Digital Asset Management: from silos to Cloud Computing the profitable way to improve customer experience.
The DAM system is the premier tool for sharing digital content, improving the level of cooperation between departments or units and bringing benefits for the business and the customers.
The ever-increasing number of assets to be managed, the multiplicity of platforms, the diversity of devices used, and the advent of cloud computing clearly show the most secure and effective way to implement a DAM solution: develop a project as part of a strategic change management plan aimed at improving communication effectiveness, and thus constantly improve the customer’s content viewing experience.
I wrote and illustrated this short publication in 2013, but I found it's still relevant today in 2015, that's why I am happy to publish and share it on Slideshare.
Defining Digital Transformation - the researchTom Rieger
Everyone is talking about it but not many are doing it. Or they think they are and doing it wrong.... I am talking about defining 'digital transformation'. In working with Lane Severson we completed some great research where nearly 200 executives in the LOB and IT helped us give their take on their present state and where they WANT to go.
Hard to go on a 'digital transformation' journey if you aren't sure what it is.
1. The document discusses technology trends and predictions for the year 2016. It focuses on four main drivers of change: the evolving customer experience, increased mobile commerce, real-time analytics, and intelligent machine-to-machine execution.
2. Ten key technology trends are predicted for 2016, including opportunities for digital transformation, increased security threats, advanced machine learning, greater use of analytics and business intelligence, the rise of the Internet of Things, and continued mobile transformation.
3. Companies that embrace digital transformation and leverage new technologies like analytics, IoT and mobile commerce will be able to differentiate themselves and redefine their value propositions in 2016. Security threats also remain a top concern as businesses move more operations online and
How digital is impacting market strategyMANSI DHINGRA
This document provides a literature review and research report on how digital marketing is impacting marketing strategy. It includes an introduction, literature review covering past research on topics like digital marketing strategies, impact on consumer behavior, and importance of an integrated marketing approach. It also discusses the objectives, research methodology, data analysis, findings, limitations, and conclusions of the research project. The literature review finds that digital marketing has significantly altered the marketing landscape and companies must adapt their strategies to engage with consumers in new online and interactive ways.
1) The document discusses how social customer relationship management (social CRM) is shifting power from companies to customers through social media. Customers now have more control over the relationship due to factors like voluntary participation, information control, personal marketing, and increased choice.
2) Case studies of Deutsche Bahn, Nestle, and X Factor show how customers can empower themselves through social media. Deutsche Bahn initially lost control by ignoring customer complaints but regained it through active dialogue. Nestle was unable to control critical information created by customers. Customers also influenced chart positions through social media campaigns.
3) While customers have more power, companies can still influence relationships by actively engaging in dialogue, offering relevant content, and
By embracing new rules of internet marketing like collaboration and crowdsourcing, firms can become truly customer oriented. Crowdsourcing involves leveraging the collective intelligence of customers to inform decisions. Two case examples show how Starbucks and Tchibo use crowdsourcing platforms to generate ideas from customers. While crowdsourcing grows in practice, academic research in marketing has yet to fully explore its potential to enhance customer orientation.
IBM China- Global Sourcing Consultancy- Opportunities and trendsMohammad Adil Ashraff
IBM is considering global sourcing options for its operations in China. The consultancy paper analyzes key factors for outsourcing in China and internationally. It examines IBM China's strengths, weaknesses, opportunities, and threats. The paper recommends that IBM China leverage its position in China by exploiting blockchain technology, design thinking, and systems thinking to differentiate itself and gain competitive advantages in outsourcing. Ultimately, positioning IBM China as an outsourcing provider that can create an ecosystem for other organizations.
A Study on Customer Statisfication on Digital Marketingijtsrd
During different time era's different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumer interaction the companies have a good chance to take the lead in social media marketing. Ms. G. Swarnalatha | Anusha "A Study on Customer Statisfication on Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29276.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29276/a-study-on-customer-statisfication-on-digital-marketing/ms-g-swarnalatha
A background to digital marketing for small businesses 2012Richard Masters
This presentation is an extract from my website on Digital Marketing for small businesses. It contains a background to Digital Marketing and explains how and why digital marketing involves in the early 2000s.
Defining Digital Transformation - the researchTom Rieger
Everyone is talking about it but not many are doing it. Or they think they are and doing it wrong.... I am talking about defining 'digital transformation'. In working with Lane Severson we completed some great research where nearly 200 executives in the LOB and IT helped us give their take on their present state and where they WANT to go.
Hard to go on a 'digital transformation' journey if you aren't sure what it is.
1. The document discusses technology trends and predictions for the year 2016. It focuses on four main drivers of change: the evolving customer experience, increased mobile commerce, real-time analytics, and intelligent machine-to-machine execution.
2. Ten key technology trends are predicted for 2016, including opportunities for digital transformation, increased security threats, advanced machine learning, greater use of analytics and business intelligence, the rise of the Internet of Things, and continued mobile transformation.
3. Companies that embrace digital transformation and leverage new technologies like analytics, IoT and mobile commerce will be able to differentiate themselves and redefine their value propositions in 2016. Security threats also remain a top concern as businesses move more operations online and
How digital is impacting market strategyMANSI DHINGRA
This document provides a literature review and research report on how digital marketing is impacting marketing strategy. It includes an introduction, literature review covering past research on topics like digital marketing strategies, impact on consumer behavior, and importance of an integrated marketing approach. It also discusses the objectives, research methodology, data analysis, findings, limitations, and conclusions of the research project. The literature review finds that digital marketing has significantly altered the marketing landscape and companies must adapt their strategies to engage with consumers in new online and interactive ways.
1) The document discusses how social customer relationship management (social CRM) is shifting power from companies to customers through social media. Customers now have more control over the relationship due to factors like voluntary participation, information control, personal marketing, and increased choice.
2) Case studies of Deutsche Bahn, Nestle, and X Factor show how customers can empower themselves through social media. Deutsche Bahn initially lost control by ignoring customer complaints but regained it through active dialogue. Nestle was unable to control critical information created by customers. Customers also influenced chart positions through social media campaigns.
3) While customers have more power, companies can still influence relationships by actively engaging in dialogue, offering relevant content, and
By embracing new rules of internet marketing like collaboration and crowdsourcing, firms can become truly customer oriented. Crowdsourcing involves leveraging the collective intelligence of customers to inform decisions. Two case examples show how Starbucks and Tchibo use crowdsourcing platforms to generate ideas from customers. While crowdsourcing grows in practice, academic research in marketing has yet to fully explore its potential to enhance customer orientation.
IBM China- Global Sourcing Consultancy- Opportunities and trendsMohammad Adil Ashraff
IBM is considering global sourcing options for its operations in China. The consultancy paper analyzes key factors for outsourcing in China and internationally. It examines IBM China's strengths, weaknesses, opportunities, and threats. The paper recommends that IBM China leverage its position in China by exploiting blockchain technology, design thinking, and systems thinking to differentiate itself and gain competitive advantages in outsourcing. Ultimately, positioning IBM China as an outsourcing provider that can create an ecosystem for other organizations.
A Study on Customer Statisfication on Digital Marketingijtsrd
During different time era's different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st century, enabling us to express our thoughts, ideas and feelings in a complete new way. This way of communication have also had a huge impact on corporations, where they have realized that without a proper plan and social media strategy they have no chance to stand out in the rapidly changing digital space. To ensure a successful presence on social media the companies need to take different marketing theories into consideration so that they can boost their brand in diverse aspects. If this can be combined with innovative ways of consumer interaction the companies have a good chance to take the lead in social media marketing. Ms. G. Swarnalatha | Anusha "A Study on Customer Statisfication on Digital Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29276.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29276/a-study-on-customer-statisfication-on-digital-marketing/ms-g-swarnalatha
A background to digital marketing for small businesses 2012Richard Masters
This presentation is an extract from my website on Digital Marketing for small businesses. It contains a background to Digital Marketing and explains how and why digital marketing involves in the early 2000s.
DevOps, Digital, and Cloud - Two's Company, Three's a Crowd?Jason Bloomberg
Cloud Computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity.
At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation extends well beyond technology, however, as companies must rethink their organizational structure, moving toward silo-busting, self-organizing horizontal teams...sound familiar?
DevOps, Digital, Cloud -- three separate transformative trends, or one mega-trend? Or perhaps nothing more than enough buzzwords to win at buzzword bingo?
The big picture here isn't simply a shift in the way companies produce software, a rework of the customer experience, or automated outsourced infrastructure. It's an end-to-end change in the way enterprises work, as they transform into software-driven organizations.
An introduction into Oracle Enterprise Manager Cloud Control 12c Release 3Marco Gralike
Ordina consultant Marco Gralike gave an introduction to Oracle Enterprise Manager 12cR3. The presentation covered the architecture of OEM including the central management console, repository, agents, and targets. It highlighted key features such as centralized monitoring, event monitoring, problem management, performance summaries, and patching. Gralike also discussed experiences implementing OEM and possible alternative monitoring solutions.
Your take-away from the IT Service Management (ITSM) presentation are:
• A clear understanding of PM practices used in the implementation of ITSM
• Planning tips to successfully deliver an ITSM process improvement project
• Marketing ideas to socialize the message to the organization
• Testing techniques to achieve organic improvements along the way
• Ways to achieve buy-in from stakeholders
Cloud Service Management. A New Beginning. This presentation looks at the disruptive nature of cloud computing and cloud based services. It explores organizations current ability to understand the impact cloud. The final section provides a number of suggested and recommended sources of information regarding cloud service management in an ITIL environment.
Cloud service management tools provide visibility, control, and automation to efficiently manage cloud services across public and private implementations. They allow monitoring of cloud performance, continuity, and efficiency in virtual environments. Cloud service management also simplifies user interactions, accelerates time to value through self-service catalogs, and lowers costs by automatically allocating and de-allocating resources according to provisioning policies.
Metalayer now Colayer - Part 1/3 - full PresentationMarkus Hegi
The document discusses the vision and technology of meta layer, which builds collaborative business relationship environments through personalized inter- and extra-organizational communication strategies. It focuses on highly personalized collaborative community networks to support distributed teams through community hubs and personalized portals, providing an ongoing collaborative environment organized around interrelated teams. The technology aims to manage content- and context-driven interactions within and between businesses, partners, suppliers and customers for improved knowledge sharing and business benefits.
This document discusses the challenges faced by a printing company, Williams Visual Solutions, in transitioning to become a marketing service provider. Some key points:
- The company has invested in new technologies like Online Print Solutions to provide marketing solutions and services, but integrating these new systems into existing workflows and aligning customer messaging has been difficult.
- Sales and marketing efforts are now focused on digital media like websites and social media rather than traditional print, which has seen declining budgets. Current projects include developing web portals for on-demand printing and marketing campaigns.
- Implementing new technologies fully has required significant resources and been a longer process than anticipated. Integrating the new systems like OPS with the existing MIS system is
Digital Technology - the age of customer obsession has arrivedIrina Hayward
This document discusses how organizations can improve customer experiences through more integrated customer experience management (CXM) technologies. It finds that while many companies collect large amounts of customer data and use various marketing tools, these tools often exist in silos, making it difficult to deliver consistent experiences across channels. The document recommends that companies adopt an integrated approach using both best-of-breed and suite-based CXM solutions that combine content management, analytics, commerce, and other capabilities. Proper integration between web content management and other systems like digital asset management, analytics, and CRM is also emphasized to support dynamic, personalized customer experiences.
This report from the Danish We-economy project sees the collaborative economy as part of a wider change driven by increasing connectivity, empowered users, coordination of resources with greater precision, and a shift from products to highly contextualized services.
The report examines how companies can adjust to fit the new economy, and presents relevant considerations based on the Business Model Canvas method.
The report introduces the concept of instances; contextualized solutions, generated to suit a specific user's needs in the current context.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
The document discusses electronic commerce and digital organizations. It begins by defining electronic commerce as the selling and transfer process that requires several institutions and establishes interconnections between producers and consumers directly through the internet. It then discusses different definitions of electronic commerce. It also discusses how digital technologies are impacting design practices and the effective management of design processes. The document outlines different internet-based business models like B2B, B2C, C2B, and C2C. Finally, it discusses intranets and their applications in finance, human resources, sales and marketing, and manufacturing for electronic business.
The rapidly shifting technology environment raises serious questions on how to help their companies capitalize on the transformation under way. Advancing technologies and their swift adoption are upending traditional business models. So, today we bring you Five Hottest Tech-Enabled Business Trends in 2017.
XyEnterprise is a software developer and services provider focused on content management and multi-channel publishing solutions. Their solutions include a content management system, an electronic publishing system, and an interactive content delivery platform. They help companies manage structured XML content to reduce costs of authoring, content development, and delivery across multiple formats. Emerging standards like DITA and S1000D encourage component-based rather than document-based authoring and provide opportunities for automation, reuse, and just-in-time publishing across channels. XyEnterprise's role involves all aspects of the publishing process from content creation to dynamic, tailored delivery on multiple channels.
IBM Comprehensive Business-to-Partner IntegrationLightwell
Today’s environment demands flexible, well-designed partner and systems integration solutions that can help leverage existing investments, respond more easily to change, cut costs as they improve performance, and enable companies to capitalize on opportunities ahead of their competitors. Discover the benefits of IBM's Comprehensive Business-to-Partner Integration: A Tool for Revenue Growth.
Daniel Kirby discusses three ways that marketing departments can use the web to reduce waste. First, workflow management systems can streamline approval processes for things like licensing. Second, online procurement tools can consolidate photography needs. Third, brand asset management systems provide a central place for assets and reduce physical distribution of materials. Overall, web-based systems allow for better organization and collaboration, while cutting costs, waste of materials, and unnecessary tasks.
3 ways to cut waste in your marketing dept using the web. www.techdept.co.ukGreen Unplugged
This document discusses how marketing departments can reduce waste using web-based solutions. It outlines three areas where the web can help: 1) Managing creative and approval workflows more efficiently online, 2) Centralizing procurement of marketing services, and 3) Implementing a brand asset management system to reduce physical waste from file sharing and duplication. The document provides examples of each solution and how they save costs while improving marketing processes.
3 Ways To Cut Waste In Your Marketing Dept (Using The Web)DanKirby
This is a talk I gave June 2010 @ Green Unplugged - Communicating Sustainability...
We have found that we can use the web to better manage the marketing process - which has a range of benefits - but (importantly) helps reduce waste...
It also helps herd cats, streamline your team, and cut bullshit from your day...
Find out how, & view the presentation!
European Communications (Next Generartion Commerce)Peter Conquest
Hybris provides a next generation commerce solution called the Telco Accelerator to help telecommunications companies exploit new digital opportunities. The Telco Accelerator enables a seamless omni-channel customer experience across all devices and brings Hybris' e-commerce expertise to telecom companies moving into e-commerce. It allows flexibility across channels and is technology neutral so it can be adapted as new technologies emerge. Hybris works with partners to implement the solution for telcos to help them offer personalized deals and bundles to customers based on analyzing customer data from multiple sources and channels.
DevOps, Digital, and Cloud - Two's Company, Three's a Crowd?Jason Bloomberg
Cloud Computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity.
At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation extends well beyond technology, however, as companies must rethink their organizational structure, moving toward silo-busting, self-organizing horizontal teams...sound familiar?
DevOps, Digital, Cloud -- three separate transformative trends, or one mega-trend? Or perhaps nothing more than enough buzzwords to win at buzzword bingo?
The big picture here isn't simply a shift in the way companies produce software, a rework of the customer experience, or automated outsourced infrastructure. It's an end-to-end change in the way enterprises work, as they transform into software-driven organizations.
An introduction into Oracle Enterprise Manager Cloud Control 12c Release 3Marco Gralike
Ordina consultant Marco Gralike gave an introduction to Oracle Enterprise Manager 12cR3. The presentation covered the architecture of OEM including the central management console, repository, agents, and targets. It highlighted key features such as centralized monitoring, event monitoring, problem management, performance summaries, and patching. Gralike also discussed experiences implementing OEM and possible alternative monitoring solutions.
Your take-away from the IT Service Management (ITSM) presentation are:
• A clear understanding of PM practices used in the implementation of ITSM
• Planning tips to successfully deliver an ITSM process improvement project
• Marketing ideas to socialize the message to the organization
• Testing techniques to achieve organic improvements along the way
• Ways to achieve buy-in from stakeholders
Cloud Service Management. A New Beginning. This presentation looks at the disruptive nature of cloud computing and cloud based services. It explores organizations current ability to understand the impact cloud. The final section provides a number of suggested and recommended sources of information regarding cloud service management in an ITIL environment.
Cloud service management tools provide visibility, control, and automation to efficiently manage cloud services across public and private implementations. They allow monitoring of cloud performance, continuity, and efficiency in virtual environments. Cloud service management also simplifies user interactions, accelerates time to value through self-service catalogs, and lowers costs by automatically allocating and de-allocating resources according to provisioning policies.
Metalayer now Colayer - Part 1/3 - full PresentationMarkus Hegi
The document discusses the vision and technology of meta layer, which builds collaborative business relationship environments through personalized inter- and extra-organizational communication strategies. It focuses on highly personalized collaborative community networks to support distributed teams through community hubs and personalized portals, providing an ongoing collaborative environment organized around interrelated teams. The technology aims to manage content- and context-driven interactions within and between businesses, partners, suppliers and customers for improved knowledge sharing and business benefits.
This document discusses the challenges faced by a printing company, Williams Visual Solutions, in transitioning to become a marketing service provider. Some key points:
- The company has invested in new technologies like Online Print Solutions to provide marketing solutions and services, but integrating these new systems into existing workflows and aligning customer messaging has been difficult.
- Sales and marketing efforts are now focused on digital media like websites and social media rather than traditional print, which has seen declining budgets. Current projects include developing web portals for on-demand printing and marketing campaigns.
- Implementing new technologies fully has required significant resources and been a longer process than anticipated. Integrating the new systems like OPS with the existing MIS system is
Digital Technology - the age of customer obsession has arrivedIrina Hayward
This document discusses how organizations can improve customer experiences through more integrated customer experience management (CXM) technologies. It finds that while many companies collect large amounts of customer data and use various marketing tools, these tools often exist in silos, making it difficult to deliver consistent experiences across channels. The document recommends that companies adopt an integrated approach using both best-of-breed and suite-based CXM solutions that combine content management, analytics, commerce, and other capabilities. Proper integration between web content management and other systems like digital asset management, analytics, and CRM is also emphasized to support dynamic, personalized customer experiences.
This report from the Danish We-economy project sees the collaborative economy as part of a wider change driven by increasing connectivity, empowered users, coordination of resources with greater precision, and a shift from products to highly contextualized services.
The report examines how companies can adjust to fit the new economy, and presents relevant considerations based on the Business Model Canvas method.
The report introduces the concept of instances; contextualized solutions, generated to suit a specific user's needs in the current context.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
The purpose of this first edition of the Market Trends Report is to shed light on the way digital technologies reshape trade finance, a sector which often does not get as much publicity as B2C financial services.
Given that disruption often comes from adjacent sectors or from the application of an existing technology to a new field, we found it essential to begin with a broad analysis of the latest trends before zooming in progressively on financial services and on trade finance specifically.
The report is structured around four chapters, starting from the general core techno trends, and converging towards the changes impacting the trade finance ecosystem:
1- Core techno trends, business model and social changes
2- Disrupted industries, changes in the way we live and work
3- FinTech disrupt (and partner with) banking and insurance
4- Conclusion: Trade Finance is also ripe for disruptive innovations
We really hope that you will like this Market Trends Report and that you will find it useful. When you read it, please keep in mind that it is still being refined. We welcome your feedbacks, insights and suggestions.
Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture.
Its goal: helping organizations improve value exchange among constituents.
Social Business Design is a registered service mark of the Dachis Group.
The document discusses electronic commerce and digital organizations. It begins by defining electronic commerce as the selling and transfer process that requires several institutions and establishes interconnections between producers and consumers directly through the internet. It then discusses different definitions of electronic commerce. It also discusses how digital technologies are impacting design practices and the effective management of design processes. The document outlines different internet-based business models like B2B, B2C, C2B, and C2C. Finally, it discusses intranets and their applications in finance, human resources, sales and marketing, and manufacturing for electronic business.
The rapidly shifting technology environment raises serious questions on how to help their companies capitalize on the transformation under way. Advancing technologies and their swift adoption are upending traditional business models. So, today we bring you Five Hottest Tech-Enabled Business Trends in 2017.
XyEnterprise is a software developer and services provider focused on content management and multi-channel publishing solutions. Their solutions include a content management system, an electronic publishing system, and an interactive content delivery platform. They help companies manage structured XML content to reduce costs of authoring, content development, and delivery across multiple formats. Emerging standards like DITA and S1000D encourage component-based rather than document-based authoring and provide opportunities for automation, reuse, and just-in-time publishing across channels. XyEnterprise's role involves all aspects of the publishing process from content creation to dynamic, tailored delivery on multiple channels.
IBM Comprehensive Business-to-Partner IntegrationLightwell
Today’s environment demands flexible, well-designed partner and systems integration solutions that can help leverage existing investments, respond more easily to change, cut costs as they improve performance, and enable companies to capitalize on opportunities ahead of their competitors. Discover the benefits of IBM's Comprehensive Business-to-Partner Integration: A Tool for Revenue Growth.
Daniel Kirby discusses three ways that marketing departments can use the web to reduce waste. First, workflow management systems can streamline approval processes for things like licensing. Second, online procurement tools can consolidate photography needs. Third, brand asset management systems provide a central place for assets and reduce physical distribution of materials. Overall, web-based systems allow for better organization and collaboration, while cutting costs, waste of materials, and unnecessary tasks.
3 ways to cut waste in your marketing dept using the web. www.techdept.co.ukGreen Unplugged
This document discusses how marketing departments can reduce waste using web-based solutions. It outlines three areas where the web can help: 1) Managing creative and approval workflows more efficiently online, 2) Centralizing procurement of marketing services, and 3) Implementing a brand asset management system to reduce physical waste from file sharing and duplication. The document provides examples of each solution and how they save costs while improving marketing processes.
3 Ways To Cut Waste In Your Marketing Dept (Using The Web)DanKirby
This is a talk I gave June 2010 @ Green Unplugged - Communicating Sustainability...
We have found that we can use the web to better manage the marketing process - which has a range of benefits - but (importantly) helps reduce waste...
It also helps herd cats, streamline your team, and cut bullshit from your day...
Find out how, & view the presentation!
European Communications (Next Generartion Commerce)Peter Conquest
Hybris provides a next generation commerce solution called the Telco Accelerator to help telecommunications companies exploit new digital opportunities. The Telco Accelerator enables a seamless omni-channel customer experience across all devices and brings Hybris' e-commerce expertise to telecom companies moving into e-commerce. It allows flexibility across channels and is technology neutral so it can be adapted as new technologies emerge. Hybris works with partners to implement the solution for telcos to help them offer personalized deals and bundles to customers based on analyzing customer data from multiple sources and channels.
Delivering User Excitement in the Digital Era Through an Enterprise Service HubCognizant
To succeed in a digital world, enterprises must reengineer their help and service desks along a hub and spoke model, employing analytics and total case ownership to satisfy internal and external user needs as soon as they arise.
Prosumer empowerment builds on the tenets of user engagement by embracing the free-market principles that are becoming a central feature of today’s IT orchestration frameworks. IT organizations are adopting a prosumer design-led digital applications in support of advanced user-centric mobility. IT architecture and information management in support of the rapid growth of global mobility and user lifestyle changes by millennials has just begun to emerge, with acceleration of change becoming a paradigm shift.
Marketers need digital asset creation to be collaborative so that assets can be reused and repurposed efficiently across multiple channels. That collaboration is only possible with a process that is powered by the marketers themselves. This new, agile process must be focused on the creation, publishing, re-use, and measurement of rich media, as opposed to finding, limiting, governing, and archiving assets. Discover how agile teams, assets, and processes can create collaborative content, better brands, and faster content marketing.
HEC Digital Business. Sharing Economy and other trendsAndré Blavier
This document provides an overview of the course "Digital Business 2015-2016" which covers major digital trends like the sharing economy, mobile technologies, cloud computing, data, and their impact on digital transformation. It discusses key concepts like digital platforms, e-business, data analytics, big data's four V's, and cloud computing. The rise of the sharing economy is explained by societal and economic drivers like population density, sustainability, community desires, and monetizing excess capacity. Governance challenges from digital disruption are also summarized.
Similar to Digital Asset Management: from silos to cloud computing the profitable way to improve customer experience (20)
An ExO is a purpose driven project and the MTP paves the way toward two amazing opportunities.
The nature of the purpose is to convey the identity of the entrepreneurial project, to transmit it to the world (inside and outside the project ecosphere).
For this reason, it is indispensable to building a modern brand, whose essence goes well beyond the sphere of the product or the service and it reaches the unconscious sphere to meet the emotions of clients, collaborators, investors, shareholders and suppliers so as to create with all of them a new brand experience dimension.
The paradox of the massive transformative purpose is in its intangible nature that nevertheless concretizes and conveys the most authentic way of being of the entrepreneurial project, allowing it to emerge from the noisy context of modern communication.
The work of the framework, if done with seriousness, places the entrepreneur in front of a choice:
1) inspiring all the communication of the entrepreneurial project (new or pre-existing) to what emerged from the five questions, using it as a not negligible competitive advantage to building a modern brand,
2) or starting the ExO project: in this case, the first and only mandatory among the ExO model exponential attributes, is ready with other indispensable elements to building a modern brand identity.
Le caratteristiche delle Organizzazioni EsponenzialiLuca Leonardini
Stamani ho l'onore e il piacere di presentare un nuovo seminario sulle ExO agli studenti del Dipartimento di Economia e Management dell'Università di Ferrara iscritti al corso di Gestione dei processi e cost management con la Professoressa Castellini ed il Professor Roberto Mazzotti.
Le caratteristiche delle organizzazioni esponenziali (ExO) e cosa distingue un progetto imprenditoriale esponenziale da un business tradizionale.
1) Le ExO sono strutture snelle, scalabili veloci nell’adattarsi all’imprevedibilità del contesto nel quale operano.
2) Hanno costi d’ingresso e dell’offerta molto contenuti tendenti a zero (marginalità elevata) perché sfruttano le tecnologie in accelerazione.
3) Fanno leva sull’abbondanza di risorse liberate o generate dallo sviluppo tecnologico.
4) Creano progetti di imprenditorialità consapevole in quanto guidate dalla passione per un problema da risolvere in modo trasformativo.
5) Danno vita a un ecosistema basato su una piattaforma unica e difficilmente replicabile.
6) Grazie a tutto ciò le organizzazioni esponenziali sono capaci di migliorare 10 volte lo stato dell’arte di un settore, di un prodotto o di un servizio, di creare un impatto e una crescita 10 volte superiore a qualunque concorrente.
Le Organizzazioni Esponenziali: cinque motivi del loro successoLuca Leonardini
La presentazione online che ho avuto il piacere di fare oggi agli studenti della Facoltà di Architettura dell'Università della Sapienza di Roma iscritti al corso di Gestione dell'Innovazione del Prof. Nicola Cucari.
In estrema sintesi il modello delle Organizzazioni Esponenziali (le ExO) consente ad aziende, organizzazioni, istituzioni di competere, crescere e prosperare in un contesto imprevedibile e instabile perché:
1. aiuta la comprensione delle dinamiche dell’evoluzione tecnologica in accelerazione esponenziale,
2. crea modelli di business fondati sull’abbondanza di risorse e tecnologie,
3. utilizza il meglio di metodi e strategie di business che hanno rivoluzionato la cultura aziendale negli ultimi decenni,
4. crea progetti di imprenditoria consapevole con la “Formula ExO” e i suoi “1+10” attributi,
5. trasforma gradualmente un’organizzazione dal suo interno con l’ExO Sprint.
Organizzazioni Esponenziali (ExO) - Trova il tuo moonshot o MTPLuca Leonardini
Obiettivo di questo secondo ExO Livorno Meetup è fornire uno strumento utile per identificare, attraverso esempi pratici, due concetti fondamentali nella definizione dell'identità di un progetto aziendale o di qualsiasi iniziativa imprenditoriale:
- la ricerca e definizione del problema da risolvere
- la ricerca e definizione del moonshot o MTP
Organizzazioni Esponenziali (ExO) - Breve IntroduzioneLuca Leonardini
Cosa sono e da dove nascono le ExO?
Come il modello organizzativo delle ExO può trasformare il mondo per creare un futuro migliore?
Quali sono gli elementi che costituiscono il modello ExO?
Obiettivo di questo primo incontro e di questa presentazione è divulgare le basi del modello ExO, di portare ispirazioni ed esempi concreti per applicare il modello ExO nella realtà quotidiana di ogni realtà aziendale, organizzazione, istituzione, attività professionale, commerciale, imprenditoriale.
10 buone pratiche per una comunicazione efficaceLuca Leonardini
10 buone pratiche per una comunicazione efficace distillate dall’esperienza di Livorno 2020 e del progetto TEDx a Livorno.
Ispirate dal titolo del primo evento Startup Grind livornese "Comunicare le idee e il loro impatto".
best practices, comunicazione, creatività, efficacia comunicazione, innovazione, innovazione di valore, livorno, livorno2020, startup, startupgrind, tedxlivorno
Credo in un mondo in cui le aziende competono per essere le migliori per i loro clienti e non le più grandi.
Per questo ho progettato un percorso di formazione personalizzabile per chi vuole davvero qualcosa di diverso.
Per chi avvia una nuova iniziativa o chi vuole consolidare, espandere, rilanciare, diversificare la sua attività.
Il percorso è personalizzabile: dopo una verifica preliminare dei tuoi obiettivi, sei libero di scegliere solo le fasi nelle quali ti interessa consolidare o migliorare alcuni aspetti.
Non esiste alcun vincolo che ti impone di scegliere il percorso integrale.
Officine Vegan è l'iniziativa di un gruppo di vegani che per accelerare la diffusione della cultura e dello stile di vita etico vegan, sceglie di lavorare solo con clienti coerenti alla scelta etica in ogni aspetto della loro attività imprenditoriale e che producono solo prodotti o servizi etici.
Quello Che Nessuno Dice Sul Web Marketing e Sul Social Media MarketingLuca Leonardini
Quello che nessuno dice sul Web Marketing e sui Social Media
Strumenti che migliorano l’esperienza del cliente e creano valore.
In un contesto caratterizzato sempre più dall’Innovazione Esponenziale, un approccio creativo alla strategia di Comunicazione Web mostra come siti, profili e newsletter sono strumenti formidabili per applicare il miglioramento continuo all’Esperienza del Cliente e per creare valore.
I fondamenti di Web Marketing e Social Media. Partire bene per arrivare meglio.
Una dispensa da me creata TRE anni fa, ma che continua a essere attuale, per questo sono felice di pubblicarla su Slideshare.
La mia intenzione è aiutare quante più persone a capire che la comunicazione che va dal sito web ai social, passando per quella offline, non è un costo senza ritorno, bensì un investimento strategico di fondamentale importanza.
A condizione che l'azienda sappia cogliere l'opportunità di allineare l’organizzazione interna alle nuove esigenze di flessibilità e di efficienza provenienti dal mercato. A condizione che l'azienda sappia utilizzare gli strumenti web per capire e ascoltare l'esperienza di contatto con i clienti per migliorarla continuamente, trasformandola in un'ulteriore fonte di reddito.
Ecco il valore spesso non compreso della strategia di comunicazione che se implementata ed usata con accortezza, facilita il raggiungimento dei principali obiettivi di business di un'azienda.
Digital Asset Management system is the Heart Foundation of Modern CommunicationLuca Leonardini
Digital Asset Management system is the Heart of Modern Communication - The Foundation For The New Business Models Of The Future.
I wrote and illustrated this short publication in 2012.
I found it's still relevant today in 2015, that's why I decided to publish and to share it on Slideshare.
Impatto Tecnologie Indossabili Sulla Comunicazione AziendaleLuca Leonardini
È evidente come il modello di business dell’intermediario, del ricarico sul servizio abbia ormai perso efficacia e valore. I nuovi modelli di business che creano ricchezza sono diretti, personali, empatici, indispensabili. Ecco quindi che nella comunicazione di oggi e nei nuovi modelli di business occorre empatia per imparare a: “Comunicare agli altri ciò che vorremmo (e come vorremmo) che fosse comunicato a noi.”
In conclusione, dal punto di vista dell’azienda, l’impatto delle tecnologie (incluse quelle indossabili) sulla comunicazione porterà a massimizzare gli sforzi per empatizzare in modo autentico e trasparente con i consumatori attraverso relazioni dirette, profilate basate sulla fiducia.
La strategia Lean nelle PMI che lavorano a commessa?
La risposta è affermativa. La strategia Lean identifica gli sprechi, insegna ad eliminarli per ridurre i costi e migliorare l’efficienza. Crea la cultura del miglioramento continuo.
Per la strategia Lean la Qualità non diventa l’obiettivo finale, bensì il risultato dell’azione di miglioramento continuo. Solo così crea e aggiunge Valore rendendo Unico il servizio.
E’ questo che agevola le vendite. E crea Profitto per l’azienda.
Coinvolgere la dirigenza, elaborare la strategia e investire nelle persone.
Presentazione della proposta Think Tank in occasione dell'evento di fine corso organizzato dagli allievi dell'Istituto Tecnico Superiore Angelo Rizzoli di Milano (ITS-AR) martedì 14 ottobre 2014 al Teatro degli Artigianelli.
Il Think Tank è uno strumento concepito per insegnare ai ragazzi un metodo con il quale sviluppare le loro idee, un approccio strutturato e disciplinato allo sviluppo dei progetti secondo la logica imprenditoriale.
Inoltre i migliori progetti presentati saranno presentati a incubatori tecnologici, acceleratori certificati, concorsi di innovazione e creatività sulla rete.
Creatività Risorsa Strategica - Seconda Parte: Come Creare Innovazione di ValoreLuca Leonardini
Seconda parte della presentazione effettuata martedì 26 novembre 2013 presso l'Associazione Centro Studi Grafici di Milano.
Creare Innovazione di Valore: ovvero diversificare le strategie e contemporaneamente ridurre i costi. Valorizzare il cliente (l'individuo, il cittadino, il dipendente, il fornitore, ...): il cliente al centro di ogni decisione strategica dell'azienda.
Sono le due facce della stessa medaglia: un approccio strategico estremamente efficace per reagire alla crisi.
Creatività Risorsa Strategica - Prima Parte: Valorizzare il ClienteLuca Leonardini
Prima parte della presentazione effettuata martedì 12 novembre 2013 presso l'Associazione Centro Studi Grafici di Milano.
Tema della presentazione: La Creatività, una risorsa strategica da sfruttare. Strategia Oceano Blu e Metodo Fionda, Strategia Lean, Strategia Web Marketing e Social media sono le nuove leve strategiche al servizio dell’azienda per mettere il cliente al centro di ogni decisione strategica.
L'Innovazione di Valore crea nuova domanda quando si perseguono contemporaneamente la differenziazione e il basso costo: per il Cliente - Consumatore questo si traduce in maggiore valore, maggiore unicità, quindi vera Innovazione.
L'applicazione della strategia Oceano Blu consente la creazione di nuovi spazi di mercato e l'apertura di nuove opportunità di business. Come creare un Oceano Blu? Seguendo lo Slingshot Framework in soli tre passi è possibile identificare un nuovo Oceano Blu.
La Creatività sommata alla Passione sono la vera base dell'Innovazione, ma l’Innovazione va alimentata continuamente e per definizione non la si conquista mai.
Una Sfida Decisiva: Valorizzare il Cliente - Parte 1Luca Leonardini
Mettere il Cliente al centro di ogni decisione strategica, questo è il principio di valorizzazione del Cliente. L'obiettivo è consolidare i margini competitivi e generare profitto.
Gli strumenti sono tutte quelle strategie che fanno dell'attenzione al Cliente il loro punto di partenza come la Lean, il Social Media Marketing, la Strategia Oceano Blu e lo Slingshot Framework.
Valorizzare il Cliente comporta un doppio vantaggio: maggiore soddisfazione del Cliente, più forte legame di fiducia con l'impresa.
Il valore dell'innovazione è il suo significato. L'innovazione è significativa quando qualità e profitto diventano la conseguenza naturale di un approccio e di una mentalità vincente, non quando vengono considerati obiettivi fine a se stessi. In quest’ottica l’innovazione significativa è l’approccio strategico che agevola il processo di rinnovamento culturale dell’azienda.
Innovazione significativa significa business significativo: le basi che creano profitto durevole. Il mio approccio sviluppa strategie come Lean Six Sigma, Web Marketing, Gestione dei Contenuti estremamente focalizzate sui clienti e sulla loro esperienza (User eXperience).
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
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2. Digital Asset Management:
from silos to Cloud Computing
the profitable way to improve
customer experience
This e-book is published under a
Creative Commons Attribution-NonCommercial-ShareAlike license.
Author Luca Leonardini, March 2013
This publication is a prime about the DAM System implementation concepts and it has an informational purpose. Under no circumstances the
content - text and illustrations - can be reproduced for commercial purpose without the authorization of the author.
3. 3www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
Table of Content
Introduction: The concept of asset 4
A problem of quantity 4
The silos effect 6
The problem of dispersion 7
Components of the content management strategy 8
Conclusion 10
4. 4www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
Introduction: The concept of asset
When talking about Digital Asset Management, the word asset obviously refers to the digital
content or files managed by the DAM solution. But this term originates from the financial and
economic sector: the Dictionary of Economics & Business defines asset as “any type of property
or possession, tangible or intangible, that has a monetary value or bears income.” In fact, all
files routinely created, managed, distributed, and shared by a company have a precise economic
value as a function of the time, human resources, and techniques used in their creation. The
concept of economic value implied in the term asset should encourage entrepreneurs not to
underestimate the hidden costs of non-quality triggered by the lack of a proper content mana-
gement strategy.
A problem of quantity
We often think of newspaper and magazine
publishers as the companies that produce and
distribute the greatest number of pages. This
is unsurprising, as we are used to associa-
ting the idea of printed content with its most
visible and tangible form: the magazines and
newspapers we see stacked in newsstands.
These products are strictly monolingual and,
with the exception of some regional editions
or special inserts, usually consist of a single
main issue. Have you ever wondered how
many pages are created every year by a pu-
blisher and distributer of newspapers and
magazines? Well, a medium-sized group that
publishes perhaps 20 daily newspapers and
40 periodicals prints nearly 1 million pages: a
newspaper of 64 pages and 360 issues prints
about 23,000 pages per year - multiplied by
twenty newspapers, we get 460,000 pages. A
magazine of 192 pages and 50 issues prints
about 10,000 pages per year - multiplied by
40 magazines, we get 400,000 pages. This very
simple count brings us to 860,000 pages.
The numbers in the service or production
sectors are no less than in publishing, prima-
rily because their customers are not restricted
to the national level (and therefore to a sin-
5. 5www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
gle language), but extend to all international
markets with an unknown number of linguistic
variants. Let’s consider the example of an
automobile user manual of about 300 pages,
produced in 35 languages: we already have
10,000 pages for just one car model and one
type of manual. If we keep in mind that this
same model line also has marketing catalogs,
texts for sales training and technical training,
contracts, legal, technical documentation, etc.
(!), we end up with around 100,000 pages of
content for just one car. Multiply that by at
least twenty models, and we can see that the
number of pages produced and distributed by
one industry is no less than what some publi-
shers produce. Take the examples of a shoe
manufacturer, a car manufacturer, an insu-
rance company, or a banking group: to ensure
an active presence globally, these companies
must produce and manage all their communi-
cative content in 15 to 35 languages, including
at least one or two revision cycles during the
year for each set of content. Add video and
pictures of the same product, with specific va-
riations according to the market, and it’s easy
to understand how a DAM solution and con-
tent management strategy are vital elements
for global communication in such contexts.
So far, we’ve used the page as the unit of
measure, but now let’s take a look at neutral
content—text and images published in various
forms. This is an important differentiation, for
two reasons: first, the number of neutral as-
sets managed in a DAM is significantly higher
than the number of pages. With an average of
three articles per page (excluding advertising),
a single newspaper creates and maintains
69,000 articles annually (not to mention that
each item is made up of at least 3 or 4 ele-
ments—image, text, title, and caption).
The second reason relates to the explosion
of technology that has powered and conti-
nues to support the spread of new devices,
from tablets to e-readers, that has radically
transformed the concept of “page,” making
it a logical entity that is much more flexible,
dynamic, and profound than the way we used
to understand it. Today the page is a flexible
concept that dynamically adapts to any devi-
ce, every channel, many digital formats, and
most importantly - through connections or
embedded material - contains information in
quantities that were unthinkable until recently.
All this translates into a significant enrichment
of the end user experience.
6. 6www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
The silos effect
The examples and data presented above are intended to encourage reflection, not so much on
the numbers as much as on the scalability of the models and their reproducibility in the vast
majority of companies. Keep in mind that any manufacturing or service company active on in-
ternational markets today produces 8 to 10 language variants of all its documentation: you can
imagine how important it is to implement a DAM solution to effectively manage and distribute
such a variety of content in real time.
Let’s move on from content to the company
areas where content is created: sales, com-
munication, R&D, human resources, support,
services, legal, finance, training, logistics, ma-
nagement, etc. Without a proper strategy, con-
tent production tends to be displaced within
each activity center, dispersed into different
functional areas with little or no interfunctio-
nal connection. Up until now, a “do it yourself”
ethic ruled, resulting in each area fending for
itself and its own needs and eventually isola-
ting itself from the others. This phenomenon
unintentionally created silos, which hampered
an overall view of the real need for efficiency
and effectiveness in communication proces-
ses. Many areas became increasingly involved
in similar projects, unnecessarily duplicating
time, effort, cost, and inefficiencies.
All of this continues on due to force of ha-
bit – because it’s always been done this way,
and no one raises the issue of effectiveness
of communication processes from the larger
operational perspective of the entire organiza-
tion and not just a part of it. It follows that the
ICT infrastructure becomes an anomaly, a hub
that supports organizational functioning by
providing separate services and assistance to
different disconnected areas, instead of acting
as a connective tissue for the entire organiza-
tion, connecting each of its parts in a transver-
sal and cross-functional way.
7. 7www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
The problem of dispersion
The effects of this approach on day-to-day corporate reality can be encapsulated into a single
concept: dispersion. Efforts, resources, cost—everything is dispersed among the different areas
of the company, with countless copies of the same content (texts, logos, images, illustrations,
graphics, descriptions, etc.) sitting on different company servers, all rigidly separated.
Unstructured, or dispersed, content is a symp-
tom of a lack of collaborative work structures.
In fact, dispersion and lack of collaboration
are two sides of the same coin, with the fol-
lowing negative consequences for the com-
pany:
1. maintaining a greater number of servers
than necessary, resulting in inefficient
storage of files, which means unnecessary
costs for the purchase and maintenance
of hardware and software and for physical
space, resources, and expertise.
2. maintaining a non-collaborative work
structure throughout the company creates
a high-stress component, affecting the final
quality of work, profits, quality of environ-
ment, turnover, and group and individual
performance.
3. maintaining an unnecessary intermediate
level of communication between content
and multiple output channels, increasing
time-to-market and investment in techno-
logies used to process and convert content
into formats appropriate to the various
target channels.
8. 8www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
Components of the content management strategy
The content management strategy consists of project components and infrastructure, which
we will discuss below. First, however, we should identify the main tools for conveying company
communication through multiple channels, methods, devices, media, and formats:
websites
micro-sites
social media
videos and slideshows
apps
e-newsletters
printed commercial products
(brochures, catalogs, advertising, POS)
printed communication
(magazines, newsletters, internal newspapers)
business reports (legal, financial)
The key to a successful communication stra-
tegy is the availability and accessibility of
content through each of these tools: the com-
munication must reach customers anywhere,
anytime, and on any device. Customers should
be free to “consume” content - constantly
updated, translated, adapted, and distribu-
ted in the most appropriate format - on their
favorite tool. The degree of complexity in
communication created by the development
and dissemination of technologies for new de-
vices suggests the need for further reflection
on each of these tools: the creation, mana-
gement, translation, publication, and mul-
ti-channel real-time distribution of all content
implies the upstream presence of effective
management of the production and communi-
cation processes. In other words, none of this
is possible without a DAM solution.
We know that one of the main componen-
ts of a content management strategy is the
structuring and sharing of collected content,
organized and classified into a single DAM
for the entire company. The DAM solution is
the great container of digital content, with
attached modules (preferably native and not
third party) for expansion and enhancement of
its functionalities. It works on media-neutral
content - the most effective way to eliminate
unnecessary intermediate level processes for
transformation and conversion into various
output formats, as shown above. This approa-
ch also offers maximum flexibility in the “con-
sumption” of content, which can be updated
and modified anytime, anywhere, and from
any device (tablet, smartphone, e-reader, and
laptop) with maximum security.
9. 9www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
So the structuring of content corresponds to
the design component of the content manage-
ment strategy: the implementation of the ne-
cessary process of change management. There
is also an infrastructure component, which
involves aspects of the existent technology
infrastructure into which the DAM solution will
be integrated. It wasn’t that long ago that a
DAM required investment in a very diverse set
of components: hardware, software (including
third-party licenses), installation and imple-
mentation, software and hardware upgrades,
security, site maintenance, staff skills, and
project development. It’s easy to see that un-
der these conditions, and without a common
vision for the improvement of communication
processes, the whole thing would often sink
under the enormous expenditure of time and
resources required from the entire company.
But with today’s cloud computing technology,
the company is no longer required to bring
10. 10www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
home an unspecified number of servers, with all that that entails. This is a revolution that over-
turns and radically changes the prospects for investment in a DAM solution. Cloud computing
simplifies company life by freeing it from IT management, ensuring data security and imme-
diacy of service continuity: the virtualization of IT infrastructure and applications also allows the
company to take advantage of constantly updated services on the “pay per use” model, opti-
mizing cost and performance. In essence, the company eliminates the tying up of initial invest-
ment capital and operating costs, controlling new operating costs with greater transparency by
avoiding problems related to infrastructure, maintenance, and skills.
The primary benefit for a company that uses a DAM solution on cloud computing is the flexibi-
lity that speeds up implementation of projects and makes them more easily scalable to actual
customer demand.
Conclusion
Digital Asset Management is the premier tool for sharing digital content, improving the level of
cooperation between departments or units and bringing benefits such as:
- reduction of maintenance costs
- decrease in technology investments
- optimization of all resources
- reduction of management costs
- increase in the quality of data utilized
- better quality of work and work environment
- greater ease of information access, use, and sharing
- better communication quality
- decrease in time-to-market.
We must also add that a DAM solution on the cloud gives the company a great tool for rapid
and increasingly flexible adaptation to the changing demands of the market—an extremely
important competitive advantage for business.
11. 11www.lucaleonardini.com
Digital Asset Management: from silos to cloud computing, the profitable way for improving your customer experience
The ever-increasing number of assets to be managed, the multiplicity of platforms, the diversity
of devices used, and the advent of cloud computing clearly show the most secure and effective
way to implement a DAM solution: develop a project as part of a strategic change management
plan aimed at improving communication effectiveness, and thus constantly improve the custo-
mer’s content viewing experience.
THINK BEFORE YOU PRINT.