As Google continues to update its algorithm, the importance of a high-authority link portfolio becomes a necessity to survive the SERPs. Find out the methods we've used to scale and train our media relations team to secure links on Time, Wired, Upworthy and more. Missed the Mozinar? Find the transcribed version here: http://frc.tl/mozinar-notes
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Conversational AI Agents have become mainstream today due to significant advancements in the methods required to build accurate models, such as machine learning and deep learning, and, secondly, because they are seen as a natural fit in a wide range of domains, such as healthcare, e-commerce, customer service, tourism, and education, that rely heavily on natural language conversations in day-to-day operations. This rapid increase in demand has been matched by an equally rapid rate of research and development, with new products being introduced on a daily basis.
Learn More:https://bit.ly/3tBkT81
Contact Us:
Website: https://www.phdassistance.com/
UK: +44 7537144372
India No:+91-9176966446
Email: info@phdassistance.com
Holland & Barrett: Gen AI Prompt Engineering for Tech teamsDobo Radichkov
Discover Holland & Barrett's Journey into Gen AI: Prompt Engineering and Beyond"
Join us on a captivating journey into the world of Generative AI as Holland & Barrett's Data Team leads a deep dive into the OpenAI ecosystem and the art of prompt engineering. This SlideShare presentation captures the essence of our recent session dedicated to evangelizing the adoption of Gen AI across business and tech within Holland & Barrett. Delve into the nuances of prompt engineering, the comparative analysis of gpt-3.5-turbo and gpt-4, and our recommendations for starting with Prompt Engineering and Retrieval Augmented Generation (RAG). Whether you're a tech enthusiast, a business leader, or an AI aficionado, this presentation offers valuable insights and practical tips to harness the power of AI in your domain.
The world’s fastest growing companies are using chatbots to generate leads 24/7/365–but much of Conversational Marketing is still a myth to the majority
of marketers. This session will shatter the myth and provide practical insights that can turn your website into a world-class showroom that provides every visitor with an experience that leaves them feeling like a VIP.
In this Heavybit Speaker Series, Brian Balfour, VP of Growth at HubSpot, covers the key documents to building a growth process, tactics for generating growth ideas, and what you need to generate a minimum viable test.
Conversational AI Agents have become mainstream today due to significant advancements in the methods required to build accurate models, such as machine learning and deep learning, and, secondly, because they are seen as a natural fit in a wide range of domains, such as healthcare, e-commerce, customer service, tourism, and education, that rely heavily on natural language conversations in day-to-day operations. This rapid increase in demand has been matched by an equally rapid rate of research and development, with new products being introduced on a daily basis.
Learn More:https://bit.ly/3tBkT81
Contact Us:
Website: https://www.phdassistance.com/
UK: +44 7537144372
India No:+91-9176966446
Email: info@phdassistance.com
Holland & Barrett: Gen AI Prompt Engineering for Tech teamsDobo Radichkov
Discover Holland & Barrett's Journey into Gen AI: Prompt Engineering and Beyond"
Join us on a captivating journey into the world of Generative AI as Holland & Barrett's Data Team leads a deep dive into the OpenAI ecosystem and the art of prompt engineering. This SlideShare presentation captures the essence of our recent session dedicated to evangelizing the adoption of Gen AI across business and tech within Holland & Barrett. Delve into the nuances of prompt engineering, the comparative analysis of gpt-3.5-turbo and gpt-4, and our recommendations for starting with Prompt Engineering and Retrieval Augmented Generation (RAG). Whether you're a tech enthusiast, a business leader, or an AI aficionado, this presentation offers valuable insights and practical tips to harness the power of AI in your domain.
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
We know that emotions have a pivotal role in content, but we wanted to discover which emotions have the highest impact. We conducted two studies to learn more, and here's what we found.
Analyzing some of the most-shared Playbuzz quizzes via two data sets: The large set, comprised of quizzes with more than 1,000 shares each, and the small set, which included quizzes with more than 100,000 shares each. Some compelling insights into what makes certain quizzes so popular.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
The 11 Personalities You'll Face When PitchingFractl
Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach should vary based on your vertical.
What 60 Top-Tier Publishers Want To Tell You About PR and Media OutreachFractl
Whether you're a content marketer or a public relations professional, there is a lot you have to learn when pitching top-tier editors to secure press. We asked 60 top-tier writers "If you could give 1-3 points of feedback to people who pitch to you, what would you say?"
Publishers Share 50 Quotes on Pitching Pet PeevesFractl
We collaborated with BuzzStream and asked 500+ publishers about their pain points. Their insights can help you improve your content promotion strategy.
Learn more at http://research.frac.tl/media-relations-strategy.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
"Leaders Eat Last: Why Some Teams Come Together and Others Don't" by Simon SinekFractl
19 of our favorite leadership and marketing quotes from Simon Sinek's keynote presentation at Inbound 2014.Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
http://www.juanitamcdowell.com | This represents a portion of the Millennial Marketing and Social Media presentation created for a non-profit organization.
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
We know that emotions have a pivotal role in content, but we wanted to discover which emotions have the highest impact. We conducted two studies to learn more, and here's what we found.
Analyzing some of the most-shared Playbuzz quizzes via two data sets: The large set, comprised of quizzes with more than 1,000 shares each, and the small set, which included quizzes with more than 100,000 shares each. Some compelling insights into what makes certain quizzes so popular.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
The 11 Personalities You'll Face When PitchingFractl
Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach should vary based on your vertical.
What 60 Top-Tier Publishers Want To Tell You About PR and Media OutreachFractl
Whether you're a content marketer or a public relations professional, there is a lot you have to learn when pitching top-tier editors to secure press. We asked 60 top-tier writers "If you could give 1-3 points of feedback to people who pitch to you, what would you say?"
Publishers Share 50 Quotes on Pitching Pet PeevesFractl
We collaborated with BuzzStream and asked 500+ publishers about their pain points. Their insights can help you improve your content promotion strategy.
Learn more at http://research.frac.tl/media-relations-strategy.
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
"Leaders Eat Last: Why Some Teams Come Together and Others Don't" by Simon SinekFractl
19 of our favorite leadership and marketing quotes from Simon Sinek's keynote presentation at Inbound 2014.Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Friends, Fans & Fun Creating A Marketing Wildfirekimmikay
This presentation was geared towards those interested in learning about the basics of social networking, gaining some ideas and suggestions on using social networking for marketing their business. Presented at the Louisiana Southeast Small Business Development Center and the VISION Hi-Tech Training & Expo for the Mo/Kansas Automotive Service Association.
http://www.juanitamcdowell.com | This represents a portion of the Millennial Marketing and Social Media presentation created for a non-profit organization.
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
Social Media: Podcasting, Blogging and Social NetworkingDawn Yankeelov
This is an overview talk regarding the state of social media on Aug. 19, 2009 by Aspectx, delivered to guests of One Southern Indiana, and Indiana Small Business Development Centers.
Can I Use Twitter to Help My Career - TweetCamp San AntonioJim Adcock
This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.
Can I Use Twitter to Help My Career - Launch Pad Job ClubJim Adcock
I gave this presentation back in 2009 at Launch Pad Job Club as in introduction to using Twitter as a career development tool. While the interface of Twitter has changed some, the basic advice about ways to strategically use Twitter to promote yourself and your expertise in your field and to help you get employed still hold true.
I gave a revised version of this talk at TweetCamp San Antonio about a month later.
“Hashtag” was considered the 2012 Word of the Year by the American Dialect Society, but I firmly believe that 2013 is really the year of the hashtag. We’ve watched as Twitter popularized the term, and since then Facebook, Google +, Instagram, Flickr, Tout, and Tumblr all utilize hashtag capability and users are continuing to jump on the hashtag bandwagon.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth.
The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag “#” and the implications and opportunities are enormous for us as both business owners and consumers.
It is very easy to ride trends and waves on the internet. Attention spans seem to continually get shorter, making engagement an absolute critical factor to your marketing mix.
How to Use Guerrilla Marketing to Grow your Deal Site, Build your Subscriber Base, Increase Your Numbers, and Run a Better Operation. By http://dailydealbuilder.com.
The internet is weird, transparent, and drastically changing the behavior patterns of hundreds of million of humans on earth. The way information spreads and is consumed is insane. The internet has drastically altered the way we shop, communicate, operate business, and learn. I believe 2013 is the year of the Hashtag "#" and the implications and opportunities are enormous for us as both business owners and consumers.
Questions, Comments, Support, or to set up a Demo, email: support@hcdesk.com.
Thanks,
Marc Horne
http://dailydealbuilder.com
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
How to Build Relationships That Land Media CoverageFractl
Mutually beneficial relationships are the key to consistent media coverage. See how to use personalized outreach to form lasting, lucrative relationships with the media and online influencers.
Research-Backed Methods for Creating Highly-Engaging ContentFractl
See Fractl's data-informed process for creating content marketing campaigns that attract massive media attention and social sharing. Presented by our Associate Marketing Director Kerry Jones at Attachmedia's A4 Advanced Analytics & Advertising conference in Lima, Peru.
The Emotions The Make Content Marketing Campaigns Go ViralFractl
What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers.
Download the free white paper with more insights on the specific emotions found in highly viral content, differences in emotional responses between genders and generations, and more at http://research.frac.tl/viral-emotions-research.
The Emotional Drivers of Highly Successful Viral ContentFractl
Harvard Business Review contributor and VP of Creative at Fractl, Kristin Tynski discusses the internal research into the emotional activators that are at the heart of viral content. She shares specific examples of how to apply these emotions and dive into the insights learned from the success of other emotional content innovators from across the web. She describes actionable tips for creating content that can gain major sharing traction, mainstream pickups, and viral success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Want Links from Time, Wired and Upworthy? Build this team.
1. Want Links from TIME, Wired, and
Upworthy? Build this team.
By Kelsey Libert
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com
2. Part I: The Robot Invasion
THE SINGLE BIGGEST THREAT TO CONTENT MARKETING IS CONTENT
MARKETING. THE SECOND BIGGEST THREAT IS BLOGGER OUTREACH.
#dontbeabot
3. Mozinar Q&A
How many pitches does the average top tier editor
receive on a daily basis?
Join the discussion on Twitter using the #Mozinar hashtag!
4. What Is The Underlying Trend?
“Content Marketing”
“Blogger Outreach”
#dontbeabot
6. But Quantity Doesn’t Equal Quality
“In 2013, 65% of American adults stopped
tuning into a news outlet. 60% of those people
said they had noticed that stories were less
complete.” – Pew Research Center
Read more: http://frc.tl/1efrlqg
13. Part II: Revealing The Industry Average
SOME AGENCIES THINK YOU NEED TO SEND MASS EMAILS TO GET MORE LINKS.
WE’RE HERE TO PROVE OTHERWISE.
#dontbeabot
14. Mozinar Q&A
What is the average industry
placement rate?
Join in the discussion using the #Mozinar hashtag!
15. What Others Are Saying…
“My outreach team acceptance rate is around
55%. We pick the top 20 sites and submit our
article. We are constantly tailoring this to be as
personal to the client’s criteria as possible.”
As seen on: http://frc.tl/1myI7WS
16. So I Did Some Digging…
#dontbeabot
As seen on: http://frc.tl/1myI7WS
17.
18. Placement Rate Per Campaign
“In two recent guest post outreach
campaigns, we managed to achieve a success
rate of 28% and 31% respectively.”
As seen on: http://frc.tl/Ok52pW
19. Is Higher On Lower Authority Blogs
As seen on: http://frc.tl/1c9dE7M
20.
21. Average Industry Placement Rate
*based on 140,000k emails
Men
4.8%
Read more: http://frc.tl/1ch30Rf
Women
4.5%
22. The Decay of Guest Blogging for SEO
“If you’re using guest blogging as a way to gain links in 2014, you should
probably stop. Why? Because over time it’s become a more and more
spammy practice, and if you’re doing a lot of guest blogging then you’re
hanging out with really bad company.”
– Matt Cutts
Read more: http://frc.tl/m-cutts
23. Part III: How To Increase Your Outreach ROI
THE AGENCIES WHOSE OPEN RATES, RESPONSE RATES, AND PUBLISHING RATES
INCREASE – AGAINST THE MARKET TREND – WILL DO SOMETHING DIFFERENT.
#dontbeabot
24. Mozinar Q&A
How many pieces of content does The Huffington Post
publish daily?
Join in the discussion using the #Mozinar hashtag!
25. Want A Low ROI? Scale This Team
1 [PERSON]
*10 [PITCHES PER DAY]
*5 [DAYS]
*4.5% [INDUSTRY PLACEMENT RATE]
= 2.25
placements per week
34. 3. Interest In Networking, Negotiation, And Persuasion
ANONYMITY AND THE IDENTIFIABLE OTHER
“The degree to which we perceive another person
to be similar to ourselves in traits and
attitudes, and to be worthy of our generosity or
assistance, depends on the extent to which we
perceive a personal connection with that
person, no matter how trivial.”
– Northwestern Law [Study]
Read more: http://frc.tl/18HXBPc
35. 4. Ability To Relate To Others
Hi Todd,
I love the picture of your black lab on
your Facebook page. I grew up with a
chocolate lab, Daisy, and I just adopted
Gator a year ago. Anyway, diving into
your preferred 30 second pitch:
Hi Kelsey,
Great dogs. And I appreciate you
taking an effort to break out of the
pack of 100 or so pitches I receive
every day.
#dontbeabot
37. Building Blocks of Effective Targeting
Writer has a
highly
engaged
audience.
Writer frequently
covers the
vertical/topic
you’re pitching
#dontbeabot
Writer publishes
weekly, preferabl
y
2-3x/week
74. Subject Lines Fractl Used To Secure Exclusives
I See Your Black Lab, Todd, and Raise You My Chocolate Lab
I’ll trade your NY Grizzlies for FL Alligators – Kelsey Libert on Twitter
Fudgy over cakey, but definitely no nuts [Flipbook]
Wonder Wobear #1 Wore It Better
How Many Monocles Is Too Many? [Exclusive]
#dontbeabot
85. What Publishers Are Saying
“The survey and findings
are great. If you do more
of these, please put me
on a list. Fascinating.”
“Now that’s a f*cking
infographic!”
“This video is
fantastic!”
The article is performing
insanely well all over the
place, tens of thousands
of pageviews per day and
tons of social shares.
#dontbeabot
“I would love to
collaborate on
future projects!”
86. Hi, Hey,
Hello
First
name
Hi Emma,
Link to story
Exclusive
Timely, trendi
ng
Earlier this week Huffington Post Women covered
Barbie without Makeup, which has been a viral hit
on the Internet. Serendipitously, my team is
about to launch an infographic which builds upon
this topic, by studying "Is a Barbie Body Possible?”
New data
Emotional hook
87. Rare asset
Humanized - Relatable
Surprise - leading
viral emotion
My team came up with a photo-realistic rendering of
Barbie, which aims to demonstrate just how bizarre a lifesized Barbie would actually look. We compare Barbie to
our real life model, and uncover the impossible physical
proportions of the doll idolized as perfection by so many.
The results are jaw dropping. You can check out the
infographic here, via this private imgur link.
Direct link
to content
Helping
women’s
body issues
George Loewenstein, Professor at Carnegie Mellon University explains the “information gap theory of curiosity”
They’re going to be like “my mannn” or “hey girllll”
And then that person is going to say something that will shock you, that will surprise you, that will leave you and your bosses and their clients amazed.