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Summary since  Academic education till now… 2006 :Higher Secondary  School,CBSE, Commerce : 81.1% Since 2008 : Freelance in Marketing and Advertising  2009’ May : Amity School of Business, Marketing and Advertising ,CGPA:6.19/10 2008:4 weeks: Rediffusion DY&R  Trainee 2009 ‘May-Oct  : Media solutions( Advertising SME) 2009’Nov -Feb: JWT  2009’Feb -Now: Mediasolutions (Advertising SME) SINCE 2009’Dec : Mentor at www.thinketc.com Hobbies : Sports, writing, adventure ,poetry on www.deepalichanana.blogspot.com Passion : Advertising , marketing strategy ,creativity and curiosity  Ms.Deepali Chanana
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Projects academia  @ management general   preview
stress mgt
B plan: PISCICULTURE SCOPE ISSUES AND REFLECTIONS  SWOT ANALYSIS FACTORS AFFECTING PROJECT LOCATION FISH CULTURE--PLAYERS OF INDIA PRODUCTION  FEASIBILITY CAPITAL INVESTMENT APPROXIMATION &  ESTIMATED PROFITS STRATEGY FOR FUTURE on entreprenurship
THE INDUSTRY ISSUE (Reasons behind) There were total 1,47,000 workers of 22 unions included workers , technicians and artists who complained of the following issues -: THE RESOLUTION - OCTOBER 3 RD  , 2008 THE RESOLUTION - OCTOBER 3 RD  , 2008 human resource mgt
Sacked workers beat CEO to death in Greater Noida  50 Hurt, 10 Execs in ICU As 200-Strong Mob Runs Riot  human resource mgt
Production Operation Mgt Globalization evaluation World Advertising Research Center (WARC) ,  McDonald's has not only lasted the distance, it’s branching out  and is opening more outlets due to its effective marketing strategies.
Projects academia  @ advertising & marketing   preview @ College projection
 
[object Object],[object Object]
“ the 30 minute delivery time is the common template for domino’s globally. It was a company policy that  stuck to it in India as well, which was a big  Challenge”
THE POWER OF BRANDING
RETAIL INDUSTRY ETOP SAP SWOT
 
SAP Capability Factors  Nature Of Impact Competitive Strengths and Weakness Financial Capabilities  ,[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Capabilities  ,[object Object],[object Object],[object Object],[object Object],Operation Capabilities  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personnel Capabilities  ,[object Object],[object Object],[object Object],[object Object],[object Object],Information Management  ,[object Object],[object Object],[object Object],General Management Capabilities  ,[object Object],[object Object],[object Object]
SWOT MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
SAP Capability Factors  Nature Of Impact Competitive Strengths and Weakness Financial Capabilities  ,[object Object],[object Object],[object Object],[object Object],Marketing Capabilities  ,[object Object],[object Object],[object Object],[object Object],Operation Capabilities  ,[object Object],[object Object],[object Object],[object Object]
Personnel Capabilities  ,[object Object],[object Object],[object Object],[object Object],[object Object],Information Management  ,[object Object],[object Object],General Management Capabilities  ,[object Object],[object Object],[object Object],[object Object]
SWOT MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real life Marketing and Advertising experience
Internship Experience: REDIFFUSION DY & R (8 Weeks) Project :Copywriter trainee  & Advertisement overview  (May 14th to July 14th 2008) as a ,[object Object],[object Object],[object Object],[object Object]
Mediasolutions(May’09-OCT’09) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media Solutions 16, Hauz Khas Village New Delhi Phone No.: 011 - 46072744 / 55 E-mail:  [email_address]
Under the leadership of   Mr. Vishal Sharma ( Account executive) , Mr.Ankit Vohra (Account Director ), Mrs. Anumpama Wagh Koppar ( Senior Vice president)   Account planning department (5’Nov’09-5’Feb’10) Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Projects summary
[object Object],[object Object],[object Object]
Iodex :    ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sansui Pitch  : Communication strategy research on TV industry and competitors analysis .     ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research and representation for Indian National Congress and governmental reforms in USA for communication strategies. ,[object Object]
Housing & Apparel  : A new range of store in India ,where in  a primary research for the evaluation of these stores in different part of city in India was conducted for JWT MUMBAI Branches includes: Rajouri Garden,Raja Garden,Palam vihar,Gurgaon  Research included detailed marketing performance at present to determine future marketing and communication strategies for the client H & A.
Objective of Marketing plan   ,[object Object],[object Object],[object Object],[object Object],Marketing plans  Wise Institute  www.vimsnaukri.com www.universitywebsite.com www.shaadiwithhoneymoon.com Since JWT: Now MEDIASOLUTIONS
Complete Process: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Freelance experience “ The  meeting place  of Strong Ideas” Key functions:  Creative ,Market research & strategy.
Connection sources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Summary Deepali Chanana

  • 1. Summary since Academic education till now… 2006 :Higher Secondary School,CBSE, Commerce : 81.1% Since 2008 : Freelance in Marketing and Advertising 2009’ May : Amity School of Business, Marketing and Advertising ,CGPA:6.19/10 2008:4 weeks: Rediffusion DY&R Trainee 2009 ‘May-Oct : Media solutions( Advertising SME) 2009’Nov -Feb: JWT 2009’Feb -Now: Mediasolutions (Advertising SME) SINCE 2009’Dec : Mentor at www.thinketc.com Hobbies : Sports, writing, adventure ,poetry on www.deepalichanana.blogspot.com Passion : Advertising , marketing strategy ,creativity and curiosity Ms.Deepali Chanana
  • 2.
  • 4. B plan: PISCICULTURE SCOPE ISSUES AND REFLECTIONS SWOT ANALYSIS FACTORS AFFECTING PROJECT LOCATION FISH CULTURE--PLAYERS OF INDIA PRODUCTION FEASIBILITY CAPITAL INVESTMENT APPROXIMATION & ESTIMATED PROFITS STRATEGY FOR FUTURE on entreprenurship
  • 5. THE INDUSTRY ISSUE (Reasons behind) There were total 1,47,000 workers of 22 unions included workers , technicians and artists who complained of the following issues -: THE RESOLUTION - OCTOBER 3 RD , 2008 THE RESOLUTION - OCTOBER 3 RD , 2008 human resource mgt
  • 6. Sacked workers beat CEO to death in Greater Noida 50 Hurt, 10 Execs in ICU As 200-Strong Mob Runs Riot human resource mgt
  • 7. Production Operation Mgt Globalization evaluation World Advertising Research Center (WARC) , McDonald's has not only lasted the distance, it’s branching out and is opening more outlets due to its effective marketing strategies.
  • 8. Projects academia @ advertising & marketing preview @ College projection
  • 9.  
  • 10.
  • 11. “ the 30 minute delivery time is the common template for domino’s globally. It was a company policy that stuck to it in India as well, which was a big Challenge”
  • 12. THE POWER OF BRANDING
  • 14.  
  • 15.
  • 16.
  • 17.
  • 18.  
  • 19.
  • 20.
  • 21.
  • 22. Real life Marketing and Advertising experience
  • 23.
  • 24.
  • 25. Under the leadership of   Mr. Vishal Sharma ( Account executive) , Mr.Ankit Vohra (Account Director ), Mrs. Anumpama Wagh Koppar ( Senior Vice president)   Account planning department (5’Nov’09-5’Feb’10) Gurgaon
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Housing & Apparel : A new range of store in India ,where in a primary research for the evaluation of these stores in different part of city in India was conducted for JWT MUMBAI Branches includes: Rajouri Garden,Raja Garden,Palam vihar,Gurgaon Research included detailed marketing performance at present to determine future marketing and communication strategies for the client H & A.
  • 32.
  • 33.
  • 34. Freelance experience “ The meeting place of Strong Ideas” Key functions: Creative ,Market research & strategy.
  • 35.