Uneak White's Personal Brand Exploration Presentation
Strategic management on capabilities
1. AN ASSIGNMENT ON
Example of Companies' Capabilities in Bangladesh
Strategic Management
MGT-4202
SUBMITTED TO
Dr. Liza Khanam
Associate Professor
DEPARTMENT OF MANAGEMENT STUDIES
JAGANNATH UNIVERSITY
SUBMITTED BY
Farhan Shehab
ID: B160202054
BBA 4th
year 2nd
semester
SECTION: A
DEPARTMENT OF MANAGEMENT STUDIES
JAGANNATH UNIVERSITY
SUBMISSION DATE: 24/11/2020
2. Example of Companies' Capabilities in Bangladesh
Companies Functional
Areas
Capabilities Reasons
Rokomari.com Management
Information
System
Effectively using technology in inventory and data
management.
IT facilitated office.
Internal app for communication
and management purposes called
"Poribar."
Inventory control through sensors
and QR scanners.
(Growth)
Marketing
Effective customer service.
Innovative merchandising/ products.
The push marketing team, for
email marketing.
Successfully launched its eBook
platform Muthoboi and started an
exciting expansion plan called 'Boi
Toi.'
BKash Marketing Innovative features and services.
Offer and promotional strategies
E-wallet services, bill payment
services, App service.
Agreement with most of the
outlets.
Distribution BKash agents are working in every district and village. Running a network of more than
180,000 agents throughout urban
and rural areas
Management Working with international firms like Ali pay and
Ripple.
Experienced management with enough data.
Unilever
Bangladesh
Manufacturing Diversified products Making and selling around 400
brands in more than 190 countries
Marketing Huge expenditure in Advertising
Promotional campaigns and sponsorships
Specialized department for Customer Development.
The second-largest advertiser in
the world, based on media spend.
Human Resource
Management
Recruiting talented candidates and
Empowering employees through training.
In 44 countries, they are the 'Most
desired employer.'
Pathao Manufacturing/
Service
Innovative services and products Ride-sharing, Courier service, e-
Commerce delivery, Food
delivery, Pathao Health
Marketing Digital marketing through digital platforms
Providing all the services in a single 'Super App.'
3. Walton Marketing Brand positioning
Offers and
Walton received the best brand
award for the sixth time from
'Super Brand.'
'Made in Bangladesh' Campaign
Manufacturing Massive production capacity The capacity of yearly
production is 10 million units
Walton has a workforce of more
than 20000+ in total 22
production bases under 680+
acres of factory area.
ACI LTD Human Resource
Management
Attractive jobs to lure talented employees
Distribution Country-wide distribution centers
Automated distribution centers
Distribution maintains trained
delivery persons over 500 and a
large fleet of over 150 vehicles.
Manufacturing Diverse business units of production ACI marketed around 5000
products in 10 Countries across 3
Continents
The company has diversified into
four central Strategic Business
Units.
R & D Fantastic research capacity for Agricultural
Extension and pharmaceuticals.