AVS is a marketing and communications agency based in India. It provides a range of services including advertising, branding, events, digital marketing, and printing. The company has a team of 18 staff and works with clients across various industries. It considers its industry knowledge, innovative solutions, and growing network as strengths, but recognizes limitations from its small size and limited resources. Opportunities for growth include expanding into new sectors like healthcare and education and developing an international presence through strategic partnerships. Threats include increased competition and potential economic downturns.

2. The Brand
Our Vision
 Your MARCOM Partner serving with a new approach.
 To Create Experiences that activate Brands, Businesses & Customers.
AVS is a MARCOM Company serving the needs in Marketing & Communications. We render
professional services in the field of Advertising, Brand Management, Conferences, Creative
Campaigns, Destination Management, Digital Marketing, Event Conceptualization &
Management, Exhibition Setups, Gifting Ideas, Printing Solutions and others.
Our clientele includes Corporates, Starts-Ups, NGO’s, Fashion & Lifestyle, with others.
AVS supports entrepreneurships.
www.avs.co.in

3. Strength & Network
With a strength of our team members across New Delhi, Mumbai, Bengaluru, Kolkata,
Hyderabad & Chennai, and associate tie ups in all major cities, we cater to the needs of
our clients across the globe.
The quality of our network is based on the strength of our presence and depth across all
communication disciplines, our culture of collaboration and our people.
www.avs.co.in

4. Our Capabilities
www.avs.co.in
Advertising Application Software Artist Management
Brand Management Business Consultancy
Cause Related Marketing Conferences Corporate Identity
Creative Design Direct Marketing Digital Marketing
Digital Production Destination Management
Event Conceptualization & Management Exhibitions Setups
Film Production Gifting Ideas Internal/Employee Communication
Internet Marketing Loyalty Marketing Media Relations
Mobile Marketing Online Campaigns Portfolios & Profiling
Printing Solutions Promotional Marketing Public Relations
Retail Designs Relationships Marketing Shoppers Marketing
Sales Acceleration Social Media & Marketing Sales Promotions
Strategic Planning Trade Marketing
Viral Marketing Web Design & Development
Wedding Management

5. Why Us?
www.avs.co.in
 A MARCOM Company, everything in Marketing & Communications are served here.
 Over 5 years of experience in the Industry and already served sectors are – IT, ITES,
Automobile, Telecom, Fashion & Lifestyle, Education, Healthcare, Government.
 Field & Technical Experts – a team of 18, with Out of the Box Thinking &
Conceptualization capabilities.
 Strategic Planning & Flawless Executions
 Quick TAT – Turn Around Time - Timely delivery, cost control and quality commitment.
We strive to provide our client the best value for money through optimum cost & quality
balance. The trust and enduring good relations with our clients is reflected in the repeat
businesses.

6. Our Clients
www.avs.co.in

7. KEY ACCOUNTS
A few Key Clients
& Our Association with them

8. Our Key Clients
www.avs.co.in
Video/Voice
Conferencing
Creative
Design
Events
& Exhibitions
Online & Offline
Campaigns
2010
IT/ITES
Distributor
Events
& Exhibitions
Creative Design
Offsite
Corporate Gifting
2011
Healthcare
Publication &
Media
Creative Design
Print Production
Offsite
Corporate Gifting
2013
IT
& Technology
Events
& Exhibitions
Online & Offline
Campaigns
Creative Design
2014
Fashion
& Lifestyle
Events
BTL Activations
Gifting
Sales
2014
Technology
& Media
Events
& Exhibitions
Creative Design
2015
Brand
Category
AVS Relationship
Serving Since

9. Key Account | Polycom
www.avs.co.in
Serving Polycom since 2010 as Empanelled Vendor
Jobs done so far
 Campaigns
 Makes Business Sense
 Voice
 Events
 Merge & Emerge Partners Meet
 Collaborative Government, Patna
 Press Meet with IIIT, Hyderabad
 Support for CIO Summit, Srilanka
 Makes Business Sense – SMB Customer Meet
 Support for T2O Partners Meet, Srilanka
 Exhibitions
 Various CXO Summits – Delhi, Mumbai, Hyderabad, Pune, Bangalore
 Interop 2012, Mumbai
 Inflexion 2013, Delhi
 CRN Leadershio, Goa
 Creative Design & Print Productions
 Internal Communications
 Various Emailer/Poster/Brochure wrt to the requirements
 Online Banners for Linkedin and other media
 Various Other design support

10. Key Account | Polycom
www.avs.co.in
Makes Business Sense
Nature: Event
Target Audience: SMB
Online
 Banners
 Microsite
 Mailers
Offline:
 Events at 6 cities
Merge & Emerge
Nature: Event
Target Audience: T2 Partners
 Events at 7 cities in India
 Co Partnered by Beetel
Teletech Ltd
 70-80
partners
attended
 Brand
Presence
 Lead
Generation
via Online
and Offline
Medium
 100 partners
attended
 Brand
Presence
 Lead
Generation

11. Key Account | Polycom
www.avs.co.in
SMB Customers Event
Nature: Campaign
Target Audience: SMB
Offline:
 Events at 3 cities
 Product Showcase
 New SMB Customers
Collaborative Government
Nature: Event
Target Audience: Govt
 Event held in Patna in
association with AGC
Networks and BELTRON
 Introducing Video
Conferencing in Bihar on
Panchyati Level
 Out of 150
Customers
attended,
65% were
new
customers
 Lead
Generation
 45
government
official
attended
 BELTRON
showed
interest with
the solutions

12. Key Account | Polycom
www.avs.co.in
Interop 2012
Nature: Exhibit
Target Audience: IT
Location: Mumbai
Offline:
 3 days exhibition
 Live Product Showcase and
demonstrations
Inflexion 2013
Nature: Exhibit
Target Audience: IT
Location: Delhi
Offline:
 2 days exhibition
 Live Product Showcase and
demonstrations
 300
Customers
attended,
 Lead
Generation
 100
Customers
attended,
 Lead
Generation

13. Key Account | Polycom
www.avs.co.in
Interop 2013
Nature: Exhibit
Target Audience: IT
Location: Sri Lanka
Offline:
 2 days exhibition
 Live Product Showcase and
demonstrations
CIO Summit
Nature: Exhibit
Target Audience: CXO
Location: Pune
Offline:
 2 days exhibition
 Live Product Showcase and
demonstrations
 100
Customers
attended,
 Lead
Generation
 100
Customers
attended,
 Lead
Generation

14. Key Account | Redington
www.avs.co.in
Serving Redington since 2011 as Empanelled Vendor (Networking & Product SBU)
Jobs done so far
 Events
 IBM Partner & Customer Meets
 Lets Grow Together for Cisco
 HP Partner Meet
 Offsite
 Network Retreat 2014, Pondicherry
 Network Retreat 2015, Singapore & Batam
 Creative Design & Print Productions
 Internal Communications
 Various Brochure, Adverts, Banners with others for their key partner brands
APC, Brocade, Jabra, Lifesize, Polycom, AVAYA, EMC & RSA
 Corporate Giftings
 Managed various gifting pertaining to budgets and needs.

15. Key Account | Redington
www.avs.co.in
Smart Services Meet 2014
Nature: Event
Target Audience: Partners
Online
 Invites
 Microsite
Offline:
 Events at 8 cities
IBM Partner Meet 2013
Nature: Event
Target Audience: T2/ T3 Partners
 Small Training Sessions for
Partners
 Held at 27 cities
 Apprx 100
attendees
 Pune had
175+
attendees
 Lead
Generation
 50 partners
attended
 Lead
Generation

16. Key Account | Redington
www.avs.co.in
Network Retreat 2013
Nature: Offsite
Target Audience: Employees
 1 night trip was organised
to Pondicherry
 Gala Night: Retro Party
Network Retreat 2014
Nature: Offsite
Location: Singapore & Batam
Target Audience: Employees
 3 night trip
 Gala Night: Hawaiin Party
 35 people
 Employee
Engagements &
Interactions
 40 people
 Employee
Engagements
&
Interactions

17. Key Account | Redington
www.avs.co.in
Collaborate 2 Win
Nature: Event
Target Audience: Partners
 Held at Delhi, Mumbai &
Bangalore
 Co Hosted by AVAYA
 35 people
 Employee
Engagements &
Interactions
HP Partner Meet 2013
Nature: Event
Target Audience: T1 Partners
 Small Training Sessions for
Partners
 Held at 3 cities
 50 partners
attended
 Lead
Generation

18. Key Account | BMJ
www.avs.co.in
Serving BMJ since 2013 as Empanelled Vendor
Jobs done so far
 Online Campaigns
 The BMJ – Official Journal
 GUT – Product Specific Journal
 Events/BTL Activation
 BTL for Delhi Medical Association, Poster Placement
 Offsite
 Strategy Meet 2013 – Go for the Kill, Jim Corbett
 Strategy Meet 2014 – Be the Best, Mussorie
 Creative Design & Print Productions
 Brochures, Emailers, CaseReports, Direct Mailer and others
 Corporate Giftings
 Managed various gifting pertaining to budgets and needs.

19. Key Account | BMJ
www.avs.co.in
Go for the Kill 2013
Nature: Offsite
Location: Jim Corbett
Target Audience: Employees
 3 days Conference
 Excursions
 Team Building
 Gala Night: Retro Party
Be the Best 2014
Nature: Offsite
Location: Mussorie
Target Audience: Employees
 3 days Conference
 Excursions
 Team Building
 Gala Night: Fiesta
 15 people
 Employee
Engagements &
Interactions
 20 people
 Employee
Engagements &
Interactions

20. Key Account | Cisco
www.avs.co.in
Serving Cisco System since 2013 as Empanelled Vendor
Jobs done so far
 Campaigns
 Be Fearless – Internal Communication on Womens day 2014
 Lead Generation - Services Connection Rewards
 Mailer Support wrt to Pharma Sector
 Events
 GHC 2013 - Support
 GHC 2014 - Support
 DoIT Customer Meet, Kathmandu
 Partner Enablement Meet
 Creative Design & Print Productions
 Various Emailer wrt to the requirements
 Internal Communication
 Corporate Giftings
 Managed various gifting pertaining to budgets and needs.

21. Key Account | Cisco
www.avs.co.in
DoIT Customer Meet
Nature: Govt Meet
Location: Kathmandu, Nepal
Target Audience: Govt
Offline:
 Smart City Sessions on how
to enable Nepal on
Digitization
 Building Nepal as Smart
City
Lead Gen Activity - APJC
Nature: Lead Gen
Location: India
Target Audience: Partners
Activity: Cisco Rewards
Duration – 1 year
Online
 Mailers – Various
Offline
 Telecalling
 Reporting & Analysis
 65 customer, ie
Govt
employees
attended it.
 10 dept showed
interest.
 On Going, 6
months done

22. Key Account | Jabong
www.avs.co.in
Serving Jabong since 2014 as Empanelled Vendor
We also have an official contract for their Offline Sales
Jobs done so far
 Events
 IOFW 2013 – Media Event and Support for Main Event
 JOFW 2014 - Support
 Gear Up Buddy 2013 - with Chitrangda for Puma
 HSKD 2014 – Press Meet
 Exhibitions/BTL Activations
 Sunburn 2014
 Mumbai Marathon 2014
 Delhi Marathon 2014
 Nike Day of Play with Baichang Bhutia
 Be a Hero 2014, School Activation Program
 Stall at JOFW for Dorothy Perkins
 Bloggers Meet for Swarovski

23. Key Account | Jabong
www.avs.co.in
IOFW 2014 - Press Meet
Nature: Media
Location: Delhi
Target Audience: Media
Offline:
 Introduction of first ever
Online Fashion Week in
India
 Yami Gautam as Brand
Ambassador
Gear Up Buddy
Nature: BTL Activation
Location: Delhi
Target Audience: Media
Offline:
 Cost Hosted by Puma
 Show case collection on Puma
Sports and tie up with Jabong
as their online partner
 50 Media Turn
around
 Give Aways and
Media Kits
 AVS signed the
contract for
offline sales
 Lot of
interaction and
 Engagements
at the kiosk
were highly
look upon

24. Key Account | Jabong
www.avs.co.in
HSKD - Media
Nature: Media
Location: Delhi
Target Audience: Media
Offline:
 Jabong as Style Partner for
the movies
 Collection Showcased a
Fashion Flash Mob
 Alia & Varun both joined at
this collection showcase
Sunburn 2014
Nature: BT: Activation
Location: Various Phases
Target Audience: EDM Fans
Offline:
 Jabong as Retails Partner
 Connect with Youth, and
promote Sunburn Merchandise
 Was divided in 5 phases to the
main event.
 Held at many cties
 Various actviities were done
 50 Media Turn
around
 Give Aways and
Media Kits
 50 Media Turn
around
 Give Aways and
Media Kits

25. Key Account | Jabong
www.avs.co.in
Airtel Dehi Marathon 2014
Nature: BT: Activation
Location: Delhi
Target Audience: Runners
Offline:
 Jabong as Retail Partner
 Promote running
merchandise
 Various activities were
done
SC Mumbai Marathon 2015
Nature: BT: Activation
Location: Mumbai
Target Audience: Runners
Offline:
 Jabong as Retail Partner
 Promote running merchandise
 Various activities were done
 BIB Collection:
300 cust per
day.
 Cheer Zone –
25000+ runner
 BIB Collection:
100 cust per
day.
 Cheer Zone –
35000+ runner

26. Key Account | Security Watch India
www.avs.co.in
Serving SWI since 2015
Jobs done so far
 Events
 Smart Connected Cities 2015, New Delhi
 BFSI Conclave 2015, Mumbai

27. Key Account | Security Watch India
www.avs.co.in
Smart Connected Cities 2014
Nature: Event
Target Audience: Delegates
Location: Delhi
Online
 Invites
Offline:
 2 days event
 Divided in 2 setups, and
both running sessions
simultaneously.
BFSI Conclave 2015
Nature: Event
Target Audience: Delegates
Location: Mumbai
Online
 Invites
 Twitter Feed and wall
Offline:
 1 full day event
 Divided in 2 zones, Event and
Exhibition Area
 Total 12 stall layout and basic.
 6 stall fabricated by AVS.
 Apprx 150
attendees
were at each
session.
 Lead
Generation
for Sponsors
 Apprx 250
attendees
were at each
session.
 Lead
Generation
for Sponsors

28. SWOT ANALYSIS
AVS vs Industry

29. AVS SWOT Analysis
S W O TStrength Weakness Opportunity Threat
 Industry Knowledge
 Innovative Solutions
 Services Offerings
 Adaptive
 Low Rates
 Strong Team
 Growing
 Robust Network in
India
 Small Agency
 Only 5 years in the
industry
 No Political
Connections
 Limited Resources
 Development
 Capturing New
Markets, such as
Healthcare &
Education
 International Presence
 Strategic Partnerships
 Competitors
 Price Wars
 Economy
 Fallings Sales
 Decreasing Profits
www.avs.co.in

30. THANK YOU
Please provide us
with your Feedback
Phone: +91 93111 11197
Email: ajay@avs.co.in
This is a property of Ajay Vadhvani Solutions and any un-authorised sharing/any modification/alterations/ changes made there to is expressly prohibited. In the event
any sharing come to knowledge of Ajay Vadhvani Solutions, we shall be constrained to instigate appropriate proceedings in laws against the violators. Also note, some
of the images used here are for representation purpose only