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FullSIX FullSIGHTS November 2015


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS November 2015

  1. 1. nov 15
  2. 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE WHAT MATTERS IS THE KIND OF CONTENT NOT THE DEVICE WHERE IT IS SEEN YOUTUBE VS TELEVISIÓN According to a study done in UK, teenagers between 12 and 15 years old, prefer YouTube content to TV’s
  5. 5. #02 BRAND KNOWLEDGE EMAIL MARKETING 3 out of 4 e-mails sent are read from mobile devices ADAPT YOUR ACTIONS TO YOUR USERS’ REALITY
  6. 6. #03 BRAND INNOVATION DIGITALIZE THE EXPERIENCE TO TURN IT INTO A STORY COCA-COLA WISH IN A BOTTLE Coca-Cola creates a special edition of bottles and connects them to drones equipped with fireworks. Every time a bottle is opened, a falling star appears
  7. 7. USE YOUR SPONSORSHIPS TO IMPROVE THE EXPERIENCE WITH YOUR BRAND OR PRODUCT? GOOGLE CHOOSE YOUR SIDE Do you prefer the dark or bright side of the force? google lets you choose and from that moment, all the tools will have a tough of your choice #04 BRAND INNOVATION
  8. 8. ADAPT YOUR COMMUNICATIONS TO THE CONTEXT WHERE THEY WILL BE DEVELOPED EMIRATES BENFICA SAFETY VIDEO The airline seized their condition as Benfica’s sponsors to create a security demo looking for the fans complicity #05 BRAND ACTIVATION
  9. 9. TURN A PRODUCT TRIAL INTO SOMETHING RELEVANT VOLVO TRUCKS LOOK WHO’S DRIVING To prove the durability of the new lorry of the brand, it will be tested bu Sophie a 4 year old child that will have to drive it through a track full of obstacles #06 BRAND ACTIVATION
  10. 10. #07 BRAND PLATFORM GET YOUR USERS BE AN ACTIVE PART OF YOUR COMMUNICATION XBOX SURVIVAL OF THE GRITIEST For the “Rise of the tomb Raider’s launch, Xbox “hangs” 8 fans in an OOH piece, exposed to climate conditions chosen by user’s votes
  11. 11. YOUR COMMUNICATION MUST BE A PART OF YOUR PRODUCT LOUIS XIII 100 YEARS MOVIE A movie directed by Robert Rodriguez and whose main character is John Malkovich, that is about how will the world be in a 100 years’ time, and that it won’t be seen until 2115 #08 BRAND PLATFORM
  12. 12. GET YOUR BRAND / PRODUCT TO BE IN YOUR USER’S DAILY LIFE DUREX #CONDOMEMOJI In AIDS international day, Durex launches a campaign in Social Media to get a condom emoji #09 BRAND DIALOGUE
  13. 13. DON’T SELL YOUR PRODUCT, SELL YOUR BRAND CONNECTED TO USER’S DESIRES ANDES #REGATEADORES The beer company gives their consumers a group of bargainers, to help them to take advantage of their negotiations, for example with their girlfriends #10 BRAND DIALOGUE
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE ARE the largest digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. nov 15