3 Ways to Supercharge Ticket Sales with Data

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Batchbook and Eventbrite present on collecting and managing your data and clear strategies and tactics around how to use data to supercharge sales for your next event.

In this webinar, we'll give answers to these data questions:

What information should I be collecting?
How should I store my data?
What is the most effective way to use my data to drive sales?

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  • Webinar will be about 30 minutesQ&A session at the endWebinar will be recorded
  • Quickly go through introductionsTalk about when, how and what data to gatherThen we’ll go into how to track and optimize your marketing programs using that data to help you be more efficient and effectiveThen we’ll dive into how to store your data so that you can leverage it forever to help you continue to be more effective with your marketingThen we’ll go into our Q&A session as I mentioned.
  • So with that, I’d like to welcome today’s presenters.We have Pamela O’HaraPamela O’Hara CEO & Co-Founderpohara@batchblue.com@pamoharaAs a businesswoman and a mother, Pam is committed to running a company that can adapt to the unique needs of both its employees and its customers to foster better organization, increased productivity and a more balanced life. Most surprising fact about Pam: Even though she’s from the South, she doesn’t like sweet tea. So she hasto eat twice as many grits to convince folks shereally isa belle.Mitch Colleran - Partnership Manager, EventbriteMitch has a been at Eventbrite for 3 years and leads Partnerships and Integrations. In his role, he speaks with 100s of companies in the event tech space -- which provides a front row seat for seeing what technologies are being used to enhance events.FUN FACT: Mitch is obsessed with Urban Development, so he can spend hours looking at digital renderings of new skyscrapers or public transit projects.
  • Now we’ll quickly talk about Eventbrite and Batchbook. Mitch, after being at Eventbrite for 3 years, what do you think makes it unique compared to other ticketing and registration providers in the industry?Mitch to transition to Pam
  • Megan to transition – Great – so to get us started I wanted to talk quickly about the ticketing lifecycle of events
  • Alright, to get started. Since we’re talking about driving ticket sales through data, I thought it would be interesting to shed some light on the ticketing lifecycle for events. 38% of eventsonly sell ½ their tickets in the week prior to the event, 33% 1 week prior and 29% 2 weeks prior – that means that event organizers are not only worrying about the logistics of their event, but they also have to worry about selling the remaining ½ of their tickets in the last weeks prior to their event! That’s a lot to worry about! So after today’s webinar we hope you’ll walk away with some ideas to help you speed that process up and make sure your target audience Is getting excited about the event, earlier rather than later!At Eventbrite, all our marketing decisions are based off of the data, but you have to understand how to use it right, which is what Mitch is going to dive into next.
  • So Mitch has just reviews what type of information to gather to help you accomplish your goals, now Pamela is going to dive into how to find the right people to invite!
  • (in fundraising, Returning participants raise more money. In fact, they may outperform new participants by over 6x according to Blackbaud’s 2012 Peer-to-Peer Fundraising Benchmark Study.)So now you have set up all your marketing campaigns, but it’s really important to actually understand what’s working? Mitch is going to talk more about how to do that so that you’re focusing your efforts effectively.
  • Alternate version
  • Use Batchbook to:Print mailing labelsSend postcards (Direct Mail Manager)Send email campaigns (MailChimp, ActiveCampaign)Follow and post social updates (HootSuite)Make phone callsInvite to future events (Eventbrite)
  • 3 Ways to Supercharge Ticket Sales with Data

    1. 1. 3 Ways to Supercharge Your Ticket Sales The webinar will begin at 11:03am PST/2:03pm EST &
    2. 2. Agenda • Introductions • When, how and what data to gather • How to track and optimize your marketing • How to store the data and leverage it forever • Key Takeaways • Q&A
    3. 3. Today’s Speakers Mitch Colleran Partnership Manager, Eventbrite @Colleran! mitch@eventbrite.com Pamela O'Hara CEO & Co- founder, Batchbook batchbook.com @pamohara @batchbook
    4. 4. Eventbrite delivers a complete registration solution that’s intuitive, social - and powerful. More than 500,000 organizers have used Eventbrite to power their online registrations. Over 1.7 million events have been organized on Eventbrite with 50 million registrations sold and counting.
    5. 5. Batchbook helps small businesses grow by building better relationships with the right people. Small businesses and teams can use Batchbook to track customer contact info, conversation history, social postings, as well as custom data and follow up tasks to become more efficient and connected to customers leading to faster growth.
    6. 6. Quick question before we get started: At what point has an event sold 1/2 of its tickets?
    7. 7. Gather data •Get to know your audience •Track your marketing efforts •Focus on what’s working
    8. 8. Get to know your audience
    9. 9. During event registration
    10. 10. Make each field earn it’s keep
    11. 11. Ideas on attendee information to gather • Profile/demographics • Contact information • Expectations & pain points • Meal preferences • Social Media information
    12. 12. Find just the right people to invite Use Batchbook to: • Find people by geographic location • Find people with similar interests • Find people at certain stages of the relationship
    13. 13. If you want a crowd, invite fewer people 1. Gear your event to a specific group of people • People who are more likely to take action • People who are likely to spread the word 2. Market that event directly to them 3. Make it a “must-attend” for that group
    14. 14. Track and optimize your marketing
    15. 15. Use tracking links
    16. 16. How did you hear about this event?
    17. 17. How do I track and optimize social media? It’s already done for you.
    18. 18. Traffic Sources to Eventbrite in January 2008
    19. 19. One attendee: 262 friends* Potential reach: 68,600 friends *Average number of Facebook friends per user in 2012. Source: Arbitron: Edison Research
    20. 20. $4.15Increase in revenue
    21. 21. pre- purchase 40%post- purchase 60% The motivation to share is higher once the purchase has been made. When the event was shared
    22. 22. A post-purchase share is more impactful A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase share.
    23. 23. 40% open rate 30% click rate
    24. 24. The follow up bird gets the worm • When you want action, make it obvious what attendees should do • Stay in touch after the event for a higher success rate • Don’t forget those that didn’t make it
    25. 25. Sort your event list Use Batchbook to • Import from Eventbrite • Tag contacts • Reach out to everyone • Export to email software
    26. 26. Keep the Conversation Going Stay in touch by sharing related information • Thank you notes, articles, promos and coupons, new events, surveys Use your channels • Email, social, direct mail, phone calls, smoke signals
    27. 27. Organize all that follow up Use Batchbook to: • Print mailing labels • Send postcards • Send email campaigns • Follow and post social updates • Make phone calls • Invite to future events
    28. 28. Key Takeaways • Collect information that will help accomplish your business goals • Track everything! • Use the data to optimize your marketing • Encourage social sharing • Segment your database • Keep the conversation going
    29. 29. Q&A Interested in learning more about Eventbrite? • Attend a live demo: productdemo.eventbrite.com • Eventbrite.com/contactus • @Eventbrite.com • Facebook.com/eventbrite Interested in learning more about Batchbook? • Watch our video: batchbook.com/tour/ • Email us at help@batchblue.com • @Batchbook • Use promo code “batchbrite” for 25% off for 3 months

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