The process of delivering a message about
ideas, goods and services, through the media,
paid by an identifiable sponsor.
Advertising is the way by which companies
tell us about the products and brands.
First advertise published in “Bengal Gazette” on
January 29, 1790.
Dattaram 1st agency found in 1905, released 1st ad
for West End Watch Co. , Mumbai in 1907.
1920 to 1950
1945 Advertising Agencies Association of India (AAAI)
Cinema advertising began
In 1922 first Indian advertisement agency started
Alliance Advertising Association Ltd at Bombay
1925 the Central Publishing service
1941 leading Ad. Agency press syndicate began.
1941 Leela Chitins became 1st Indian film actress to endorse
1950 to 1970
1956 Kolkata gets the privilege of India’s first ad club
Indian Society of Advertisers started in 1951
1957 Govt. launched Vividh Bharthi
1st Asian Advertising Congress at New Delhi
1970 to 1990
2nd Asian Advertising Congress at New Delhi
In 1978, India’s 1st TV commercial went on air
FM Radio, movies and pay channels
Aug 15th 1982 – Colour TV introduced
Radio commercials introduced
Colour Printing more popular
Mobile advertising start
Internationalization of domestic agencies
The role of the advertising agency – changing to that of a
Covert Advertising –
Advertising in Movies
Covert advertising is presently a hot trend in
promoting products and services.
It embeds a product or brand in entertainment and
media and uses undercover tactics turning ordinary
entertainment into an extended ad.
Hayabusa - In
in the movie as a
thief, from that
time only many of
Indians came to
know about that
Domino’s is known as much
for the quality of its pizzas, as
for its promise of “delivery
within 30 minutes or free”.
Paresh Rawal—who was
also the Domino’s brand
ambassador—was seen in the
movie happily munching on a
Ta Ra Rum Pum insisted on special close-ups and
zooms for their brands.
As a result we get a good dose of Castrol, Goodyear
and Chevrolet periodically.
Changing Trends &
Huge evolution of techniques and trends, products,
The authentic “next big thing” comes with the
advent of the Internet, i.e., Online Advertising.
(Key to good advertising)
The most important step lies in deciding what your
advertising should say and to whom it should say it.
All you need to do is to decide who buys and uses
your products and why.