LOOKING BACK AT YOUR PRELIMINARY TASK(THE SCHOOL MAGAZINE), WHAT DO YOU FEELYOU HAVE LEARNT IN THE PROGRESSION FROMIT TO THE FULL PRODUCT?
Looking back at the school magazine I created, I felt that I have learnt a lot interms of the programmes that I have used, I have used a lot moretechniques and tools on Photoshop on my music magazine than myschool magazine.
• From previous experience of creating a magazine with my schoolmagazine, I felt I had a good understanding of what I needed to do.• The target market/audience/social group changed dramatically betweenmy school magazine and my music magazine. My target audience formy school magazine targeted just the pupils in my school whereas inmy music magazine, I targeted teenagers and young adults everywherewithin the 16-25 age range.• As you can see from my school magazine in the previous slide, I wasvery inexperienced with what was needed to create an effectivemagazine that stood out and caught potential readers eyes, but duringthe whole creation of my music magazine, I learnt a lot of differenttechniques that improved the quality of my final product (MusicMagazine).
Through good research I found out that the picture is one of the mostimportant aspects in magazines. In terms of the picture I feel like I havelearnt a lot as you can see from the transition of my school magazinepicture and my music magazine picture. As you can see the picture onmy school magazine that the model isnt facing the camera and wontattract the audience as they cant see his face. My music magazine ismuch more professional and effective. It is facing the camera and islooking directly at the potential customer, which will catch their eye andattract them too the magazine. With this I learnt that I have to make suremy model is clearly visible and face is visible, so the target market canbe attracted and interested in the magazine.
• With my school magazine, I felt like I didnt’t know enough about theconventional techniques that magazines have. As you can see in myschool magazine I had no idea of the conventions of a front coverphoto, I just took pictures that I thought would look good on the cover,not what looked professional in real magazines. I learnt from this in mymusic magazine as I chose a good model to pose in a professional wayin a good location.• I also learnt that I needed to choose an image that is relatable in mymusic magazine. In my school magazine, although the image isrelatable and you can tell it is in school, doing sports, the image isntsuitable and relatable because he is not looking down the lens of thecamera, which is what most professional magazines do.
• Another thing I have learnt and improved on from my school magazineto my music magazine is the importance of the masthead. Themasthead for my school magazine was not suitable for the title of aschool magazine and looks very unappealing. Learning from thismistake I researched into different professional magazines to see howthey have laid out their mastheads and the look I needed to create tomake it look professional.
In the preliminary design I didn’t put any thought into how I wanted thecolors of my titles to be portrayed, I just picked whatever looked good.As you can see from my school magazine I didnt’t put any thought intowhat colors suited the magazine. In my magazine I took this intoconsideration and researched other magazines too see what kind ofcolor schemes they were using. With this I asked 10 students whatcolors they thought would be best suited to a blue background. Theresults were mostly bright colors like yellow. I decided that yellow wasthe best color for my masthead and other bits of text as it really makesthe magazine stand out.
From the preliminary magazine one of the major things I learnt was howimportant the layout was. As you can see from my preliminarytask, theres not really a layout, I just put things where I thought itlooked good, but didnt’t lay it out in a suitable, effective way. On mymusic magazine, I tried to lay it out in a more effective way and I believeI achieved that.
• As you can see from my magazine front cover, contentspage and double page spread, I edited some of thephotos a lot to look more appropriate and used differentediting skills such as spot remover and removingunnecessary background props. Editing is notsomething I did in my preliminary magazine which iswhy it doesnt look professional and like a real magazinewhereas my music magazine does. I learnt that if I donot edit out what I think the target audience do not wantto see on my magazine, then it would not get theattractive appeal I want it to have and achieve.
• In terms of relation between my two magazines I made sure I picked amodel that was relatable to my target audience, that I set out to createmy magazine for. By using a late teenager/young adult as my model,this would be something that my target audience can relate too andcreate a relationship between the model, magazine and reader.• Another key thing I learnt was changing the font for different parts ofthe magazine. In my school magazine I only used about two fonts forthe whole magazine. I learnt in my music magazine that if I wanted it toolook professional, I would have to use a variety of different fonts. In all Iused around 4-5 fonts in my magazine for the different aspects of themagazine.• Another thing that I learnt from the preliminary to music magazine wasthat none of the stories in my preliminary magazine had relation to themain model on the front cover. This is very unprofessional and afterdoing research I found that big magazines such as Kerrang, Complex &Vibe always have a main story presented about the main model,presented in large beside the model. I took this into consideration andmade sure my main model had a main story on my double page spread.
I think the main feature which makes my music magazine a lot moreprofessional than the preliminary magazine was the quality of my musicmagazine compared to the preliminary magazine. The quality of mymusic magazine was much higher compared to my school magazine,this came down to all the aspects of the techniques I used, for examplein my music magazine I used a professional dslr camera which a muchhigher quality whereas on my school magazine I used a lower qualitycamera. There were lots more aspects that made my music magazine alot more appealing, eye-catching and of higher quality – the range ofcolors, the location, the model, the way the model poses, the layout andthe stories all contributed to making my magazine look a lot moreprofessional and of higher quality.