XMpie D.I.A. presentation april 15, 2020
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Many marketing solutions today mistakenly focus on fulfilling the Digital components and ignore print. The first DIA Webinar will discuss expanding your business portfolio by increasing the use of Variable Data for printers currently involved in, or, looking at diversifying into Direct Mail.
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XMpie D.I.A. presentation april 15, 2020
- 2. OUR TECHNOLOGY CORNERSTONES We deliver the customer experience through an array of integrated and open software tools.
- 3. © 2019 XMPie, A Xerox Company. All Rights Reserved
- 4. © 2019 XMPie, A Xerox Company. All Rights Reserved
- 5. Print services providers have the opportunity to bring Print into the mix, offering a complete of self-service marketing tools. The Opportunity M a r k e t i n g A u t o m a t i o n
- 6. Doing all this for one individual is hard Doing this for every single individual is tough! Everything needs to be in synchronicity Print has to be treated in the same way as digital Everything needs to be open and flexible … … things change! CAN YOU SCALE? WHEN ALL EYES ARE ON YOU
- 7. Multichannel pattern - PrintistheTriggerforaDigitalDialogue Individually Relevant and Creatively Engaging Catalogues Further Strengthening the Customer Relationship using Print and Digital Collaterals Triggers Personally Relevant Interactions 1 2 3
- 8. Do you know your customers’ challenges? COSTREVENUE ENTERPRISES & DATA CENTERS RETAILERS & MARKETERS PUBLISHERS Optimized Campaigns Optimize Production CustomerAcquisition/Value Brand Impact Lower Overhead Manufacturing Efficiency/SLAs Cross Sell Time to Cash Receipt Reduce Inventory Manufacturing Efficiency Grow Titles Demand Fulfillment I M PR O VE T H E C U ST O M ER EX P E R I EN C E 8 October 11,2018
- 9. Today’s customer experience requirements (as a result of the Amazon effect…) These challenges open new opportunities for integrated print and digital communication solutions Frictionless: quick, simple and easy Consistency: of message, across channels Immediacy: results/feedback/ resolution Delivery: convenience, speed Accuracy: know me Trustworthy: mistakes go viral 9 October 11,2018
- 10. Rethink Value LEGACY BUSINESS MODEL MODERN BUSINESS MODEL HIGHEST QUALITY LOWEST PRICE Cost per piece Value-based pricing “Don’t think about how much money you’ll charge for your products. Instead, think about how to develop products that are in the path ofmoney.” SOLUTION INNOVATION LONG TERM PARTNERSHIP ROI Speed POD Automation Flexibility 10 October 11,2018
- 11. How do you make the transformation? 11 October 11,2018
- 12. Unleashing Value to Becoming a Profit Leader HIGH VALUE COMMUNICATIONS ENHANCE THE CUSTOMER EXPERIENCE 70-80% open or glance at every piece of mail they receive 9% of mail drives online behavior (Royal Mail, 2018) 70% more likely to open if personalized (InfoTrends 2015) Break through clutter Build relationships Up to 20% response to customized mail sent 24 hrs after website visit (DMA) Lifecycle managementCommunicate Print Stop in an check out our new inventory AMY, Stop in an check out our new inventory Personalize AMY, Check out our new inventory Omni-channel AMY, 50% off any shoes online Trigger VALID UNTIL10/10 12 October 11,2018
- 13. Emerging Opportunities COSTREVENUE DIRECT MAIL Whitepaper-in is a cost effective, flexible means to customize Personalized, data-driven communications increase responses Produce bills and statements with white paper-in Foster relationships with enhanced communications TRANSACTION Address inventory management strategies Right size production runs to balance supply and demand BOOKS Reduce mailing and paper costs with targeted content Add personalization to deliver higher response rates CATALOGS Optimize run lengths and reduce manufacturing steps New applications such as direct mail, magalogs, hybrid communications COMM PRINT 13 October 11,2018
- 14. Emerging Opportunities expand into adjacent markets… DIRECT MAIL TRANSACTION BOOKS CATALOGS COMM PRINT C DATAEXPERTISE AN TRANSFERTO PERSONALIZED DIRECT MAIL E PUBLISHERS HAVE THE INFRASTRUCTUR TO PRODUCE MULTI-PAGE CATALOGS P 14 October 11,2018 COMMERICAL RINTERS CANADD VALUE TO STATIC CATALOGS WITH INKJET PERSONALIZATION
- 15. TRADITIONAL INKJET PAGES Higher coverage… Heavier weights… Inkjets expanding capabilities enable the journey Print needs to look like this to meet omni-channel expectations 15 October 11,2018 Offset like quality… NEW OPPORTUNITIES (Direct Mail, Catalogs, Manuals, etc.)
- 16. Deliver Value Add with Integrated Solutions PERSONALIZATION TO CREATE IT. TECHNOLOGY TO DEPLOY IT. AN INTEGRATED OMNI-CHANNEL EXPERIENCE + + WORKFLOW TO MANAGE IT. AN EFFICIENT END TO END SOLUTION 16 October 11,2018
- 17. RESULT: 20x the print volume COMPU-MAIL Move to OMNI Direct Mail 2 Xerox® Rialto Inkjet Presses Compu-Mail grew their volumes and their business with XMPie® Integrated Multi-channel High value – High volume Compu-Mail bought XMPie® desktop to replace existing software 2004 2009 2012 2016 Expands print Adds multi- Adds two Xerox® capacity – scales channel to Rialto® Inkjet to XMPie® server compliment the Presses into platform print and adds business as print more value volumes grow 17 October 11,2018
- 18. XMPie® The technology that ensures omni-channel consistency: CONSISTENT EXPERIENCE IN CUSTOMER JOURNEY Print, Web, Email, Video NO COMPROMISE Data is live and shared Openness across platform STATE-OF-THE-ART DESIGN Each customer touch point is designed using best fit (Adobe) design tools OPEN PLATFORM Easily connect and integrate with external systems, CRM, social media PERSONALIZATION TO CREATE IT: 18 October 11,2018 Create Engaging Personalized Print Trigger Individually- relevant Interactions Drive Action, Further Strengthening the Brand-to- Consumer Relationship
Editor's Notes
- XMPie software centers around three main high-level application areas. At the bottom left, you see we enable personalization. This includes everything that is related to personalization in a given media, whether it's print, e-mail, web or even video. In the top triangle, the red area, we have marketing automation which is critical to bringing all the pieces together, for deploying campaigns, to monitoring, measuring and delivering ROI. The other area, bottom right, blue, that's web-to-print, which is what we’ll be focusing on today. And when you look at all of these three main application areas, they are built around a common core of technologies and a core concept: With XMPie the design, logic and up-to-the-minute data is processed together to create relevant, timely and on-brand personalized and customized documents and other touchpoints. Tracking and analytics happen at the core to measure customer’s interaction with a campaign. Let’s dive in to the web-to-print area.
- YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from a (de rigueur) small office above a small restaurant in a small Californian city. YouTube users account for 45% of world’s entire online population. Most widely used online platform 73% US population uses it vs 69% using facebook Facebook has 2.27 Billion users
- XMPie solves the challenges faced by marketers hoping to get their personalized campaigns off the ground while at the same time providing the critical bridge between print and digital touchpoints that is needed for the entire customer experience to be a success. With XMPie, it’s not Print OR Digital. It’s Print AND Digital. Response rate 4-7% vs. <1% in digital
- In this case, a personalized print piece (catalog) entices the customer to go online for further benefits customized to his needs. This, in turn, creates personalized coupons that can be used online or printed and redeemed at physical stores. So how do you find the optimum marketing mix? As with all things data-driven, you start with industry-relevant benchmark data, make initial projections, then test and refine. Perform market research: industry benchmarks, customer behavior, online surveys. Map out a strategy that ideally includes seven channels or better – research shows this is an important threshold. Test, test, test. The most frequent objection is cost, but the initial expense of additional creative versions is nothing compared to the lost sales. Launch. Analyze and refine. So the next time you start to think about cutting print to pay for digital, remember that print is digital’s hype man, and an investment in print boosts the results of any optichannel ecosystem.