The Battle of Content Marketing vs. Native Advertising

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We looked at 58 Fractl content marketing campaigns and 38 BuzzFeed native advertising campaigns to see how they stack up. Here's what we found.

Marketing

We looked at 58 Fractl content
marketing campaigns and 38 BuzzFeed
native advertising campaigns to see
how they stack up.

Why are the content marketing
numbers so much higher?

The biggest difference between the two
marketing types:
On average, 90 publishers feature Fractl’s
content marketing campaigns, while the
nature of native advertising is only
one publisher per campaign.

Why fewer social shares for native
advertising?
BuzzFeed boasts monthly traffic
numbers in the multi-millions, but this
doesn’t guarantee social engagement.

When a campaign
is published on
dozens or
hundreds of sites,
it’s exposed to
many audiences
who can participate
in the viral loop.

With content marketing, you get a diverse
portfolio of links, which leads to increased
organic rankings.
Google doesn’t allow “sponsored links” (aka
native advertising) to pass value – meaning
there is no effect on organic rankings.

Not quite …
FRACTL CHARGES AN AVERAGE OF $10,000
PER CONTENT MARKETING CAMPAIGN
(INCLUDING MEDIA OUTREACH).
*Analysis of about 600 digital publishers
The average cost of launching a native
advertising program with a top-tier news
publisher is $54,014.29.*

Has the cost of native
advertising been inflated as a
means of recovering revenue,
or is it truly worth the tens of
thousands of dollars that top-tier
publishers are charging?

We have MUCH more on this debate.
Check out our report on:

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The Battle of Content Marketing vs. Native Advertising

2. In layman’s terms … For content marketing, a really interesting campaign is created and featured on many different publishers’ sites for all to see and share. Marketers create the content for a fee and network with writers and editors to include it in their stories. For native advertising, a company pays a media outlet (like BuzzFeed) to create a campaign/story that looks like it’s part of their editorial content.

3. We looked at 58 Fractl content marketing campaigns and 38 BuzzFeed native advertising campaigns to see how they stack up.

5. Why are the content marketing numbers so much higher?

6. The biggest difference between the two marketing types: On average, 90 publishers feature Fractl’s content marketing campaigns, while the nature of native advertising is only one publisher per campaign.

7. Why fewer social shares for native advertising? BuzzFeed boasts monthly traffic numbers in the multi-millions, but this doesn’t guarantee social engagement.

8. When a campaign is published on dozens or hundreds of sites, it’s exposed to many audiences who can participate in the viral loop.

9. With content marketing, you get a diverse portfolio of links, which leads to increased organic rankings. Google doesn’t allow “sponsored links” (aka native advertising) to pass value – meaning there is no effect on organic rankings.

10.

11.

12. Not quite … FRACTL CHARGES AN AVERAGE OF $10,000 PER CONTENT MARKETING CAMPAIGN (INCLUDING MEDIA OUTREACH). *Analysis of about 600 digital publishers The average cost of launching a native advertising program with a top-tier news publisher is $54,014.29.*

13. Has the cost of native advertising been inflated as a means of recovering revenue, or is it truly worth the tens of thousands of dollars that top-tier publishers are charging?

14.

15. We have MUCH more on this debate. Check out our report on:

The Battle of Content Marketing vs. Native Advertising

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