The Emotions The Make Content Marketing Campaigns Go Viral
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What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers. Download the free white paper with more insights on the specific emotions found in highly viral content, differences in emotional responses between genders and generations, and more at http://research.frac.tl/viral-emotions-research.
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How is our film a Psychological horror
A psychological horror film relies on character fears, guilt, beliefs and emotional instability to build tension through subtle means rather than graphic violence. It creates discomfort in viewers by exposing common psychological vulnerabilities and fears. The production described has the hallmarks of a psychological horror, with a seemingly normal antagonist whose actions stem from mental instability, and a trailer using subtle scenes instead of shocks to unsettle viewers.
Meir Ezra Blog: Your Biggest Source of Trouble and Anxiety (Part Four)
As we have covered in Parts 1-3, the greatest barrier to your success is not the economy, your work habits or your opportunities. Your greatest source of stress is not money or the weather or any physical thing.
The biggest source of business problems, career difficulties and personal stress is antisocial people-people who are devious, mean-spirited, cruel, hostile or negative. People who openly or secretly oppose you, cut you down and cause you trouble.
When you handle or disconnect from an antisocial person, you feel better. You relax. You succeed more than you fail. You have less to fight on your way to your goals.
The first four ways to identify an antisocial person were covered in Parts 1-3. All three parts are posted at our new website at www.tipsforsuccess.org/success-articles.htm. Here are two more ways to identify an antisocial person.
An examination of the Bill Johnson Public Opinion Poll
- The document analyzes poll data from 2011-2014 on Jamaicans' preferences for the leaders of the two major political parties, Andrew Holness of the JLP and Portia Simpson-Miller of the PNP.
- It finds that in 2014, the ratio of Jamaicans preferring Holness to Simpson-Miller was 1.8:1, while Holness' popularity increased 9.5% in the past 3 years and Simpson-Miller's declined 33.3%.
- However, the author concludes the data does not support claims by Lloyd Waller that Holness is seen as more visionary or competent, but rather indicates Jamaicans' desire for a change in governance due to economic conditions under the P
Four reasons why dirty politics create “Bad” Leaders
Four reasons why dirty politics create “Bad” LeadersLGS, GBHS&IC, University Of South-Asia, TARA-Technologies
Four Reasons Why Dirty Politics Create "Bad" Leaders summarizes how human psychology and modern political campaigns contribute to choosing flawed candidates. The document analyzes four reasons: 1) the "we-they" effect creates polarization, 2) a preference for confident, male leaders overlooks narcissism, 3) cognitive laziness prevents proper candidate evaluation, and 4) negative information outweighs positives due to mudslinging. To improve the selection process, the author argues that voters should reject negative campaigning, carefully investigate candidates beyond initial impressions, and recognize candidates have merits in addition to flaws.An examination of the Bill Johnson Public Opinion Poll
This document summarizes the findings of the Bill Johnson Public Opinion Poll on the leadership of Andrew Holness and Portia Simpson-Miller, the heads of Jamaica's two major political parties. The poll found that approximately twice as many Jamaicans believe Holness would make a better leader than Simpson-Miller. While Holness' popularity increased slightly over three years, Simpson-Miller's approval ratings dropped significantly. However, the statistical analysis in this document could not confirm Lloyd Waller's assertion that Holness is seen as more visionary and competent, as Waller's view was based on personal biases rather than facts.
How does snatched fit or develop conventions
Snatched fits conventions of the thriller genre through its use of point-of-view shots, handheld camerawork, and natural lighting to build tension during a kidnapping sequence. The mysterious hooded antagonist kidnaps an innocent teenage boy playing football, employing conventions of representing protagonists and antagonists in thrillers. Minimal post-production editing enhances the natural lighting to further immerse the audience in the suspense.
Gender stereotypes in tv drama
Danny Dyer has often played violent, aggressive "London Hardman" roles portraying negative male stereotypes, while Steven Yeun's character in The Walking Dead is frequently pushed around. Sofia Vergara is commonly depicted as a sexual object and housewife in need of financial support from older men. In contrast, Jenna Coleman's character in Doctor Who is highly intelligent, disciplined, and not presented as a sexual object or relying on men for support.
Secondary
This mood board targets teenage and young adult males aged 13 to 25 from middle-class backgrounds who are interested in horror films, video games, and attractive women. The board suggests the film The Descent would appeal to their interests in gore, zombies, and an all-female cast, showing pictures related to these topics. According to Rubicam’s theory, the target audience can be considered individuals who enjoy niche interests rather than mainstream appeals and make personal entertainment choices.
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How is our film a Psychological horror
A psychological horror film relies on character fears, guilt, beliefs and emotional instability to build tension through subtle means rather than graphic violence. It creates discomfort in viewers by exposing common psychological vulnerabilities and fears. The production described has the hallmarks of a psychological horror, with a seemingly normal antagonist whose actions stem from mental instability, and a trailer using subtle scenes instead of shocks to unsettle viewers.
Meir Ezra Blog: Your Biggest Source of Trouble and Anxiety (Part Four)
As we have covered in Parts 1-3, the greatest barrier to your success is not the economy, your work habits or your opportunities. Your greatest source of stress is not money or the weather or any physical thing.
The biggest source of business problems, career difficulties and personal stress is antisocial people-people who are devious, mean-spirited, cruel, hostile or negative. People who openly or secretly oppose you, cut you down and cause you trouble.
When you handle or disconnect from an antisocial person, you feel better. You relax. You succeed more than you fail. You have less to fight on your way to your goals.
The first four ways to identify an antisocial person were covered in Parts 1-3. All three parts are posted at our new website at www.tipsforsuccess.org/success-articles.htm. Here are two more ways to identify an antisocial person.
An examination of the Bill Johnson Public Opinion Poll
- The document analyzes poll data from 2011-2014 on Jamaicans' preferences for the leaders of the two major political parties, Andrew Holness of the JLP and Portia Simpson-Miller of the PNP.
- It finds that in 2014, the ratio of Jamaicans preferring Holness to Simpson-Miller was 1.8:1, while Holness' popularity increased 9.5% in the past 3 years and Simpson-Miller's declined 33.3%.
- However, the author concludes the data does not support claims by Lloyd Waller that Holness is seen as more visionary or competent, but rather indicates Jamaicans' desire for a change in governance due to economic conditions under the P
Four reasons why dirty politics create “Bad” Leaders
Four reasons why dirty politics create “Bad” LeadersLGS, GBHS&IC, University Of South-Asia, TARA-Technologies
Four Reasons Why Dirty Politics Create "Bad" Leaders summarizes how human psychology and modern political campaigns contribute to choosing flawed candidates. The document analyzes four reasons: 1) the "we-they" effect creates polarization, 2) a preference for confident, male leaders overlooks narcissism, 3) cognitive laziness prevents proper candidate evaluation, and 4) negative information outweighs positives due to mudslinging. To improve the selection process, the author argues that voters should reject negative campaigning, carefully investigate candidates beyond initial impressions, and recognize candidates have merits in addition to flaws.An examination of the Bill Johnson Public Opinion Poll
This document summarizes the findings of the Bill Johnson Public Opinion Poll on the leadership of Andrew Holness and Portia Simpson-Miller, the heads of Jamaica's two major political parties. The poll found that approximately twice as many Jamaicans believe Holness would make a better leader than Simpson-Miller. While Holness' popularity increased slightly over three years, Simpson-Miller's approval ratings dropped significantly. However, the statistical analysis in this document could not confirm Lloyd Waller's assertion that Holness is seen as more visionary and competent, as Waller's view was based on personal biases rather than facts.
How does snatched fit or develop conventions
Snatched fits conventions of the thriller genre through its use of point-of-view shots, handheld camerawork, and natural lighting to build tension during a kidnapping sequence. The mysterious hooded antagonist kidnaps an innocent teenage boy playing football, employing conventions of representing protagonists and antagonists in thrillers. Minimal post-production editing enhances the natural lighting to further immerse the audience in the suspense.
Gender stereotypes in tv drama
Danny Dyer has often played violent, aggressive "London Hardman" roles portraying negative male stereotypes, while Steven Yeun's character in The Walking Dead is frequently pushed around. Sofia Vergara is commonly depicted as a sexual object and housewife in need of financial support from older men. In contrast, Jenna Coleman's character in Doctor Who is highly intelligent, disciplined, and not presented as a sexual object or relying on men for support.
Secondary
This mood board targets teenage and young adult males aged 13 to 25 from middle-class backgrounds who are interested in horror films, video games, and attractive women. The board suggests the film The Descent would appeal to their interests in gore, zombies, and an all-female cast, showing pictures related to these topics. According to Rubicam’s theory, the target audience can be considered individuals who enjoy niche interests rather than mainstream appeals and make personal entertainment choices.
Political Perspective
This document discusses various aspects of political campaigning and messaging for women candidates compared to men. It examines differences in polling, marketing strategies, crafting messages, and comparisons to current female speakers of the house. The author states they want to focus their topic on women in politics and are seeking suggestions to narrow down their analysis.
Los Angeles County Department of Mental Health Suicide
The document discusses suicide prevention within the Arab American community. It notes that suicide is the 10th leading cause of death in the US and rates are at their highest in over 25 years. Common risk factors for suicide mentioned include a history of mental illness, substance abuse, prior attempts, family violence, and discrimination. The document urges reaching out for help and provides resources for support such as calling the National Suicide Prevention Lifeline.
Evaluation #1
This document discusses the genre conventions of psychological thrillers and how the media product challenges some of these conventions. Psychological thrillers typically feature an isolated and mentally damaged main character who is the killer. Other characters are initially strong but become weakened over the course of being targeted. However, the media product features a strong female lead seeking revenge through violence against male bullies who have damaged her physically, emotionally, and mentally through severe bullying. This challenges conventions by having a weak male victim and subverting typical gender roles and power dynamics. The media product also develops the genre by having a female serial killer as the main character, pushing for greater representation of strong female leads.
Evaluation #1
This document discusses the genres and conventions of psychological thriller media products and how the creator's media product relates to and challenges these forms. Psychological thrillers typically feature an isolated or mentally damaged main character who breaks down otherwise strong characters. The creator's product features a strong female lead seeking revenge through violence, challenging the norm of dominant male roles and victims being female. It develops the convention by having a female serial killer as the main character, pushing for greater representation of strong female leads in the genre.
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Research on how we perceive scandals, based on a Quinnipiac University research survey and Gov. Chris Christie as a case study.
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Evaluation: Question 2
The document discusses how different social groups are presented in a media product. It first discusses the portrayal of gender, noting that men are initially depicted as dominant through camera angles and sound effects that show the man overpowering the woman. However, by the end the woman is depicted as dominant as she is shown alone and her costume and voiceover convey her strength and independence. The document also discusses the portrayal of age and young relationships, contrasting shots of an initially calm couple with those showing male abuse of the female to represent young relationships as potentially dangerous through changes in soundtrack.
Beingthered
The document provides an analysis of the movie Being There and discusses how it depicts the psychological phenomenon of transference. It summarizes that in the movie, the character of Chance is a simple gardener who is thrust into wealthy social circles after his employer dies. Though unaware, others start attributing profound meanings to his simple comments about gardening and he becomes viewed as a potential presidential candidate. The document then discusses how the film demonstrates how transference can cause irrational relationships when people transfer feelings from childhood onto leaders, especially during times of stress.
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The Human Customer: B2B's Great Migration to Customer Experience in Digital
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According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
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This document discusses the genres and conventions of psychological thriller media products and how the creator's media product relates to and challenges these forms. Psychological thrillers typically feature an isolated or mentally damaged main character who breaks down otherwise strong characters. The creator's product features a strong female lead seeking revenge through violence, challenging the norm of dominant male roles and victims being female. It develops the convention by having a female serial killer as the main character, pushing for greater representation of strong female leads in the genre.
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Beingthered
The document provides an analysis of the movie Being There and discusses how it depicts the psychological phenomenon of transference. It summarizes that in the movie, the character of Chance is a simple gardener who is thrust into wealthy social circles after his employer dies. Though unaware, others start attributing profound meanings to his simple comments about gardening and he becomes viewed as a potential presidential candidate. The document then discusses how the film demonstrates how transference can cause irrational relationships when people transfer feelings from childhood onto leaders, especially during times of stress.
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B2b customer engagement
The document provides tips for creating customer engagement through relevant content. It discusses researching customers' needs and matching content to their journey. It emphasizes using new media like video and repurposing existing content. Two case studies are presented: Earnest agency increased engagement by creating educational videos, and Cushman & Wakefield launched a knowledge center to position themselves as thought leaders and capture customer data. Setting up a knowledge center requires long-term commitment but can generate large databases of prospects and customers.
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Customer Experience is the most important aspect in B2B marketing. Yet, B2B companies still struggle with how to incorporate a customer-centric approach to marketing—one where every decision made surrounds the customer and their experience. What we often forget in B2B marketing is that although the target audience is a business, there is still a human within that business making the decisions. Human connections are made through emotions and the struggle to connect in a digital world continues to be a challenge. However, the B2B companies that are able to evolve and incorporate a new way of thinking will win in the digital landscape.
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| www.spicecatalyst.com |
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The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
B2B Sales Enablement & The Customer Journey
This document summarizes a presentation about creating an effective sales enablement program using the customer journey framework. It discusses how personal sales interactions are still critical despite modern marketing approaches. The customer journey model is presented as a way to define what information different decision makers need at each stage of their journey to make a purchase. Defining customer personas, their requirements and when they need specific content can help salespeople close more deals by providing the right information to the right people at the right time.
B2B Content Marketing: the power of emotions based marketing
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Demystifying the Customer Decision Journey
The document discusses how customer loyalty journeys differ between B2B and B2C contexts. In B2B, loyalty is determined not only by repeat purchases but also by how many new customers a buyer influences through recommendations. The decision making process is more complicated in B2B as multiple stakeholders are often involved and contractual agreements can enforce structural loyalty rather than personal preference. Marketers are advised to track how buyers spread influence like seeds from a dandelion in order to engage new potential decision makers.
Gene Joswick “A B2B Journey”
Elemica provides a transaction hub service that can help Syngenta scale its machine-to-machine connections with partners and extend transactions. Syngenta's current platforms for electronic document communication require extensive support and are not scalable or cost-effective. Elemica can handle high volumes of different file formats and translations between partners more efficiently. Its hub also provides 24/7 support, which would reduce maintenance costs compared to Syngenta's current environment. Implementing Elemica's services aligns with Syngenta's strategy to grow business by connecting with more partners through machine-to-machine transactions.
Building a B2B Marketing Flywheel
This document provides an overview of building an effective B2B marketing flywheel. It discusses how the key components of the marketing organization revolve around and gain energy from the brand, website, content assets, and marketing automation system. The marketing mission is to help the sales team grow revenue by increasing top of funnel leads, shortening the sales cycle, and upselling to customers. An integrated marketing plan is needed to reach customers at each stage of their buying journey and build brand recognition, reputation, leads, close rates, revenue, and retention. Guiding principles include focusing on customers, giving value, avoiding get rich quick schemes, creating useful content, integrating all efforts, and driving prospects through the full funnel.
Masterclass - B2B Customer journey
Onderzoek voorspelt dat 75% van de CMO’s binnen 3 jaar verantwoordelijk zal zijn voor de totale klanttevredenheid. Door alle verschillende marketingkanalen die we tegenwoordig gebruiken en door het toenemend aantal manieren waarop we met klanten kunnen engagen, is er meer dan ooit behoefte aan een geïntegreerde, holistische aanpak.
Tijdens deze masterclass gaan we in op de uitdagingen van de B2B customer journey én maak je kennis met één van de eerste B2B Chief Customer Experience Officers van Nederland.
B2B Buyer Behaviour and Segmentation
This document discusses B2B buyer behavior and the B2B buying decision process. It covers why companies buy, what motivates them, the buying center, consumer and B2B buying decision processes. It also discusses B2B market segmentation, including geographic, demographic, psychographic and industrial segments. The document presents a model for B2B market segmentation that scores segments on attributes to determine their overall attractiveness.
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Three partsTopic #1A What is AbuseFamily violence is a simp.docx
Three parts:
Topic #1A: What is Abuse?
Family violence is a simple phrase, but it encompasses a horrifying list of abusive behaviors, both physical and psychological, inflicted by one family member on another...The list is endless. There is seemingly no end to the horrors some human beings can inflict on those whom this society calls their 'loved ones.'
The American Medical News, January 6, 1992
Domestic violence is any repeated attempt to control an intimate partner using physical, emotional and/or sexual tactics.
In 1987 Ellen Pence, a long-time domestic violence advocate with the Domestic Abuse Intervention Project in Duluth, Minnesota, published a workbook entitled
In Our Best Interest: A Process For Personal and Social Change
(1987) (I've found this an excellent resource when conducting support groups for women). In this work Pence includes a diagram that has commonly come to be known as the
Power and Control Wheel
. This diagram is based on the feedback of hundreds of battered women and outlines the various controlling and abusive behaviors that perpetrators use to control their partners. The "Wheel" has become the signature diagram used to explain survivors' experiences in abusive relationships. The tactics batterers use to control their partners are without limit. While some are certainly more dangerous than others, all forms of abuse have serious short and/or long-term consequences for the victim, and for those around them.
In reviewing the "Wheel" please note that the tactics within the spokes of the wheel actually work to support and reinforce the physical and sexual violence occurring in the relationship. In some abusive relationships, over time, the abusing partner may decrease the amount of physical violence and rely more and more on the non-physical tactics to control the survivor. This is not true for all abusive relationships, however.
Links for both the
Power and Control Wheel
and the companion
Equality Wheel
are posted below.
For the purposes of this discussion topic please complete the following:
1. Identify a movie, TV program or book in which one of the
adult characters
is being abused by an
intimate partner
.
2. Using the
Power and Control Wheel
as a guide, list the various abusive behaviors and tactics exhibited in the movie. Give examples.
3. Respond to the following questions:
a) What is the survivor's reaction to the abuse?
b) Is the movie, show or book accurate in its portrayal of an abusive relationship?
c) What is inaccurate?
4. Once you have posted your comments please
respond to at least 2 of your classmates' post.
If you're having problems coming up with some movies the list below may help:
Gaslight (an early Ingrid Bergman movie and probably the first movie to actually address emotional abuse)
What's Love Got To Do With It? (Tina Turner's life story)
Provoked
Sleeping With The Enemy
The Burning Bed
The Color Purple
Enough
Fried Green Tomatoes
For Colored Girls
This Boy's Lif.
Nutrition Essay Introduction
Both Michelle Obama's speech and the book Sacrifice by Kathleen Duble discuss being brave and having hope even during hard times. Specifically, they discuss women feeling violated but continuing to stand up for themselves, and characters in the book realizing they must swallow their emotions and stay quiet to get through difficult situations. The essay also compares instances of characters hitting barriers but deciding not to give up and keep trying despite the challenges.
7 steps-to-joy
Dr. Susan Gregg outlines 7 steps to living a joyous life:
1. Realize you create your own reality through the stories you tell yourself.
2. Stop searching for "the truth" and choose stories that generate joy.
3. Consciously choose stories that elicit positive emotions like joy.
4. Let go of needing to be "right" and choose love over judgment.
5. Find your passions and make them central to your life experience.
6. Do small, daily acts of self-nurturing like meditation or spending time in nature.
7. Practice experiencing joyful emotions throughout each day.
The Social And Emotional State Of Good Tv Shows
The document summarizes research on the social and emotional impact of good versus bad TV shows for children. It states that good TV shows can promote early reading, teach songs and values, while bad TV shows can teach bad language, violence and behavior. Studies have found that prosocial TV improves children's social skills and decreases aggression. TV watching is a common childhood activity, so it is important to encourage positive behaviors both in and outside the classroom.
Thesis Project
This study examined the emotional availability between genders through a survey of 99 students. The survey included questions about emotionality, who they confide in, and frequency of positive and negative emotions. Results showed that females were more likely than males to consider themselves emotional, confide in others, and experience positive emotions weekly. Males preferred to keep emotions private and experienced fewer weekly mood changes. This provides evidence that females tend to be more emotionally expressive than males.
Emotional Intelligence - 10 Things You May Not Know
Emotional Intelligence and social skills are FOUR times more important than IQ alone when considering success and prestige in professional settings. This is one of the 10 Things Your May Not Already Know About Emotions and Emotional Intelligence.
Video for Nonprofits: Using Storytelling to Drive Action
As a leader for a non-profit, it’s your job to shed light on what goes on in your organization, but distilling down your message can be difficult.
We've worked with many non-profit organizations and we believe video is the most effective way to connect viewers to your important work. Video has the power to unlock emotions, transport people and inspire action like no other medium.
In this on-demand webinar, Ed Heil, President, StoryTeller Media + Communications and Lori L. Jacobwith, Chief Fundraising Culture Changer & Master Storyteller, Ignited Fundraising will introduce several concepts that will help you better understand how to utilize video to drive donations for your organization.
In this free on-demand webinar, you will:
Learn key concepts to help you leverage video storytelling
Understand how to create videos that inspire donors to action
See real examples from other non-profits
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Social Media And Low Self-Esteem Levels
Social media use is one of the challenges that negatively impacts young adults' self-esteem levels. Studies show that 62% of young people feel that social media decreases their self-esteem by emphasizing only the positive aspects of others' lives. Viewing curated social media profiles can decrease viewers' self-esteem by making them feel inferior in comparison. As a nurse, it is important to understand challenges to self-esteem like social media use to provide effective care for patients with low self-esteem, especially young adults.
male to female suicide rates
This visualisation shows male and female suicide rates in Australia from 2007-2011 broken down by age group. The key patterns shown are that male suicide rates are significantly higher than female rates, with the peak rates for both occurring between 35-44 years of age. After age 45, suicide rates decline for both genders. For males, rates increase rapidly after age 15-24 to over 1,500 suicides, which is 37.5 times higher than the under 15 age group. Female rates also rise with age but only increase by a factor of 15 compared to males. The visual effectively communicates the association between gender, age and suicide rates in Australia.
Write A Essay On Summer Vacation. Online assignment writing service.
The document provides instructions for requesting and completing an assignment writing service through the website HelpWriting.net. It involves 5 steps: 1) Creating an account with valid email and password. 2) Completing a 10-minute order form with instructions, sources, and deadline. 3) Reviewing bids from writers and selecting one. 4) Reviewing the completed paper and authorizing payment if satisfied. 5) Requesting revisions until fully satisfied, with the option of a full refund if plagiarized.
Paper Mate Write Bros Ball
1. Women involved in armed conflicts often face sexual violence, including being sexually violated by soldiers, sold as sex slaves, and abducted.
2. They also deal with economic hardships as well as health issues such as lack of nutrition, depression, and sexually transmitted diseases.
3. After experiencing sexual violence, women are often rejected by their families and communities, becoming outsiders in their own societies. They continue to face many challenges in countries embroiled in long-term wars and conflicts.
Page 1 of 4 Employment Law ©2011 Argosy University Onli.docx
Page 1 of 4
Employment Law
©2011 Argosy University Online Programs
Sexual Harassment Complaints
One day as you walk through the cubicles of the sales team, you notice that one of the female employees,
Amber, has several 8x10 photographs in her cubicle. One of them is the famed statue of David by
Michelangelo. The other photographs are the Roman Forum, Pompeii, and the Leaning Tower of Pisa.
As you look up, Dale, another employee, says with a smile, “We told her we were offended and she should
take it down.” Dale winks at Amber. She smiles, and he walks away.
The following week, you receive an e-mail from Dale accusing Amber of sexual harassment and making a
reference to the photograph, as well as several comments that Amber made.
You meet Amber to investigate the situation. She explains that she has always wanted to go to Italy and
that she had had the pictures up for a month with no complaints.
Later that evening, you receive an e-mail from Amber accusing Dale of sexual harassment. She explains
they had been in a relationship that ended badly and that he was sending her inappropriate text messages.
Page 2 of 4
Employment Law
©2011 Argosy University Online Programs
2
Sexual Harassment Complaints
E-mail from Dale
To: Senior Compliance Officer, Beta Technologies
From: Dale
Good afternoon.
I would like to address a concern I have regarding my work environment. As you noticed when walking
through our cubicles earlier, a coworker, Amber, has some pictures posted in her workspace. One of these
pictures is the picture of a nude male statue, which makes me uncomfortable.
On two separate occasions, I have asked Amber to remove this picture and both times she has made
inappropriate comments to me and refused to comply. Her statements indicated that she believed the
images simply made me jealous and that I would prefer that she have a picture of me up in her cubicle.
I believe these unwanted comments constitute sexual harassment. At this point, I feel that Amber’s
behavior is negatively affecting my ability to work and I would like to see a change.
Please let me know if you have any questions. I look forward to a resolution.
Thank you,
Dale
Page 3 of 4
Employment Law
©2011 Argosy University Online Programs
3
Sexual Harassment Complaints
Notes from Discussion with Amber
Amber and Dale dated for almost a year; Amber ended the relationship last week.
Amber states that Dale did not initially accept the decision she had made and started sending her
inappropriate text messages of a sexual nature, which she has saved and can provide a copy of.
Dale became angry after a few days and apparently started threatening Amber regarding her job
and information he would disclose if she did not continue in a relationship with him.
Amber claims she did not say anything because she did not believe he would actually take action.
Amber does not recall being asked .
The Social SelfThree Motivations in Social PsychologyM.docx
The Social Self
Three Motivations in Social Psychology
Motivation for certainty We need to feel like we understand our environment
Motivation for esteem We need to feel competent and proud of ourselves
Motivation for belonging We need pleasant and stable social connections
Three Motivations in Social Psychology
Motivation for certainty
Motivation for esteem
Motivation for belonging
The way we view our self-concept is driven largely by these
Self-concept: A system of knowledge and beliefs about our personal qualities
Self-Concept
Me
My likes
My values
My skills
My traits
My feelings
Sources of Knowledge
Write a list of 5 subjective traits that define you
I am outgoing (subjective)
I am a student (objective)
These can include your values, likes, talents, personality traits, aspirations, etc.
Next to each one: How do you know?
Knowledge Through Behavior
Self-perception theory We learn about ourselves by watching our own behaviors
I am talking in front of a classroom, so I must be outgoing
Our behaviors are more telling when:
They are freely chosen
There is no reward
Knowledge Through Behavior
Children asked to draw with new markers for 20 minutes
Condition 1: Promised a “Good player” certificate
2 weeks later, played with markers 8% of free-time
Condition 2: Not promised a certificate, but surprised with one
2 weeks later, played with markers 16% of free-time
Condition 3: Not promised a certificate, not given one
2 weeks later, played with markers 16% of free-time
Knowledge Through Behavior
Why?
Condition 1: I played with these before, but it was for a certificate, so I don’t actually like them
Condition 2 + 3: I played with these before without the promise of a certificate, so I must like them!
Knowledge Through Thoughts/Feelings
Similarly, we use our thoughts and feelings to define who we are
I am calm in this classroom right now, so I must be outgoing
Knowledge Through Feelings/Thoughts
Researchers put a female surveyor in a national park to approach men
Condition 1: Men approached in an open field/ picnic area
Condition 2: Men approached as they crossed a swaying, unstable bridge
A second researcher approaches after and asks how attractive that female was
Men in condition 2 reported being more attracted to her
Knowledge Through Feelings/Thoughts
Conclusion:
Being on the bridge elevated heartrate, sweating, and attention
Men took this to mean attraction
Knowledge From Others’ Reactions
We understand who we are through the ways others treat us/react to us.
My brother asked me to talk at his wedding, so I must be outgoing
We respond to both obvious and subtle information from others:
Obvious: Others tell me I am creative, people are impressed by what I create
Subtle: My brother asks me to help design his wedding invitations
Works more with under-developed self-concepts or new domains
Knowledge from Social Comparisons
We judge who we are by how we co.
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Social Media Psychology by Grass Roots Media.pptx
To capitalise on your social media audience's innate behaviour you need to understand a little psychology so you can create interesting and undeniable social media content.
In this presentation, we discuss the effects of Dopamine and Oxytocin on your audience's desire to engage with your content, and therefore brand online.
We then go on to discuss the art of the 'sharing of content' on social media platforms and why this strengthens relationships.
Finally, we discuss four areas of psychology that will help you understand why and how to position your brand's content strategy to make the most of humans' innate ability to be 'social.'
Who are we?
Grass Roots Media is a social media and marketing consultancy, based in New Zealand, who help food and fibre businesses tell their stories online through creative content and audience engagement.
'Let's build your brand online - together!'
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameNo Cookies, No Problem - Steve Krull, Be Found Online
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How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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The Emotions The Make Content Marketing Campaigns Go Viral
- 1. The Emotions That Make Marketing Campaigns Go Viral
- 2. LOVE TRUST JOY ANTICIPATIONANGER DISGUSTSADNESS SURPRISEFEAR acceptance serenity interestannoyance boredomepensiveness distractionapprehension admiration ecstasy vigilancerage loathinggrief amazementterror OPTI MISM AGRESSIVENESS CONT EMP REMORSE DISA PROVAL AWE SUBMI SSION High-arousal emotions are a key element of viral campaigns – but some emotions ignite prolific sharing, while others repel attention. We partnered with researchers at Vanderbilt University to find out more about how emotions engage audiences with online content. What we learned could be key to your next marketing success.
- 3. In our study of more than 800 participants, we found that images that inspired positive feelings earned more initial views. The top three positive emotions include: A m u s e m e n t I n t e r e s t S u r p r i s e M o s t V i r a l E m o t i o n s
- 4. Negative emotions were less likely to appear in highly viral images. The bottom three negative emotions include: S h a m e C o n t e m p t G u i lt L e a s t V i r a l E m o t i o n s
- 5. The key to viral is not simply highlighting positive emotions and avoiding negative feelings. Instead, the most-shared content offers complexity and contrasting emotions. E m o t i o n a l C o m p l e x i t y LOL<3 OMG WTF YOLO FAIL ROFL
- 6. Our study shows that men, women, and different generations experience different emotional reactions to content. C o n s i d e r t h e A u d i e n c e sweaty creepy share sadawesome lol #likeomghappy great scary
- 7. C o n s i d e r t h e A u d i e n c e Millennials experience fewer joyful, trust, and surprised emotions When shown the same images,
- 8. C o n s i d e r t h e A u d i e n c e Women report more emotional complexity, as well as trust and negative emotions When shown the same images,
- 9. C o n s i d e r t h e A u d i e n c e Men report more joyful emotions, but less emotional complexity When shown the same images,
- 10. M o r e o n V i r a l E m o t i o n s See the top 10 positive and negative emotions, more nuances between audience ages and genders, plus the biggest challenge in engaging Millennials in our free whitepaper: http://research.frac.tl/viral-emotions-research