2. Repertory Theatre
Repertory theatre is where a company produce a show to
supplement the theatre whilst a new show is being rehearsed. This
means that there is always something on as one play is always ready
to be performed. This is often done by having two plays that are
alternated consistently. An example of this can be found in many
Westend theatres as they change shows like at the Globe theatre.
3. Touring Companies
This is where a theatre company tour their production to various
locations, often internationally for shows that are in high demand.
So, one night they could perform in Basingstoke then the next week
in Aberdeen. Touring companies are often on the road for a long
time. A local example of this style of theatre is BumbleFly theatre
company or Tall Tree theatre company.
4. TiE Companies
TiE stands for Theatre in education, this means that the production
uses theatre to portray a message or lesson to the audience. Brian
Way who founded the theatre centre in 1965 was an early
practitioner and used this heavily within his work. An example of
this is the annual local work experience project led by Forest Forge
Theatre Company “Elevate”.
5. Receiving Houses
This is where a theatre does not produce their own shows and only
receives shows from other theatre companies. Both the theatre
company visiting, and the theatre share the profits from the box
office based on a pre-determined contract. A benefit of this is that
the theatre has a show to allow people to view, whilst also being
able to focus their budget on maintaining the theatre and not on
producing a show. An example of a receiving theatre is the Apollo
and Gielgud theatre.
6. Film Companies
They are privately owned companies that provide the resources and
space to create films, this is often handled by the production
company, an example of this would be Sony pictures or Marvel
pictures.
7. Publicly Funded Organisations
These are organisations funded for by the public through means
such as taxes, fees and through financial transfers through other
government levels. An example of this is local arts theatre.
8. Non-Profit Organisations
These are organisations and charities that work to further public
service objectives. They are often exempt from tax, an example of
this is the national lottery which help to fund theatre projects.
9. Organisations and companies with charitable
status e.g. National Trust, places of worship
They work to give back to local community projects, this can
sometimes help them to avoid tax. Again, an example of this is the
national lottery which supports thousands of projects which support
communities.
11. Word Of Mouth Marketing
This is where people spread news of a good or service through their
recommendation, either written or vocal. This has incredible power
as it’s a direct recommendation to someone who is probably like
minded to the individual who is recommending the product as they
are friends.
12. Call to action marketing (CTA)
This is a term used to try and persuade customers to buy or use a
certain product with slogans such as “Buy it now!” or “Register
today!”. Such as visiting their website or buying tickets through a
certain link.
13. Viral marketing
Viral marketing is the use of the internet to spread a company’s
message or goods advert to multiple pages and platforms. This style
of advertising is very successful as the nature of todays society is
heavily dependant on technology and will incorporate the Word Of
Mouth advertising into it.
14. Close Range Marketing (CRM)
This is the use of Bluetooth and Wi-Fi to entice customers to
become frequent buyers, with offers such as discount codes when
they are near their store or location. This can also include the call
to action marketing using emails. This does rely heavily on footfall
and with the decrease in the use of the highstreets due to online
shopping, it makes it a viable but not widely used method.
15. Mass Marketing
This style of marketing does not select segments of the market or
certain target audience, however targets everyone. This is often
seen in deodorant/ soap adverts as everyone uses it. It also often
uses mass media as this is the most effective way to target the
general public as your audience.
16. Event Marketing
Event marketing is the link between virtual and physical marketing,
as it uses face to face marketing with the company and the
customer at events such as concerts and fairs, or even flash mobs in
public. These are then later often reinforced using online
advertising. It often works as the customer feels involved.
17. Drip Marketing
This is the constant stream of advertising over time to a customer.
This is often done using social media, email and post. It’s the
repetition of the advertising that aids in its success as a customer
becomes aware of the brand and slowly learns more about it. It’s
also low cost and easily automated using mailing lists.
18. Cross Media Marketing
This is marketing through a variety of mediums a such as print
based, digital and video. It’s the repetition that makes an audience
member of the adverts more likely to interact with your company as
it becomes more recognisable to them.
19. Database Marketing
Database marketing is where companies keep information on their
customers allowing them to more specifically target them for
certain advertising campaigns, this is effective as they can target
the correct target audience quicker and easier.
20. Primary Research
This is research conducted by yourself, going straight to the target
audience customer and asking questions. Often using surveys,
questionnaires, interviews and visits to competitor’s locations. Most
of these can be accomplished online or by telephone, this will help
to reduce costs.
21. Secondary Research
This is research that has already been compiled by other people.
This is often attained from government surveys and other trade
associations. It is most often used by smaller businesses, as most of
this data is available free of charge online.
22. USP
This is finding the unique selling point of your product so that you
can draw customer’s attention. Labelling your product as something
different that they need to have or experience. This USP is essential
to know in order to sell your product to the correct precise target
audience.
23. Identification Of The Target Audience
The target audience of Anything Goes is more likely to be an older
generation from forty five upwards, due to the musical being very
traditional and the jokes within the plays are relatable to when an
older generation of audience were growing up. Therefore, it may
not be popular among younger generations as many of the jokes will
be misunderstood or not acknowledged at all.
24. Target Audience
The target audience for a professionally staged show of Anything
Goes would attract a target audience of both men and women over
the age of sixty. This is because of the content of the play features
heavily music and references that they would understand due to
their age, that a younger audience would not as they did not grow
up in that time period.
However, Ringwood School’s production will attract a far wider
target audience as it will feature the cast member’s sibling, parents
and grandparents in some cases. Due to this extremely wide target
audience this means that the advertising for the show must appeal
to all generations.
