15. Lessons Learned
• Linking to original source is rare.
– Get the most bang for your campaign by
setting up a post link building campaign
• Make sure your site is set up to receive
the full value of your efforts.
@jenneva26
17. Achieve Market Virality
• Answer pain points of the
industry/niche.
• Provide industry insights wrapped in a
compelling content piece.
• Use Psychographic data to find themes
that will resonate with your Target
Audience.
• Outreach your content.
@jenneva26
19. Outreach Strategy
• Things to consider when outreaching
– Promotion Time
– Influencers to outreach to
– Offering exclusives vs a Tiered Approach
@jenneva26
20. Offering Exclusives on
Content
• This would be for sites that are
extremely well known
• Sites that speak directly to your niche
@jenneva26
21. Tiered Approach
• T1 – High Authority Sites or Sites where
targeted influencers are the primary
presence
• T2 – These sites are smaller, but still
offer quality readership
• T3 – To get a Link: Visua.ly, Cool
Infographics, Stumble Upon, etc.
@jenneva26
22. How To Evaluate an
Influencer
• Do they have an online presence?
– Their own blog + Company Blog
– Are they on Social Networks
– Do other people see them as a thought
leader in their niche
• Pro tip: Search Top # influencers in X industry
@jenneva26
24. Tools to Help Judge Influence
•
•
•
•
•
•
Feed Compare
How Sociable
Mention Mapp
Tweet Reach
Twitter Counter
But the big winner for me is…
@jenneva26
25. Followerwonk
• “You can order all active Twitter users
by influence, dissect your social graph,
or find new followers who are most
important”
• Social Authority
http://mz.cm/Yq7QPB
@jenneva26
27. Um… What is Professional
Flirt?
• Getting in front of your desired
influencers
– Promoting their content
– Letting them know what you think about
their own content
– Helping them find other content that is
valuable
28.
29. “But…. We Just Met on
Facebook!”
http://bit.ly/VhoNRc
@jenneva26
30. Facebook
• Target Influencers and get in front of
them so when you do start the
conversation your brand seems familiar
to them.
• Use Power Editor to target via email.
@jenneva26
33. Twitter
• Best to start the conversation before
you ask them to look or RT any of your
content to their followers.
• Hashtags allow for search.
@jenneva26
34. Methods of Outreaching
Social Media Networks
• Facebook
• Twitter
• LinkedIn
• Google +
Additional Points of
Contact
• Email
• Web Forms
• Phone
• Networking/In Person
Meetings
@jenneva26
35. Stages of the Campaign
•
•
•
•
Steered client to strategic content
Developed list of influencers
Started professional flirting
Launched the campaign and
outreached (to the non-linking
webmasters too)
• What’s next?
