2. Small businesses are privately
owned corporations, partnerships, or sole
proprietorships that have fewer employees and less annual
revenue than a regular-sized business or corporation.
It includes service or retail operations such as convenience
stores, small grocery stores, bakeries, hairdressers or trades
people (e.g. carpenters, electrician), restaurants,
guesthouses, photo studios, very small scale manufacturing
and internet related businesses.
3. Technology is the sum of techniques, skills,
methods and processes used in the production of
goods and services or in the accomplishment of
objectives.
It is the expertise, equipment and procedures used
by small business enterprises to convert input into
output.
4.
5. Communication: Technology enables every small business to
communicate through emails, mobile phones, fax and apps like
Zoom, Google meet etc.
Finance: Automated computerized accounting systems helps in
easy recording of journals and bookkeeping.
Marketing: Technology changes way of marketing-: Email
marketing, Online marketing, Mobile market, Social media
Marketing.
Manufacturing: Manufacturing tools permit engineers to control
machinery using computers thus leading to reduced costs.
Transport: Technology simplifies the procurement of
materials and the delivery of materials to the factory. It
manages inventory and automatically reordering
6. Government has introduced various online platforms, special
banks, organizations to help small business at every level like
SIDBI which assists in providing funds and online platform
https://msme.gov.in/.
FINANCIAL ASSISTANCE
Technology development and modernization fund scheme: It
encourages small sector units to use modern techniques in
production so direct help is given in loan or equity participation.
TUFS for textile and jute : It works with a aim of Make in India and
Zero defect and zero effect. It provide 5% reimbursement of interest.
Tannery modernization scheme: Here SIDBI provides capital subsidy
to upgrade technology of up to 30%
MUDRA loan scheme, CGTMSE
National Small Industries corporation subsidy
7. SUPPORT SERVICES
Design clinic for design expertise: This scheme is for
increasing competitiveness of MSMEs through the adoption of
design and its learnings. The government even provides
funding support and special training.
Lean manufacturing competitiveness for MSMEs:The objective
of this scheme is to enhance the manufacturing
competitiveness of MSMEs through the application of various
Lean Manufacturing (LM) techniques.
National manufacturing competitiveness programme :This
scheme aims at facilitating technology upgradation by
providing 15 percent upfront capital subsidy to MSEs,
including tiny, khadi, village, and coir industrial units.
Technology upgradation and Quality certification: It’s a
programme started to improve the small sector by providing
them necessary skills and certification with implementation of
zero defect and zero effect with minimum wastage.
There are other services too like UPTECH, Technology bureau
for small enterprises, STUP, Capital subsidy scheme etc.
8. INDIA is in the middle of a digital revolution. In this era of
digitalization what is holding SMBs from digital
transformation?
With so many small businesses not fully embracing the digital
age, the reasons might be barriers such as inadequate
broadband, a lack of technical skills, or huge financial barriers
to investing in technology. However, the issues is actually
much simpler: Many small businesses need to be made aware
of the benefits of the internet and other digital tools.
9. HOW GOOGLE IS ACTING AS A INFLUENCER ?
Google is also looking to target niches within the SMB market
to push for inclusive growth
Over 26 Mn Indian SMBs have built their web presence using
these apps and products such as Google My Business, Search
and Maps — more than 1 Mn business users have created
Website with Google My Business. Google launched Digital
Unlocked programme to train SMBs and PRIMER.
https://grow.google/intl/en_in/smb-make-small-strong/
GOOGLE ADS, GOOGLE SHOPPING, GOOGLE OPTIMIZE,
10. PIPA BELLA- says it has seen a tremendous growth after
becoming digitally active.
BHARATH ARTS AND CRAFTS and Krishne Tassels are real
examples of their journey towards digital technology.
AMAZON: Its helping various SMBs to reach more customers by
allowing them to sell their products on its own platform . It is
also providing. Its LOCAL SHOPS PROGRAMME helps SMBs to
excel. https://services.amazon.in/landing/amazon-
business.html
FACEBOOK & WHATSAPP- Both are helping locals to reach and
sell world wide. https://engb.facebook.com/business/small-
business/grants
11. The company initially started with one office in HSR and a fitness
centre in the same area (HSR). Today it operates more than 100
centers Bangalore and expanded to other cities (Gurugram,
Hyderabad to name a few).
It started with Cure.Fit (a great answer to the monotonous gym),
then moved to Mind Fit (a mental well-being-cum-yoga centre),
Eat.Fit (food segment operating in the healthy category), Care Fit
(diagnostic cum medical unit).
They have simplified the process through the integration of
technology and human connection.
For example: Once a person decides to join Cult.Fit, he/she
needs to simply go to play store and download the app, buy the
desired pack and book the slot/ class – all through a mobile
device. Even at the centre, a centre manager will be there to
make the transition smooth by guiding all necessary steps.
12. CULT has used technology to make fitness possible
from home. Its online presence has helped it break
remote barriers and reach across borders.
Its special features like energy level, a live online
class, a market on the app have made it into a
different concept.
13. OVEN FRESH is a food business set up in Chennai initially
but now has expanded itself to whole country.
When the owner saw the demand shifting to phone and
internet ordering, he did not want to lose out on the scalable
online opportunity thus using technology started an online
platform for chef-made food items in Bengaluru that he
called Eatfresh.
With Eatfresh, consumers get to choose food items based on
the chefs they like and they can even get personally
connected to them.
14. Eatfresh has a daily changing menu of chef-made
meals, salads, desserts, and beverages. The chefs
operate from Eatfresh owned commercial kitchens
and the team controls the supply chain from
procurement to last-mile delivery.
Even Oven Fresh’s online presence allows it to
increase it sales by providing the option of
ordering to its nearest location itself on phone.
15. Rivigo, a trucking business company headquartered in
Gurugram. transformed how trucking and delivery can be
done in India, adapting both digital systems and the physical
construction of its trucks to improve efficiency and quality of
life for its “pilots.”
The company covers trucks and trailers with an array of
intelligent sensors that constantly interact with a real-time,
responsive logistics network. For example, “smart” tires alert
drivers to problems with tire pressure, vertical load, and
temperature.
The company tracks 200 data points, which serves as
performance measures for drivers. It slashed 50 to 70 % of
turnaround time and significantly cut costs for clients in the
e-commerce, pharmaceutical, automotive, cold chain and
FMCG sectors.
16. To support the small sector during COVID crisis, the govt. has
introduced the following platforms to help business.
The ‘VOCAL FOR LOCAL’ initiative will help promote local
businesses, especially the micro, small and medium
enterprises.
TRADE INDIA: B2B online marketplace TradeIndia is strengthening the
‘Vocal for Local’ agenda by providing a reliable platform to local
buyers and sellers for identifying trustworthy business partners
CROFARM & OTIPY: It revolutionises the supply chain of fresh produce
in India. works closely with women reseller partners to fulfill the
demand of end-consumers, and facilitates the contactless doorstep
delivery of fresh produce.
AGRIBAZAR: It has replicated the physical mandi (marketplace) to an e-
mandi aggregator model, through which once a farmer registers and
uploads his produce, buyers can give orders for the purchase.
