A simple presentation by an aspiring writer looking to make his name in the sports media industry.

1. Personal Brand Exploration
Eric Robinson
Business & Marketing
19 March 2020

2. Identity
What makes Eric Robinson unique? How about
well-rounded knowledge of sports itself.
Combined with the artistry of being able to
carefully construct an article that fits and adapts
to any reading style or preference. When you
blend those qualities with the genuine desire to
provide quality content that the reader finds
themselves gravitating to on a normal basis,
your result is him. A strong-minded sports
journalist that was born and raised in Columbia,
South Carolina with five years of freelance
writing experience.

3. Profession (Sports
Media)
• Sports Writer
• Multimedia Journalist
• Sports Analyst
• Hero Archetype - Delivering
authentic sports content
consistently that provides
readers/consumers reasoning
to utilize my opinion and work
as a reliable source.

4. Target Audience
Recruiters/Hiring Mangers/Associate Directors:
• ESPN
• Bleacher Report
• The Athletic

5. Career Goals
• Short Term (Immediately after graduation) - Firmly, comfortably entrenched
into my journalism career with a major sports platform (ESPN, NFL.com,
Bleacher Report, The Athletic, CBS Sports, Fox Sports, Sporting News,
Sports Illustrated)
• Mid Term (5-10 years) - Evolving from print journalism to obtaining more
opportunities in broadcast journalism which includes in-studio analyst
and/or podcast hosting.
• Long Term (15-20 years) - Obtained impressive experience by having
covered exclusive sporting events such as the Super Bowl, College
Football Playoff games (including the championship), NBA Finals as well
as NCAA Basketball tournament.

6. Skills Analysis
Notable Skills and Proficiencies
Hard
• Ability to coordinate and produce stories - 85%
• Broad sports knowledge and efficient researching ability - 80%
Soft
• Public speaking - 75%
• Knowledge of communications and media - 60%
Notable Skills and Proficiencies Required
Hard
• Desktop Publishing Software - 60%
• Video creating and editing - 40%
Soft
• Establishing and maintaining interpersonal relationships - 40%
• Assign stories to other fellow reporters/staff members - 20%

7. Promise
I promise to be an integral part of the
highly successful sports platform and
provide quality work and material for
the number of consumers that desire
such.

8. Credentials
Work experience:
Five-year freelance writing career has included publishing online content for SB Nation,
Fox Sports, and Fansided. A number of published articles have been distributed to
Bleacher Report for viewership.
Podcast co-host experience with SB Nation as well as Full Press Radio. Episodes
distributed and viewed on Spotify, Apple Podcasts, YouTube, and Facebook Live.
Education:
Sportscasting - Bachelors Program, Full Sail University (2019-Present)

9. Competition
Eric Robinson - Freelance
Sports Writer - SB Nation
Experience :
Freelance writer
since 2015
Education:
Sportscasting,
Bachelors
Program
Full Sail
University (2019-
Present)
Skills and
Endorsements:
Sports Writing
Football film study
Social Media
operator
0 total endorsements
10 LinkedIn
connections
Kris Knox - NFL columnist
Bleacher Report
NFL columnist -
Bleacher Report (2013-
Present)
Associate Editor -
EndZone News
(2011-2012)
Graduate - Miami
(OH) University
Editing
Sports Writing
Copy editing
Social Media
operator
23 total
endorsements
212
connections

10. Competition
Eric Robinson -
Freelance
Sports Writer - SB
Nation
Experience :
Freelance writer
since 2015
Education:
Sportscasting,
Bachelors
Program
Full Sail
University
(2019-Present)
Skills and
Endorsements:
Sports Writing
Football film study
Social Media
operator
0 total
endorsements
10 LinkedIn
connections
Elijah
Balcarcel -
Sportscasting
student
No sports
media
experience
Sportscasting,
Bachelors
Program
Full Sail
University
(2018-2020)
Adobe
Illustrator
Adobe
Photoshop
0 total
endorsements
20 LinkedIn
connections

11. Brand Position
Simply put, Eric Robinson has a unique desire, a burning
ambition, genuine aspiration to be a very well-rounded
sports journalist. One that pushes the envelope, evolves
into a strong link on the corporation’s chain, and is
viewing this opportunity as a dream come true.

12. Networking & Marketing
Industry events and organizations
• Reese’s Senior Bowl 2021 - Date: January 30, 2021 -
Location: Mobile, Alabama
• 2021 NFL Draft - Date: April 2021 - Location:
Cleveland, Ohio
• CFP National Championship - Date: January 11, 2021
- Location: Miami Gardens, Florida
Digital Marketing
• Primary Content: Producing online content in the
form of columns that will highlight key prospects in
both the Senior Bowl and the NFL Draft as well as
live, up-to-date recap of the College Football
National Championship
• Primary Tools: Twitter. Producing live caption and
insightful information
• Website: SB Nation

13. Professional and
Development
Formal Education
- Completing Sportscasting program with Full Sail University; Expected graduation year: 2021
Technical Skills
- Polish editorial skills for future editor positions
- Enhance public speaking skills for future on-camera projects
Soft Skills
- Fine-tuning LinkedIn profile/account to establish more professional connections
- Build portfolio to provide resume and business cards

14. – Eric Robinson
You know how today’s society desires news to be more at their
fingertips than anything else? Not only do they desire that news
but they also want the content to be wholesome and worthwhile.
A solution for that is to provide opportunities to aspiring writers
who want to fill that void. That is where Eric Robinson comes into
play.

15. REFERENCES
Knox, K. (2020). Kris Knox LinkedIn Profile. Retrieved March 21, 2020, from
https://www.linkedin.com/in/kris-knox-6111988b/
Balcarcel, E. (2020). Elijah Balcarcel LinkedIn Profile. Retrieved March 21, 2020, from
https://www.linkedin.com/in/elijah-balcarcel-97bb1a17a/
ONETOnLine.org. (2020). Summary Report for: 27-3022.00 - Search Sports Media. Retrieved March 22, 2020, from https://
www.onetonline.org/link/summary/27-3022.00
Learn career site. (2019). Sports Journalism- Job Description. Retrieved March 22, 2020, from
https://learn.org/articles/What_is_Sports_Journalism.html
Sports Career Finder (2020). Sports Media jobs on Sports Career Finder. Retrieved March 22, 2020, from
https://www.sportscareerfinder.com/sportsmediajobs/