3. About Acquist
• Mumbai (India) headquartered Marketing Consultancy Provider
• Senior professionals with over four decades of combined experience in
direct marketing and mainly data focused targeting.
• 40+ member in house team with experience in running integrated
marketing programs for clients across verticals
• Presence in Delhi, Bengaluru and Kolkata
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4. Business Verticals Overview
Lead Generation
Delegate Acquisition
Inbound Response Desk
Email /SMS /Whatsapp Mktg
Direct Mailing
Data Cleaning & Maintenance
DB Buyout & Rental
Nomination Process for Awards
Data Collection & Profiling
Award Evaluation Process
Creatives & Design
Digital Campaign
Events & Activations
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Pre Sales Process Information Mgmt Marketing Process Outsourcing
5. Acquist Database
Acquist B2B Database divided as below:
• Large Companies typically above 500 cr or equivalent surrogates along with decision
makers with respect to Management, IT, Finance, Marketing and Operations mapped
• Over 8 lakhs + SMEs in India's top 10 cities. Lakhs more mapped in smaller cities
and SME hubs
• Specially database being built of categories like emerging businesses, start ups etc
Some other features
– Track on number and locations of offices in India for companies
– Line of Business specification (as detailed as possible)
– Importer/Exporter tagging
– Government Organisation Database
– MNC database. Tracking on newly entered MNCs in India
– Education/Universities Database
Note: Any database with specific criteria can also be created depending on client
requirements
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7. Acquist Database: HNI segment
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City
Ultra HNIs Mass Affluent
Retail Investors
(C)
Total
Dollar Millionaire
(A)
Profile
(B)
HNI Counts
Mumbai 31762 74051 100435 206248
Delhi NCR 22902 65627 98625 187154
Bangalore 14018 28960 47828 90806
Kolkata 8488 18820 26582 53890
Chennai 8429 21653 31290 61372
Hyderabad 5108 18506 26724 50338
Ahmedabad 3883 12710 19836 36429
Pune 3681 10840 16932 31453
Coimbatore 1600 4002 6474 12076
Ludhiana 1492 3970 6402 11864
Pan India 16918 135753 239784 256141
Class Individuals with Investible Surplus of
A Investible surplus = INR 5 Crs & above
B Investible surplus = INR 1-5 Crs
C & D Investible surplus = INR 10 lakhs – 1 Cr
8. Acquist Database
SME/Emerging Companies
Distribution city wise of emerging segment in top 8 cities.
Over 1.8 lakh companies between 50 cr – 500 cr which are profiled.
Raw Data of over 2.5 lakh companies in these cities.
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Mumbai
Delhi NCR
Chennai
Ahmedabad
Bangalore
Kolkata
Hyderabad
Pune
9. Acquist Database
Some Facts
SME/Emerging Companies
– Distribution city wise of emerging segment in top 8 cities
– SME assumed to be above 10 cr and below 500 cr approx
– Separate counts available for tagging such as Exporters/Importers/MNC etc
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Location No. of Business
Mumbai 250793
New Delhi 217480
Chennai 81749
Ahmedabad 79983
Bangalore 77483
Hyderabad 60530
Kolkata 53640
Pune 37927
Rest of India 301654
10. NRI Database
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Country Emails
UAE 1,28,979
US 3,10,066
Egypt 39,723
Philippines 27,383
UK 1,67,180
Singapore 34,485
Nigeria 22,357
Sri Lanka 12,282
Australia 1,02,270
Canada 1,21,564
Malaysia 31,144
Lebanon 1,141
Total 392,349
11. Pre Sales Vertical
The challenge today's marketers face range from the huge pressure on everyday
generation of fresh leads to capturing the attention span of the end customer in a
matter of 15 to 30 seconds to finally delivering a marketing campaign within a well
defined ROI matrix.
Acquist team helps in generating qualified, measurable, ROI focused leads. Services
include:
• Lead Generation through Outbound Calling
• Delegate Acquisition (for all sort of events/conferences)
• Inbound Response Desk
• SMS/ Email/Whatsapp Marketing
• Targeted Direct Mailing
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12. Information Management
Who my prospect is & how do I reach him
How do I get detailed Information about my prospect – in depth profiling e.g: current
solution used, future requirements etc
Once I have information how do I keep it updated?
Acquist with its team of experts helps in ensuring you have the latest and most indepth
information about your prospect
Services offered include:
• Data Cleaning & Maintenance (Includes Email id cleaning)
• Database Buyout & Rental
• Nomination Process for Awards
• Data Collection & deep Profiling
• Award Evaluation Process
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13. Marketing Process Outsourcing
Acquist works to deliver a complete marketing experience integrated with data
services:
1. Creatives & Design: Mailers, Emailers, Event Collateral etc
2. Digital Campaign: Website, SMM, SEO, Digital Banners etc
3. Events & Activations: Event Management
4. Customised Properties to associate with for client.
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15. Clients
Retainer Programs for
– Cushman & Wakefield (Commercial & Residential teams)
• Lead generation using mainly targeted electronic mailers
• Executed on HNI data which is an offshoot of the B2B database
• Lead Generation Program to fix appointments with below for corporate
• requirements:
– Admin Heads
– CEOs
– Onwers/Proprietors etc
– HDFC Realty (Residential)
• Lead Generation using electronic mailers & outbound calling
• Dedicated Desks to provide:
– Appointments for the Advisory team
– Appointments with HR Heads of large companies
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16. Clients
Lead Generation programs for:
I H S (target includes COO, Head of Planning, Head of Production etc)
• Lead Generation to fix meetings with SME sector for standard based
Product
• Lead Generation exercise to target decision makers from the Oil & Energy &
Defence sector
• For large companies & PSUs.
Sproxil ( Brand Managers/ Sales Head, Trade Marketing targeted).
• Heads of Branding, Trade Marketing, Sales targeted.
• Outbound calling based lead generation program
• Companies above 100 cr targeted
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17. Clients
Lead Generation program for –
– Goyal Properties (Residential)
• Lead Generation using electronic mailers, Direct Mailers & outbound calling
• Dedicated Desks to provide:
– Appointments for the Residential team
Lodha Group (Residential)
• Lead Generation using electronic mailers & outbound calling
• Target – 60 site visits in a day for property worth 2.5 Cr
• Dedicated Desks to provide:
– Appointments for the Residential team
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18. Digital India Summit
Client: BCCL Group (ET Now & Times Now)
Digital India Summit:
This was India’s First Information communication Technology Forum that aims to
transform India into a digitally empowered economy
Acquist Deliverables :
Diverse audience of over 250+ per track for each of the 9+ tracks spread across
2 days
Acquist delivered in a period of 3 weeks an audience of over 750 relevant unique
audience points spread across the 2 days
Contacts who were built, contacted & who attended the program include:
Top Ranking Government Officials
Senior profile individual from Corporate India
SMEs in the space
Entrepreneurs & Startups
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19. Clients
ET Now - Cisco Technology Awards :
This event was organized by ET Now to felicitate IT-ITES companies for achieving
success using the technology of CISCO with respect to “The Internet of Everything”
Acquist Deliverables :
– Gather nominations from across industries & organisation
• Over 100 nominations received from organisations including sizable
chunk from government sector (Police Department, Municipal
Corporations, various Ministries, Defence organisations etc)
• Nominations vetted for completeness
• Nomination Seeking Period: 4 weeks
– Generate an audience of top CIOs/CTOs for the Awards night
• An audience of 100 + top CIOs/CTOs/IT Decision Makers was got by
Acquist in under 2.5 weeks
20. Clients
ET NOW Financial Inclusion Dialogue in association with Amdocs:
This event was organized to bring together leaders from banking and financial
institutions, regulatory bodies, government, IT and Telecom sector in a bid to ideate and
pave the way forward for India’s financial inclusion agenda
Acquist Deliverables :
Approx 100 audience generated comprising of CxO and senior level individuals
from Medium to Large companies
Contacts who were built, contacted & who attended the program include:
Top Ranking Government Officials
Top CXO level people from across the industries
21. Clients
• ET Now & Dell presents “Building Future Ready Enterprises”.
This event was organised to know the power of making your business future ready with a
paradigm shift as technology is constantly changing business and business is therefore changing
Technology.
Acquist Deliverables :
Data built & selection of target group.
Approx 35 audience generated comprising of top CIO’s, CTO’s of the companies
in 2 weeks.
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22. Clients
Purvankara
An exclusive knowledge session on upcoming property projects for Non resident Indians
in Dubai
Acquist Deliverables :
Data building & selection of target group
Acquist was responsible for outbound calling to prospect in Dubai & inviting them
for the event
23. Clients
ONGC Videsh Limited
– Urja Sangam 2015: Shaping India's Energy Security: An energy conclave graced by the
Hon’ble Prime Minister Mr Narendra Modi
– Acquist was responsible for:
• Database Collation & Management
• Database Build
• Foreign party & Panelist Collation & Coordination
• Universities & Educational Institutes Information Build, Reach Out program &
Coordination
• Contacting all prospects in order to invite and confirm them for the event
– Contacts who were built, contacted & who attended the program include:
• Top Ranking Government Officials
• Top Universities (Faculty & Top Mgmt)
• Top Corporates (Energy & related sectors)
• Top PSUs
• Media, Economists, Think Tanks etc
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24. Clients
ET Now – ICICI NRI of the Year
This event was organized to felicitate Non resident Indians for their contribution
towards the growth of India & its economy.
Acquist Deliverables :
Acquist was responsible for selection of target audience and data building
processes.
200 audience generated comprising of CXOs, international operations heads and
senior level individuals from Large and medium sized companies.
Audience generation period of less than 9 days
25. Clients
Vodafone CxO Knowledge Session :
This event was organized by Vodafone to invite Top Corporate professional wherein
the chief guestspeaker was Chetan Bhagat
Acquist Deliverables :
Mumbai: Approx 200 audience generated comprising of CxO and senior level
individuals from Medium to Large companies in 2 weeks.
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26. Clients
Vodafone India (Enterprise Business)
Vodafone Ready for the Big League: 20000+ data point identification & Deep Profiling
program targeting SMEs between 50 cr-500 cr across country
This project was about identifying & recognizing SMEs which have grown as well as show
promise as being path breakers in their fields in the years to come.
Acquist Deliverables
o To identify persuade & select forms from SME’s between the size 50 cr – 500 cr in a
challenging deadline
o Over 20k+ forms collected from SMEs pan India
o Forms collected from December 2014 – February 2015.
o Forms were collected using Acquist database,
o tele agents, Feet on Street personnel and market
o information
o Acquist was also responsible for shortlisting the
o top 200 companies from the collected forms and
o then further shortlisting of the top 50.
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27. Clients
Philip Kotler Center for Advanced Marketing
Acquist performed an end to end job when it came to the Philip Kotler
Marketing Forum, Bengaluru 2014.
This included:
• Digital, Onground Marketing & PR
• Event Creatives & Production
• Event Set Up
• Travel Coordination & Management
• Audience Generation: Generating an audience of 350+ paid corporates (paying an
average of INR 20k per corporate) and 300+ students (paying an average of 2.5k
per student)
• Onground Coordination
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28. Digital Marketing Workshop
About the event: Focused 2 day paid workshops aiming to teach participants about
necessary skills needed with respect to all aspects of digital marketing
Methods taught are those which businesses can use to grow their business in an
economical & ROI centric way.
Conducted in: Mumbai, Pune, Delhi, Kolkata
Upcoming Events in May: Mumbai & Delhi
Profile of Attendees: Group of 35-40 SMEs & Entrepreneurs. Senior professionals of
companies who are moving away from traditional marketing and who want to learn
about digital marketing.
