pressing the "R key” in the interactive video developed by the brand * In digital, interaction, must be part of the idea
  6. 6. 03 Digital Tech NETFLIX - GIF Campaign OOH Digital Campaign with GIF images from movies that are adapted in real time, responding to sports results, news, ... * Take advantage of your users' own codes, to your brand actions
  7. 7. 04 Advertainment Carulla - Shutter Billboards To communicate that their stores are opened 24 hours, they used as advertising spaces the metal shutters of their competitors stores * Not all your competitors are your enemies
  8. 8. 05 Mobile Nutri-Grain - Throwdowns A real game experience in which users have to compete with friends and influencers in order to overcome the 21 challenges * Do not make raffles, reward users when proving their commitment
  9. 9. 06 Storytelling Airbnb - Wall and Chain Two guards in the different sides of the Berlin Wall meet 25 years later in an Airbnb apartment * Adapt your actions to milestones of the calendar to be more relevant
  10. 10. 07 Social Ideas Pizza Hut - Flavor of Now Pizza Hut wants you to know that pizza creators, performed by elder people from the rural Italy, do not like their new pizzas * Connect with your target by getting the opposed target to pronounce against you.
  11. 11. 08 Knowledge Tina Roth Eisenberg: Don't Complain, Create “I have a rule: If I keep complaining about something, I either do something about it or let it go” * Users need brands to get to action and prove their messages
  12. 12. 09 Art Porsche - Art of the Thrill Wearable tech to register the emotion felt by pilots while driving a Porsche and create artistic pieces * Use technology as a mean to demonstrate emotions
  13. 13. 10 Cutting Edge Amazon - Echo Voice controlled device and connected to the internet, that allows you to listen to music, to get the weather forecast, news and much more... * Have you ever thought about using voice technology as an interface of your actions?
  14. 14. Javier Gómez de Quero del Castillo Director General FullSIX 91 298 27 30 663 04 94 60 @jgomezdequero Bueso Pineda 12, 28043 Madrid brand activation ► brand platform ► brand dialogue ► reconnecting brands and people We are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile . LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?