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Top 20 New Ideas for Online Marketing - LAFF 2015

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Top 20 New Ideas for Online Marketing presented at the LAFF 2015 Conference.

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Top 20 New Ideas for Online Marketing - LAFF 2015

  1. 1. TAYLOR WARNER|SAFFIRE EVENTS THE TOP 20 NEW IDEAS FOR ONLINE MARKETING
  2. 2. SOMETHING BUT WAS MISSING
  3. 3. HELP MORE PEOPLE! We wanted to
  4. 4. TODAY OVER 170 EVENTS, VENUES DESTINATIONS & ASSOCIATIONS TRUST SAFFIRE
  5. 5. It’s going to be a wild ride! GET READY!
  6. 6. We’ll send you the slides. NO NEED FOR NOTES
  7. 7. 1HOMEPAGE KISS Now more than ever, your homepage must be enticing. • Users spend <10 seconds on a webpage. • What would a user see in 10 seconds on your homepage? • Could they find something they wanted to click, or would they leave? • Be “digestible”
  8. 8. CONSIDER BIG BRANDS
  9. 9. ADD INTERACTIVITY • Photo Sharing • Polls • Photo galleries • Music players Little clicks  Big clicks Big clicks  Purchases 2
  10. 10. INCLUDE A PHOTO • EVERY social platform reports higher publishing rate and interaction when a photo is included. • Tweets get 2x more interaction. • Facebook posts get .37% vs. .27 without. 3
  11. 11. EXAMPLE
  12. 12. ALSO INCLUDE VIDEO • Include video on your website, email and social media. • Link to YouTube or embed the video right in your page. • Video is the most popular content on the web • Consider This: 100 MILLION videos are watched every week on YouTube. 6 4
  13. 13. 12x MORE Videos are shared than links/text posts
  14. 14. HOT FAIR VIDEO http://youtu.be/yOPP6HDCdJQ
  15. 15. FOR HELP WITH PHOTOS • USE CANVA! • Really awesome online photo editing tool • Can add text to photos • Choose layouts based on what size picture you want to use 7 5
  16. 16. CANVA
  17. 17. MAKE FOLLOWERS INSIDERS • Train people that they are the first to know if: • They follow you on Facebook & Twitter • They are on your email list • Also share more behind-the-scenes information (that you think is boring). 8 6
  18. 18. POST VENDOR DEALS • Ask your vendors to participate in a “2 for 1” or other discount deal • Post it to your website, social media, email and/or text it. • Remember to include a photo if you’re sharing on social media! 9 7
  19. 19. WEST END FAIR
  20. 20. EXAMPLE TEXTS
  21. 21. PARKING-GREAT FOR TEXTS • If your event is notorious for bad parking/traffic, promote your text list as an update mechanism. • Easy to send out as your situation change • Put a volunteer in charge. • Might want to include a “Don’t Text & Drive!” every so often for your civic duty. 10 8
  22. 22. 98% OPENS Text Messages get compared to 22% for emails (Source: Venture Beat)
  23. 23. CREATE INTERACTIVE CONTESTS • Use Facebook Likes and Comments as voting mechanisms--it’s okay! • You still can’t make people tag themselves or share the post as part of a contest. 9
  24. 24. ASK FOR WHAT YOU WANT • Please SHARE! • Please RT! • COMMENT with your vote!
  25. 25. INCORPORATE INSTAGRAM Organized by HASHTAGS Trends YOUNGER Mainly MOBILE 10
  26. 26. WHO USES INSTAGRAM?
  27. 27. TRY IFTTT • It stands for: IF THIS THEN THAT. • You create “recipes” to make something automatically happen within your social media. • For Saffire: If we post to Instagram, automatically post it on Facebook, Twitter and Google+. • Search IFTTT in your App store or go to www.ifttt.com. 11
  28. 28. NEW FACEBOOK STRATEGIES There has been a decline in “organic reach” for Facebook posts from >20% to <1%. 1. Re-evaluate your Facebook investment. 2. Optimize posts for sharing. 3. Engage your fans elsewhere. 4. Pay up. 12
  29. 29. ADS MANAGER www.facebook.com/advertising
  30. 30. STEP 1: SET OBJECTIVE Think about your goal and the type of post you’re advertising.
  31. 31. OBJECTIVE
  32. 32. STEP 2: SELECT AD PLACEMENT Where do you want your ad to show up?
  33. 33. STEP 3: DEFINE YOUR AUDIENCE A more targeted audience means more engagement.
  34. 34. STEP 4: SET YOUR BUDGET This can be done by day or overall.
  35. 35. WHAT DO I NEED TO SPEND? You can spend as little as $1.00/day for approximately 4000 impressions versus:
  36. 36. STEP 5: WATCH FOR RESULTS
  37. 37. LIVE TWEETS • Show your live twitter feed on side screens • Guests tweet with #YourEventName • Their tweets show up on the big screen 13
  38. 38. PROMOTE ALL YEAR LONG • Post photos of your grounds in the winter, covered in snow…or rain as the case may be! • Say something creative like, “We’re in hibernation! What do you miss most about the festival?” 14
  39. 39. SERIOUSLY-ALL YEAR • Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance through Facebook! 15
  40. 40. GRANDPARENTS DAY
  41. 41. Make sure to “act” as your page!
  42. 42. TWEET SHORTER • No need to use all 140 Characters! • Tweets under 100 characters get 17% higher engagement than longer tweets. • Allow “space” for them to be retweeted. 16
  43. 43. QUALITY NOT QUANTITY Most effective tweets ask for: 1. A Download: Increase clicks by 11%
  44. 44. QUALITY NOT QUANTITY 2. A Retweet: Increase retweet by 311%
  45. 45. QUALITY NOT QUANTITY 3. A Follow: Increase follows by an average of 85%
  46. 46. INCORPORATING PINTEREST • Add boards of things to do in your city, links to your vendors pages, places to stay • Craft projects, ‘how to’ cooking boards, etc. 17
  47. 47. MEN!! FASTEST GROWING PINTEREST DEMOGRAPHIC
  48. 48. COOL PINTEREST IDEAS
  49. 49. JOIN THE (EMAIL) CLUB • Everybody loves to be a part of a club. • Make your email list or text list a “club” sign up or encourage people to pay to join with perks. • Can do kids & adults! 18
  50. 50. HOW MANY EMAILS ARE SENT PER DAY? A. 673 million B. 926 million C. 14 billion D. 191 billion Hint: 400 million tweets and 4.75 billion Facebook updates are done per day. ANSWER!
  51. 51. Most Cost-Effective Top Revenue Generator Fastest Results
  52. 52. MOBILE IS A MUST • According to Forbes: “87% of connected devices sales by 2017 will be tablets and smartphones.” ARE YOU READY? 19
  53. 53. I DON’T HAVE THE MONEY! • ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used their devices to buy products while at a brick-and-mortar store. • MAKE A QUICK BUCK: 70% of mobile browser searches lead to action within an hour • KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s technology isn’t easy the first time, I’ll stop using it.”
  54. 54. IF YOU CAN’T AFFORD AN APP:
  55. 55. EXAMPLE MOBILE STATS 40% Mobile Visits 43% Mobile Pageviews 54% Mobile Visits 40% Mobile Pageviews 47% Mobile Visits 44% Mobile Pageviews
  56. 56. ONLY WRONG TO BE SILENT • The internet is fast moving; people are quick to forget. Today’s story is yesterday’s history. • ALWAYS RESPOND to comments, even negative. The worst thing you can do is not be a part of the conversation. 20
  57. 57. FREE ONLINE MARKETING TIPS Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio iTunes The Amplifier Event Marketing Podcast

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