We collaborated with BuzzStream and asked 500+ publishers about their pain points. Their insights can help you improve your content promotion strategy.
Learn more at http://research.frac.tl/media-relations-strategy.
What 60 Top-Tier Publishers Want To Tell You About PR and Media OutreachFractl
Whether you're a content marketer or a public relations professional, there is a lot you have to learn when pitching top-tier editors to secure press. We asked 60 top-tier writers "If you could give 1-3 points of feedback to people who pitch to you, what would you say?"
The 11 Personalities You'll Face When PitchingFractl
Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach should vary based on your vertical.
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
Want Links from Time, Wired and Upworthy? Build this team. Fractl
As Google continues to update its algorithm, the importance of a high-authority link portfolio becomes a necessity to survive the SERPs. Find out the methods we've used to scale and train our media relations team to secure links on Time, Wired, Upworthy and more. Missed the Mozinar? Find the transcribed version here: http://frc.tl/mozinar-notes
What 60 Top-Tier Publishers Want To Tell You About PR and Media OutreachFractl
Whether you're a content marketer or a public relations professional, there is a lot you have to learn when pitching top-tier editors to secure press. We asked 60 top-tier writers "If you could give 1-3 points of feedback to people who pitch to you, what would you say?"
The 11 Personalities You'll Face When PitchingFractl
Should you pitch an editor for a tech publication the same way you’d pitch a publisher in the food vertical? Absolutely not. Pitches for education columns ought to look different than those for automotive features, too. You see where we’re going with this: your outreach strategy and pitching approach should vary based on your vertical.
5 warning signs every marketer should know. There are many content marketing firms out there, how do you pick the right one?
Check out our research on the ROI of Content Marketing as compared to Native Advertising here: http://research.frac.tl/content-marketing-vs-native-advertising
Want Links from Time, Wired and Upworthy? Build this team. Fractl
As Google continues to update its algorithm, the importance of a high-authority link portfolio becomes a necessity to survive the SERPs. Find out the methods we've used to scale and train our media relations team to secure links on Time, Wired, Upworthy and more. Missed the Mozinar? Find the transcribed version here: http://frc.tl/mozinar-notes
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
We know that emotions have a pivotal role in content, but we wanted to discover which emotions have the highest impact. We conducted two studies to learn more, and here's what we found.
"Leaders Eat Last: Why Some Teams Come Together and Others Don't" by Simon SinekFractl
19 of our favorite leadership and marketing quotes from Simon Sinek's keynote presentation at Inbound 2014.Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
500 Writers & Editors Reveal What They Look for in a PitchContinuum Analytics
In this BuzzStream webinar, Ryan McGonagill & Kelsey Libert share the results of their Perfect Pitches survey. Ryan and Kelsey reached out to more than 500 editors at publications like Time, BuzzFeed, Upworthy, and more, and asked them what they look for in a pitch.
For more about outreach best practices, visit http://www.buzzstream.com/blog. For more from Kelsey & Ryan, visit http://frac.tl/.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
How to Build Relationships That Land Media CoverageFractl
Mutually beneficial relationships are the key to consistent media coverage. See how to use personalized outreach to form lasting, lucrative relationships with the media and online influencers.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
Research-Backed Methods for Creating Highly-Engaging ContentFractl
See Fractl's data-informed process for creating content marketing campaigns that attract massive media attention and social sharing. Presented by our Associate Marketing Director Kerry Jones at Attachmedia's A4 Advanced Analytics & Advertising conference in Lima, Peru.
The Emotions The Make Content Marketing Campaigns Go ViralFractl
What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers.
Download the free white paper with more insights on the specific emotions found in highly viral content, differences in emotional responses between genders and generations, and more at http://research.frac.tl/viral-emotions-research.
The Emotional Drivers of Highly Successful Viral ContentFractl
Harvard Business Review contributor and VP of Creative at Fractl, Kristin Tynski discusses the internal research into the emotional activators that are at the heart of viral content. She shares specific examples of how to apply these emotions and dive into the insights learned from the success of other emotional content innovators from across the web. She describes actionable tips for creating content that can gain major sharing traction, mainstream pickups, and viral success.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
"The Art of Building a Brand" by Martha StewartFractl
18 top leadership and branding quotes from Martha Stewart's keynote interview with Sarah Green of Harvard Business Review at Inbound 2014. Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
We know that emotions have a pivotal role in content, but we wanted to discover which emotions have the highest impact. We conducted two studies to learn more, and here's what we found.
"Leaders Eat Last: Why Some Teams Come Together and Others Don't" by Simon SinekFractl
19 of our favorite leadership and marketing quotes from Simon Sinek's keynote presentation at Inbound 2014.Get 288 more takeaways from Rand Fishkin, Chris Brogan, and more in our free eBook at http://research.frac.tl/inbound-2014-takeaways.
500 Writers & Editors Reveal What They Look for in a PitchContinuum Analytics
In this BuzzStream webinar, Ryan McGonagill & Kelsey Libert share the results of their Perfect Pitches survey. Ryan and Kelsey reached out to more than 500 editors at publications like Time, BuzzFeed, Upworthy, and more, and asked them what they look for in a pitch.
For more about outreach best practices, visit http://www.buzzstream.com/blog. For more from Kelsey & Ryan, visit http://frac.tl/.
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
How to Build Relationships That Land Media CoverageFractl
Mutually beneficial relationships are the key to consistent media coverage. See how to use personalized outreach to form lasting, lucrative relationships with the media and online influencers.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
Research-Backed Methods for Creating Highly-Engaging ContentFractl
See Fractl's data-informed process for creating content marketing campaigns that attract massive media attention and social sharing. Presented by our Associate Marketing Director Kerry Jones at Attachmedia's A4 Advanced Analytics & Advertising conference in Lima, Peru.
The Emotions The Make Content Marketing Campaigns Go ViralFractl
What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. We partnered with researchers at Vanderbilt University to find out which feelings will help you connect with consumers.
Download the free white paper with more insights on the specific emotions found in highly viral content, differences in emotional responses between genders and generations, and more at http://research.frac.tl/viral-emotions-research.
The Emotional Drivers of Highly Successful Viral ContentFractl
Harvard Business Review contributor and VP of Creative at Fractl, Kristin Tynski discusses the internal research into the emotional activators that are at the heart of viral content. She shares specific examples of how to apply these emotions and dive into the insights learned from the success of other emotional content innovators from across the web. She describes actionable tips for creating content that can gain major sharing traction, mainstream pickups, and viral success.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.