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FullSIX FullSIGHTS October 2015


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FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread

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FullSIX FullSIGHTS October 2015

  1. 1. oct 15
  2. 2. ? The FullSIX team compiles every month the most impressive digital communication contents Specially thought to inspire and share conclusions
  3. 3. Insights, data and trends; knowledge to be able to question and build Innovation in technology, strategy, media, message and execution Stories and experiences created to connect brands with people Owned spaces where brands interact with their target Conversation and content created and thought to be consumed and shared
  4. 4. #01 BRAND KNOWLEDGE IMPROVE THE CONVERSION AND YOU WILL WORRY LESS ABOUT THE TRAFFIC SALECYCLE ECOMMERCE 76,6% of users abandon the buying process after having added products to the shopping cart
  5. 5. #02 BRAND KNOWLEDGE CNMC PANEL 93% of teenagers aged between 16 and 17 years old, users internet frequently, above TV usage (82%) USERS ADOPT NEW HABITS, YOUR COMMUNICATION MUST ADAPT TO THEM
  6. 6. #03 BRAND INNOVATION IF TRADITIONAL FORMATS DO NOT ACHIEVE THEIR GOAL, CREATE A NEW ONE TOURISM OF THAILAND THE TATTOO FLYER Temporary tattoos are given for free at the tourism fairs replacing the traditional flyers. They can be scanned with an smartphone to broaden the information
  7. 7. SEIZE AN EXISTING ELEMENT AND MODIFY IT WITH YOUR COMMUNICATION IF INSURANCE SLOW DOWN GPS The insurance company creates a GPS app that when coming closer to areas that kids tend to visit, changes its normal voice into a child’s #04 BRAND INNOVATION
  8. 8. CREATE A PIECE OF NEWS INSTEAD OF AN AD CAMPAIGN KRONENBOURG #LEBIGSWIM Eric Cantona will swim through the English Channel if 10.000 brits declare that the french beer (Kronenbourg) is the best in the world #05 BRAND ACTIVATION
  9. 9. ADD THE IMAGINARY OF THE POPULAR CULTURE TO YOUR ACTIONS PEPSI PEPSI PERFECT Pepsi seizes the opportunity of the future date of the launch of back to the Future II to launch “Pepsi Perfect” the soda that Marty McFly drank #06 BRAND ACTIVATION
  10. 10. #07 BRAND PLATFORM USE ALL THE SPACES OF YOUR BRAND AS PART OF YOUR COMMUNICATION SNICKERS DIAL-A-SNICKERS Change the logos of your chocolate bars into “hunger feelings” such as Rebellious, Feisty, Drama Mama…. Continuing their campaign “You are not you when you are hungry”
  11. 11. DO NOT FORGET TO ADDRESS YOUR COMMUNICATIONS TO DIFFERENT NICHE USERS NETFLIX THE SWITCH A tutorial to create your own “remote control” to lower the light, turning your mobile devices into the “airplane mode”, ordering food, anything you may need to enjoy Netflix #08 BRAND PLATFORM
  12. 12. IF YOU SUPPORT A CAUSE TRY TO CREATE A DEBATE AROUND IT ELLE UK #MOREWOMEN Removing men from different images of the political scene to show the disproportion in that world #09 BRAND DIALOGUE
  13. 13. GET YOUR USERS TO BECOME THE MEANS TO YOUR MESSAGE BOOKING.COM WHO WON BOOKING SUMMER? The online travel agency invites their users to publish your summer pictures to turn them into animated gifs thanks to 4 digital artists #10 BRAND DIALOGUE
  14. 14. WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers WE ARE the largest digital communication group in Europe [+1000 people], and a team of 70+ in Spain LET’S TALKIf you want to know everything we can do for your brand, please contact us Javier Gómez de Quero del Castillo Managing Director +34 91 298 27 30 Bueso Pineda 12, 28043 Madrid WWW.FULLSIX.ES
  15. 15. oct 15