2. Identity
Growing up an only child, Eric Kolacinski spent a
lot of time watching sports and dreaming of one
day becoming a broadcaster. After spending
several years in the tech ļ¬eld working as a
support technician, Eric enrolled at Full Sail
University to study sports media and marketing
with hopes of achieving his dream career in the
sports media industry.
3. Profession
Sports Media and Marketing
Social Media Coordinator
Podcast host
Marketing Manager
Hero Archetype-
By inspiring others and working hard at my own craft I lead by example. Setting the path for others to
follow not only with my words, but my actions as well.
4. Target Audience
Ideal Audience- Bill Simmons (The Ringer)
Paul Richardson (ESPN VP of HR)
Demographics- 85% Male, 20-65 years old. Mostly white,
college education and married. Residents of the United
States
Psychographics- Enjoys all sports, passionate about their
favorite teams to a āfanaticā level. Routinely devotes time
to attending sporting events or consuming sports media.
5. GOALS
Short term (2021): After graduation Iād like an
entry level position at a sports media company like
The Ringer or ESPN.
Mid Term (2025): Iād like to increase my online
identity, having followers on Instagram and Twitter
into the thousands.
Long Term (2035): My goal is to be hosting my
own sports podcast. My online presence having
hundreds of thousands of followers.
6. Skills and Analysis
Notable Skills & Current Proļ¬ciencies:
HARD: Mac OS knowlege- 85%
iOS troubleshooting- 95%
SOFT: Building Client Rapport- 70%
Time Management- 80%
Notable Skills REQUIRED in TRADE & Current Proļ¬ciencies:
HARD: On-camera work- 10%
Managing Metadata- 5%
SOFT: Professional Writing- 15%
Public Speaking- 10%
7. PROMISE
I provide passionate, thoughtful and intriguing
sports opinions and thoughts on a daily basis to
give the sports fan more to think about and
engage with.
8. Credentials
Work Experience: 10 years as tech support
working directly with customers.
Education: Sports Media & Marketing, B.S., Full
Sail University (Exp. 2021)
12. NETWORKING AND
MARKETING
Industry Events & Organizations
-Pulse Conference: Friday February 28th, Los Angeles, CA
-Digmarcon West 2020: Santa Monica, CA mid June 2020
-Digital Transformation in Sports Summit: January 29-30 2020 San Francisco, CA
Digital Marketing
Primary content: Establish a sports podcast along with written articles giving my
weekly thoughts and opinions on the world of sports.
Primary Tools: Instagram and Twitter. Promote with short podcast clips and links
to my written articles.
Website: Full Sail digital portfolio site to show my audio and written content to
showcase for other potential companies.
13. PROFESSIONAL
DEVLOPMENT
Formal Education: Complete Sports Media &
Marketing, B.S. by graduation date 2021.
Technical Skills: Wordpress training, more hands on
experience creating content with audio and video in
my upcoming courses.
Soft Skills: Practice my writing skills and creating
written content to build my portfolio.
Mentor: Seeking an internship at The Ringer to
build relationships and gain work experience while
pursuing my degree.
14. Elevator Pitch
Eric Kolacinski
You know that new voice in the
sports world youāre looking for? Well
I am that voice. I give a fresh,
unbiased and honest opinion on
everything in the sports world.
Bringing in new listeners and readers
who want to hear what Iāll say next.
15. REFERENCES
Job Details for FOX Careers. (n.d.). Retrieved from https://foxcareers.com/Search/JobDetail/R50010499.
2020 Sports Marketing Summits. (n.d.). Retrieved from https://digimarcon.com/2020-sports-marketing-summits/.
Sports Business Conferences. (n.d.). Retrieved from https://www.scoreandchange.com/sports-business-conferences/.
