1. Analysisof Digipacks
Thisdigipackfollowsaverydistincttheme of the
cloudsand the sky(thatfollowsthroughoutthe
designof the case).The title onthe slip-oncase is
significantbecauseithasthe name of the artist
ina verylarge font,whichblendsintothe
background. Once the slipcase hasbeen
removed,youare able tosee the albumcover
itself andthenthe designinside asyouopenit
up.In thisexample,akeytheme isthe relation
betweenthe skyandclouds, andflowersand
gardenis significantbecause itsymbolises
thoughtand creativity.The imagesusedinside
the pack is thatthe colourtheme changesall
togetherapartfrom the middle sectionwhere the cdis. The maindifferenceisthe introductionof
the flowersandthe change of style fromthe artist;however, thesebecome linked, asthere are
flowersinthe middle sectionthatfollowthe theme of the albumcover,withmore of apastel shade
to them.RecordedatPolydorRecords,London,anddistributedby the Universal MusicGroup.
The digipakforTaylor Swift’s1989
albumisto helpreiterate the ideology
of the AmericanDream.The fact that
the mainimage on the CD itself isof the
skyhelpstoemphasise dreamsand
aspirationsandcouldbe a visual tothe
storyTaylor istryingto tell throughthe
lyricson thisalbum.The fonts usedare
based on Taylor’shandwriting.The slip
on case is the same as the actual album
design,withthe 1989 beingthe mostprominentfeature.ThisdigipakincludesPolaroid pictures,
whichare titledinsetsas‘PhotosfromTaylor’,whichisa strategyof marketing,andmakingthe
audience, feel closertothe artist.Inside the picturesare copiesof Polaroidsfromheralbum
photoshoot. RecordedatBigMachine Records,distributedbyUniversalMusicGroup.
In thisdigipakforthe albumBlurryface byTwenty
One Pilots,ithasa strong colourtheme of black,
white,andred,thisrepresentsthe genre. The logo
on the CD itself emphasisesthe meaningtheyare
tryingto portray intheirsongs,e.g.the 3 x 3
formatof the circlessymbolisesnineof the songs
on the albumand the patternsandcoloursof
these circleshave adeepermeaningtowhatthose
songsare. Thisdigipakdoesnotuse picturesof the
band,but usesthe colourscheme andthe layout
of the coloursto create the moodand aestheticof
the albumand to show.RecordedatFueledBy
Ramen,New York,and distributedbyWarner
Music Group
2. Analysisof Magazine Ads
In thismusicmagazine,the advertistitledsothat it grabsyour
attention.The mostimportantfeaturesare larger,e.g.the name of
the artists- Lana Del Reyand the name of heralbumcontrastingthe
coloursof the background‘Bornto Die’whichwill alsostandoutand
catch the reader’sattention.The photoof the artistisalsokeyin
people recognisingwhatthe advertisaboutandfollowsthe theme
of the album. The fontsare clearlyreadable andmake readingand
understandingaloteasier.Also,the languageisveryfactual andis
usedina directmanorso anyone can understanditspurpose (to
advertise andmarketthe upcomingalbuminthiscase. The layoutis
the name of the artistat the top as the mostrecognisable,the name
of the album, inthe fontstyle usedonthe albumcover,and thenthe
release date,alongwiththe ‘includedtracks’.
In thisadvert,the mainfeaturesof the albumcoverare the focusof
grabbingthe attentionof the reader.The fontsare clear to readand
are large enoughtobe seenalongwiththe contrast of colours.Again,
the largerfontsare of the mostimportantinformation,e.g.the name
of the artistand the release date of theirupcomingalbumbeingthe
mainthingsthat have to be noticedinorderfor themto be
recognised.The language usedisdirectandinformativeandcanbe
understoodbyanyone.The layoutisthe name of the artist at the top
as the most recognisable,the name of the album, inthe fontstyle
usedon the albumcover,andthenthe release date whichis
significantwhen rememberingspecificdetailsand makingit
memorable.
In thisadvert,the colourscheme issimple andobvious-the bright
orange and the white.The albumfeaturesaclose upimage of Ed
Sheeransface andbelow,hisname onthe top,the name of the
album,andbelow thatthe release date. Hisname andthe name of
the albumare inthe same fontto indicate thatitis hisalbum, and
those twodetailsare the mostimportanttogether.Also,the release
date and the ‘includedtracks’are ina darker colourwhichbrings
togetherall the importantdetailswhichwill helpmarket/sellthe
product.Includingthe reference forthe tracksincludedisanother
marketingstrategysopeople will automaticallyknow whattheyare
lookingforwithouthavingtothinktoomuch.
