- The document discusses which media institution would be best suited to distribute the author's music magazine. - The author argues that Bauer Media would be the most suitable as they publish Q magazine, which was a key influence on the layout and content of the author's magazine. Aspects of Q magazine, such as image placement and regular features, were applied to the author's magazine. - While IPC Media publishes more colloquial magazines, the author feels their magazine is most similar to Q magazine, and therefore Bauer Media would be the best publisher.

1. Question 3: What kind of media
institution might distribute your
media product and why?
By Estelle Naughton

2. • Bauer Media is a media company who seem to enhance the
musical aspect but more towards radio stations and not music
magazines, such as 4music and absolute radio. However, it also
contains Q magazine which is a very successful and current
music magazine and is familiar with most people, which has
influenced the layout and context of my magazine as of the indie
artists featured in the magazine. Bauer media may be more
suited to my magazine as it suggests that successful and
recognisable magazines of the music industry but also other
magazines are published by Bauer. I believe Bauer media would
be the most suitable media institution for my music magazine as
Q are published by Bauer, and my magazine was influenced
strongly by Q and other well-known and leading magazine which
aren’t produced by Bauer.

4. • Although my magazine isn’t identical to Q magazine and its layout, some
aspects of Q magazines’ layout has been applied to my magazine and are
demonstrated on my contents page. Despite not having my magazine
masthead in the primary optical area as I thought it would distract the
audience away from the ‘contents’ masthead as my magazine masthead is
a word and not a letter such as Q magazine, it is still visible in the weak
fallow area, which wasn’t an original idea to place the masthead on the
contents page, but I believe it works well. The main influence Q’s layout has
had on my magazine is the images and their placement, such as having the
main image enlarged and then a secondary image with a review. I also took
inspiration for the review title ‘A REVIEW’ as in ‘Q REVIEW’ as my
magazine masthead is ‘ACAPELLA’, I don’t believe it has much of an impact
as it may come off laid back saying that it’s just a review. Lastly, Q inspired
me to include regular features which make the magazine look professional
and similar to a real music magazine. As above, I took inspiration from ‘Q
MAIL’ and attempted to make it my own by using ‘A mail’, and because the
wording is slightly incorrect for it to just be mail; it suggests its mail for the
magazine. I tried to duplicate the way Q has their own fan mail and reviews,
but because my masthead is ‘ACAPELLA’ it may not have come across that
way.

5. • On the other hand, IPC Media publish chatty and weekly
magazines like Heat and LOOK that are quite colloquial and
connect with the audience. Alternatively, they also publish NME
which I used as part of my research before constructing ideas
and thoughts that may later be applied to my magazine.
Despite using NME to research before actually making my
magazine, I don’t believe many traits of NME as represented
and duplicated in my magazine, despite the informal textual
approach that Q also has.
Overall, I believe my media product would be best suited the
Bauer Media products as one of the main magazines which I
researched before creating my own magazine, which is Q is
published by Bauer Media and certain aspects of Q shine through
in my magazine and I believe my magazine would be most
successful is it was published, especially by Bauer Media.