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Consumer Study: The Top 13 Things You Probably Didn’t Know About Halloween Candy Shoppers In Stores And At Home

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Consumer surveys and store audits shed light on ways to treat customers and spook competitors this Halloween season.

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Consumer Study: The Top 13 Things You Probably Didn’t Know About Halloween Candy Shoppers In Stores And At Home

  1. 1. The TOP 13 THINGS you probably didn’t know about HALLOWEEN CANDY SHOPPERS in stores and at home Based on a mobile survey. Image courtesy of Jamal Fanaian on FLICKR
  2. 2. 1 WHO CELEBRATES HALLOWEEN? 97% of households will participate in Halloween Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of CHRIS NEAL on FLICKR
  3. 3. 2 WHERE’S THE PARTY? 24% of head of households said they will throw a Halloween party Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of MICHAEL TEFT on FLICKR
  4. 4. 3 BUDGET SHOPPING Shoppers will spend an average of $100 on a Halloween party Data taken in October 2014 from a survey based on 250 mothers with children living at home. Image courtesy of Ohocheese on FLICKR
  5. 5. 4 GIVE SHOPPERS DIRECTION Directing shoppers easily to the candy aisle with VISUAL SIGNAGE & NEAT ORGANIZATION improves the shopping experience Image courtesy of Jenelle Healy on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  6. 6. 5 VARIETY MATTERS 79% of shoppers tend to buy Halloween candy when given a larger VARIETY OF CHOICES Image courtesy of Patrick on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  7. 7. 6 BE FESTIVE 56% of Halloween candy shoppers said festive PACKAGING, DECORATIONS & DISPLAYS influences them to buy. Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  8. 8. 7 MAKE IT EASY TO FIND It takes approximately 54 seconds for shoppers to locate the Halloween candy aisle. Image courtesy of IHEARTKITTY on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  9. 9. 8 BE UNIQUE Shoppers reported NOVELTY & UNIQUENESS as the #1 characteristic that influences them to buy Halloween Candy. Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  10. 10. 9 PRICE IS EVERYTHING AFFORDABILITY dominates over BRAND NAME and TASTE when buying Halloween candy Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  11. 11. 10 START EARLY 81% of Retailers have a Halloween candy aisle by mid-September Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  12. 12. 11 chocolate wins More than 56% of people who plan to pass out candy will hand out chocolate this year Image courtesy of STORMCHASERMIKE on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  13. 13. 12 IS THE PRICE RIGHT? 50% About of shoppers think that Halloween Candy is priced correctly at approximately $0.19 per ounce price Image courtesy of GUZZLE NOSH on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  14. 14. 13 SELL SPECIALTY PRODUCTS 48% of Mass Merchandisers sell specialty Halloween beverages and potato chips Image courtesy of ANOTHERTOM on FLICKR Data taken in September 2014 from a survey based on 300 respondents who participate in Halloween by buying and distributing candy in their household.
  15. 15. Interested in learning more? VISIT OUR BLOG CONTACT US marketing@fieldagent.net PO Box 9568 | Fayetteville, Arkansas 72703

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