The partners at Fractl are a group of seasoned content marketers whose focus over the last 9 years has been on staying at the forefront of content creation and promotion online. While the methods have changed as new channels have emerged, the base principles remain the same: Create something that provides value, activates emotions, and demonstrates to the brand's unique selling proposition in an organic way. We believe that we've entered a new era in how brands and customers interact, an era characterized by more equitable business-consumer relationships. Customers have a larger voice and more choices than ever before, and as a result, companies need to find new ways to provide value through their digital marketing. It is no longer enough to simply get the word out. Customer-brand relationships are now much more reciprocal and transparent. Valuable content is the new currency of this evolved relationship. Over the last 3 years, we have poured our hearts and souls into creating what we believe to be the best team and processes out there for creating and promoting content that yields consistent and high levels of success. By developing a deep understanding of a brand's goals, and connecting those goals with the needs of their audiences, we've been able to drive unprecedented ROIs for clients in some of the most competitive niches online. If you think Fractl could help your business meet its goals through content, connect with us today at marketing@frac.tl.

3. Inbound Marketing Strategy
Get a marketing road map that utilizes channels,
tactics, and tools to attract your target customer at
different stages of the buying cycle.
WEEXCEL AT
Integrated Content Marketing
From start to finish, we handle all aspects of your content
marketing campaigns, including ideation, research, writing,
production, design, and promotion.
Content Production
Whether you need infographics, blog posts, videos, or the
latest cutting-edge content format, our team of specialized
content creators will tell your story in creative and
engaging ways.
Digital PR & Influencer Marketing
Increase your reach and engage new audiences with our
services designed to grab the attention of top publishers
and social influencers.
Search Engine Optimization
SEO is more than where you rank – it's about who is finding
you. We lead the right people to you with our SEO services
that focus on attracting your target customer.
Blog Development & Management
We create fully optimized blogs and then keep them
topped off with value-packed posts that audiences and
search engines love.
Social Media Marketing
We craft the right messaging and share the right content
to engage your target audience, no matter where they
hang out on the web.
Paid Social Advertising
We identify the best social platforms for reaching your
ideal customer and then use targeted ads to boost traffic
and awareness for your campaigns.

4. Drove a 5,000%
increase in organic
search traffic in less
than two years for
Rehabs.com
Secured more than
1,700 publisher
stories and over 1.7
million social shares
for Movoto.com
Generated an 85%
increase in
published posts for
the Lumber
Liquidators blog​
Established a 225%
increase in CTR, 115%
increase in reach, and
192% increase in
engagement for the
eBay Facebook page​

7. 14 integrated content
marketing campaigns
More than 1,700
publisher features
More than 1.7 million
social shares
Client Campaigns PublishedOn
“We know that youcan have a flashy, high-techpresentation, butif yourdata
isn’tinteresting,unique, or doesn’t provide an emotional or egobait typeof
hook, then the presentationlikely won’t matter.”
-Kristin Tynski, SVP Creative
Local news syndication
All-time most popular
article on Movotoʼs blog
Drove over 1.5 million
views to Movoto's site
with single campaign​

8. In Year Two
& Three:
In Year One:
20 large-scale,
multi-asset content
marketing campaigns
700
publisher features
Achieved top rankings
for multiple keyword sets​
Client Campaigns PublishedOn
“Fractl's work withthe eBay Deals team the pastthree years has driven
unprecedented resultsand significantlyincreased marketshare throughthe
creation and spreadingof thoughtfuland shareworthy content.”
- Mark Won, VP Services​

9. “Dan and his company have always been on the cuttingedge of content marketing
(sincebefore itwas even called that). I consider them a keypiece of our team and
growingsuccess. If you’re willingto pushthe envelope and thinkin terms of ‘there
isno box,’ then you want towork withFractl.”
– Jeff Smith, CEO at Recovery Brands, LLC
Client Campaigns PublishedOn
In Year Two & Three:
In Year One:
1,100% increase in
organic traffic
1,200 featured stories
for a single campaign
More than 4 million views
on the client’s site
12,500+ featured stories
1.2 million+ social shares
Traditional media coverage,
including TV, radio, and
celebrity endorsements
400,000+ total domain
authority of sites featuring
campaigns​

11. Total Domain Authority:
15,674
Publisher Stories:
1,392
Social Shares:
104,886
Assets:
Illustrations
COMICBOOKWOMENWITHREALISTIC BODYTYPES
Comic Book Women With Realistic Body Types
Notable Pickups:

12. Total Domain Authority:
27,890
Publisher Stories:
916
Social Shares:
14,368
Asset:
App
YOURFACE AS AN ALCOHOLIC
Your Face as an Alcoholic
Notable Pickups:

13. Total Domain Authority:
13,226
Publisher Stories:
475
Social Shares:
15,810
Asset:
Data Visualization
WHICHCELEBRITIES ARE THE MOST INTOXICATEDON INSTAGRAM
Which Celebrities Are the Most Intoxicated on Instagram
Notable Pickups:

14. Total Domain Authority:
26,569
Publisher Stories:
827
Social Shares:
132,018
Assets:
Morphing Gifs
FACES OF ADDICTION
Faces of Addiction
Notable Pickups:

15. Total Domain Authority:
10,905
Publisher Stories:
205
Social Shares:
55,818
Asset:
Photo-Realistic
Rendering
IS A BARBIE BODYPOSSIBLE?
Is a Barbie Body Possible?
Notable Pickups:

16. Total Domain Authority:
8,108
Publisher Stories:
217
Social Shares:
8,046
Assets:
Morphing GIFs
THE AVERAGE FACES OFDRUGABUSE
The Average Faces of Drug Abuse
Notable Pickups:

17. Total Domain Authority:
2,500
Publisher Stories:
41
Social Shares:
34,943
Asset:
Scribe Video
CAN YOURLANGUAGE AFFECT HOWYOUSPEND MONEY?
Can Your Language Affect How You Spend Money?
Notable Pickups:

18. Total Domain Authority:
1,013
Publisher Stories:
365
Social Shares:
9,024
Asset:
Infographic
75 MARVELCHARACTER ORIGINSMAPPED ACROSSTHE ENTIRE WORLD
75 Marvel Character Origins Mapped Across the Entire World
Notable Pickups:

19. Total Domain Authority:
5,758
Publisher Stories:
120
Social Shares:
4,350
Asset:
Parallax
DIGITALVANITY:A STUDY OF100CELEBRITIES AND THE #SELFIE REVOLUTION
Digital Vanity: A Study of 100 Celebrities and the #Selfie Revolution
Notable Pickups:

20. Total Domain Authority:
1,627
Publisher Stories:
245
Social Shares:
13,872
Asset:
Interactive Map
AVERAGE IQAND READINGLEVEL OF PEOPLEBY STATE
Average IQ and Reading Level of People by State
Notable Pickups:

22. Read more about our research on Harvard Business Review: hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/​
“This was abig hit in the office,and
with readers –love it!Thanks so
much for the great post.”
– Managing Editor, Harvard Business Review
We conducted a survey to discover which emotions
were present among the most viral images on the web.
We use this data in our content
marketing campaigns to increase
the likelihood of virality.

23. Learn more about the types of content that top-tier publishers find press-worthy: http://research.frac.tl/pitching-influencers
“Thanks foranother great post!
I'm excitedtosee how this one is received,
as I think it was really interestingand
useful information.”
– Managing Editor, Harvard Business Review
We interviewed more than 500 top-tier publishers to find out
what we can do to improve the noise-to-value ratio for
people who desire press.
Our findings have enabled us to
build lasting and mutually beneficial
relationships with the web’s leading
publishers.
What characteristics does the perfect piece ofcontent possess?

24. Learn more about this research: http://research.frac.tl/publisher-engagement-analysis
“This research isawesome. The
portfolioof work on your site really
blows me away. Gorgeous stuff.”
– Editor in Chief, Contently
We analyzed 2.6 billion social media shares from 1 million
articles by 190 top publishers on five platforms over six
months and learned more about trends in social networks,
publishers, and online content – and that these outlets are
far from homogenous.
Our research informs us which publishers are more effective
than others at generating highly shared content, so we know
where to pair your campaigns to get the largest reach.
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