This Communcations guide of No Elevators Day gives you tips on how to reach and attract your target group to your event.

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Communications guide

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> Overview
> Why this guide
> How to promote No Elevators Day
Before, during and after
> Talk about No Elevators Day on
Facebook, Twitter, Instagram and LinkedIn
> How to involve potential supporters
> How to involve influencers
> Resources
Step by step

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Overview
By joining in - or stepping up - as an organiser of a No Elevators Day event, you will be involved in a
global volunteering movement and demonstrate just how easy it is for people to keep moving
during a busy work day!
It is important to highlight the fact that the size and dimension of your No Elevators Day event totally
depends on your needs and motivation, and can range from simply taking the stairs and sharing your
photo on social media, to organising a flagship event in an iconic building in your city, with press and
local celebrities in attendance.

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Promote and speak about #NoElevatorsDay online and offline: get active on social media, create and
share your event, give reasons for people to climb the stairs, invite your friends and colleagues, etc.
Be a Role Model and demonstrate that being physically active is as easy as taking the stairs and encourage
people to join!
This communications guide will give you inspiration for promoting your event and the associated campaign
in a creative way. Get new partners on board, reach more people and connect your efforts to a bigger
movement that is fighting the physical inactivity crisis. Generate positive PR and visibility for your
organisation or your needs, and involve opinion leaders in what you do.
Every little step counts! So even if you only climb the stairs with your colleagues and share a photo
on your social media, you are playing an important role in spreading the message #TakeTheStairs!
Why this guide

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DOWNLOAD our free resources, get inspired and translate the messages according to your needs.
REGISTER your event on the official website and make it visible.
FOLLOW us on our social media channels, JOIN the Facebook Group and RE-SHARE updates about
#NoElevatorsDay.
ANNOUNCE your participation, TAG your friends and share why you #TakeTheStairs on #ElevatorsDay.
PROVIDE the date and location of your event, the actions that are to take place and facts about stair
climbing to GET people excited by showing how easy it is to take the first step.
ADD activities according to the needs of both you and the target group.
How to promote before

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REMIND your community that No Elevators Day is coming! (1 week/1 day before... and on D-day!)
SHARE pictures, videos or GIFs of your event/participants/impressions/backstage on your social media
channels. We will cross-post them and share them with our communities.
EXPLAIN what actions you have planned for the day.
ORGANISE challenges on your event/social media channels. How many stairs/steps can you climb in one
minute? INVITE your participants to share pictures as proof!
HIGHLIGHT the positive reactions of people taking part of the initiative on the day.
MAKE A LIVE VIDEO and FEED of your social media stories, with your friends/participants/ volunteers taking
the stairs.
ALWAYS USE #NoElevatorsDay and #TakeTheStairs. Let’s CREATE A BUZZ!
How to promote during

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How to promote after
THANK people for their participation/support and invite them to continue to take the stairs.
USE motivational cards and posters to remind people how easy it is to take the first step towards a healthier
lifestyle!
MENTION a @RelatedOrganisation (e.g. Ministry of Health, etc.) that would be interested to know that
taking the stairs is your creative way to help defuse the inactivity bomb.
PUBLISH a short summary of your event with pictures/videos and numbers (how many people have
participated, how many steps have been climbed, funny stories, etc.).
> > > THE SOONER AFTER THE EVENT, THE BETTER!

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EMPHASIS ON INFORMATION AND ENGAGEMENT
• On (PUT DATE) April, we #TakeTheStairs to step towards a healthier and more active lifestyle. Join us on
#NoElevatorsDay.
• Do you work in a busy office building? Or encounter elevators at your university or another public space?
Opportunities to participate in #NoElevatorsDay are all around you – Find out how you can join this (PUT
DATE) April.
• In our modern societies, technology has made it easier for us to stand still. Health problems caused by
sedentary behaviour are now making us rethink our lifestyles. The way we spend our days needs to
change. Join #NoElevatorsDay to tackle the inactivity crisis!
DOWNLOAD OUR FREE-TO-USE VISUAL RESOURCES HERE
Key messages for Facebook

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EMPHASIS ON CALL TO ACTION
• #TakeTheStairs towards a healthier/happier/active/calmer you.
• Push yourself, not the button.
• There is no elevator to success - #TakeTheStairs. Take that first step today on #NoElevatorsDay
• Small steps make big differences. I/we #TakeTheStairs on #NoElevatorsDay. Join us!
• Taking the stairs gives you a lift towards a happier you.
• The entire world is climbing the stairs on #NoElevatorsDay. How many stairs have you climbed today?
#TakeTheStairs
• We are all going to climb the stairs for our well-being on #NoElevatorsDay join us!
DOWNLOAD OUR FREE-TO-USE VISUAL RESOURCES HERE
Key messages for Twitter

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EMPHASIS ON INFORMATION AND ENGAGEMENT
• #TakeTheStairs towards a healthier/happier/active/calmer you.
• Push yourself, not the button.
• Join us on (PUT DATE) for #NoElevatorsDay and step up for the cause of movement.
• Small steps make big differences. I/we #TakeTheStairs on #NoElevatorsDay. Join us!
• Taking the stairs gives you a lift towards a happier you.
• I #TakeTheStairs on #NoElevatorsDay because …
• Take the first step towards a calmer you.
• We are all going to climb the stairs for our well-being on #NoElevatorsDay join us!
DOWNLOAD OUR FREE-TO-USE VISUAL RESOURCES HERE
Key messages for Instagram

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EMPHASIS ON INFORMATION
• #NoElevatorsDay is all about creating new perspectives: climbing stairs is one of the easiest ways to
transform our busy work days from passive to active. #TakeTheStairs.
• #NoElevatorsDay has been created to highlight a simple way for busy people to add physical activity to
their day: #TakeTheStairs instead of the elevator. How active is your company?
• By joining in, or organising your own #NoElevatorsDay activity on 25 April, you will be involved in an
international movement that shows how easy it is to get moving.
• How could your organisation motivate its employees to become more active? Check out
#NoElevatorsDay.
DOWNLOAD OUR FREE-TO-USE VISUAL RESOURCES HERE
Key messages for LinkedIn

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MAP your potential supporters.
THINK about their audience and other matching synergies! Are they already following you and vice versa?
How can they help you to promote your No Elevators Day event?
GET CONNECTED with the global No Elevators Day event!
DEFINE what you need from your supporters. Share your initiative? Support for the No Elevators Day
campaign? Coverage of your event on their channels?
What can you OFFER to them in exchange?
> More visability and a connection to a global campaign with thousands of participants.
> Their logos on your No Elevators Day Resources
How to involve potential supporters

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MAP influencers in your social media channels: Do you already have their contact details? Who is their
audience? What do they specialise in? How can they help you promote your #NoElevatorsDay event?
DEFINE what you are expecting from your collaboration: To promote your #NoElevatorsDay event? To raise
awareness about the health benefits of taking the stairs? To encourage more people to join your No
Elevators Day event and therefore increase it's impact?
REACHING influencers on social media is easier if you are both from the same country. They can be
athletes, ambassadors of physical activity on social media, companies you are working with, partners,
people with a large audience, stair-taking enthusiasts...
The selected influencers will be more keen to join the cause if it’s easy for them: access to a place with stairs, being
active already in this area, etc.
How to involve influencers

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FOR SOCIAL MEDIA AND WEB USING
• Social media cover
• Email signatures
• HTML web banners
• Stair stickers
• Motivational posters (editable)
• PVC line
USE/SHARE/COMMENT/TAG/PRINT
https://no-elevators-day.nowwemove.com/resources/
Resources

15. Follow #NoElevatorsDay on social media
https://www.facebook.com/NowWeMove/
https://twitter.com/nowwemove
www.instagram.com/nowwemove_
ln@isca-web.org