1. Question 5: How did you
attract/address your audience?
By Estelle Naughton

2. Colour scheme
In my music magazine I attempted to attract my target audience by having a
bright and eye catching colour scheme, coincidently similar colours are used
within Vibe magazine which is a completely different genre but the colour
choices are effecting in attracting their audience, which has also been
demonstrated with my magazine. Although the colour scheme is slightly
unusual for my indie/acapella genre as one of my peers mentioned, I believe it
has worked well as though it’s unordinary for the genre but it gives an insight
on the music proving it can be upbeat and in your face, shown by the colours. I
think because the colours are unusual for my magazine and it’s genre, it has
done well in attracting my desired audience because a few of my peers said it
was really professional looking and they would buy it. Some people also
commented upon how I’d got the colour scheme to stand out against the
model’s clothing and how it really works, creating a binary opposition between
people’s preconceived ideas of acapella music and how it is actually
represented. To attract my desired audience which is teenagers and younger
people of both genders, I have used stereotypical colours which represent
genders as blue is for boys whilst pink is for girls supposedly, I think this works
as despite having all female models and input it allows the male audience to
know that the magazine isn’t just designed for females and only targeted at
females, it is also available for males to read and enjoy.

3. Examples
A few members of the group commented
upon how the bold colour scheme stood
out against the model’s clothing on the
front cover, and are ‘upbeat’ which was
what I wanted to show about the acapella
and instrumental music through the use of
the colours.
I believe the colours are effective as
people are drawn to the bright colours but
don’t usually associate the bright colours
with acapella music. Despite this, people
still believe it to be a professional looking
magazine and would consider buying it if I
was to publish it.

4. Imagery
My imagery attracts my target audience as they’re high quality
images like all magazines used and due to editing, they look
rather professional and almost everyone commented upon the
images and how professional they look. Having female models
attracts the target audience by having an enticing female on the
front cover who is making direct eye contact, allows indie music
followers to buy and read the magazine. By having female
models, it also encourages male audiences to read the
magazine as they will want to know who the attractive female is
on the front of the magazine and how they got to where they are
in the music industry. To entice the male audience more, I
could’ve used male artists and this would balance out the gender
representations throughout the magazine but I think it wouldn’t
have made much of a difference in attracting my target
audience.

5. Layout
• The layout I have adopted is based upon product research and applying the
Gutenberg principle which has shown to be affective in not just my
magazine, but other official magazines. Most people commented about how
the layout was simplistic yet effective as it was easy to read without it being
too close together, meaning the images and the text. I have followed the
Gutenberg design principle like most magazines, which may have lead the
overall magazine to look slightly more professional.