MC profile 2015 ΕΝ

WELCOME
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THE WAY OF EXPANDING
Corporate
presentation

www.twiter.com/myid www.facebook.com/myid www.mywebsite.com
PRESENTICA
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expanding your business abroad:
Does the process seem as a difficult puzzle to be solved?
We can help!
Covering every step of the procedure from market research to signing contracts,
from opportunity evaluation to distribution channels and local regulations
we will provide a complete custom solution for your business.

Modus Cresco is a one-of-a-kind Global Business Development consultancy firm,
headquartered in Athens, Greece, with immediate access to three continents.
Modus Cresco was established in 2011, and specializes in assisting corporate organizations
create sustainable growth through successful expansion into international markets.
Modus Cresco creates and implements strategic plans for all stages of foreign market penetration
and delivers results that ensure profitability and long-term sustainability.
Modus Cresco has been an invaluable partner to corporations SMEs interested in entering Global
Markets, through its deep experience and international expertise, the offer of tailored business tools,
as well as its broad international network.
Modus Cresco takes a lot of pride for its flexibility and its passion for efficiency, results
and the value it has been adding to organizations worldwide.

ABOUT US
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HEADILINE
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Our vision
Being an absolute synonym with powerful development in the foreign markets,
through trustworthy counseling and vivid contribution

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Our mission
To offer high quality customized services during the expansion and establishment
of our clientele in the foreign markets through minimizing risk and securing profitability.
To provide the scientific and hands-on experience on the data of the market considered,
as an enabling factor in the procedure of reaching out foreign markets.

MEET THE TEAM
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John HarrieJohn HarrieJohn HarrieJohn Harrie
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Our goals
Satisfaction, recognition and instant absorption of the products and/or services
of our clients / partners
Addressing all the needs (penetration or product design) expansion
The continuous development and update on international trade marketing of our clients
The recognition of penetration opportunities in foreign markets
and the customized approach proposal
The profitability and sustainability, based on corporation’s strategy with targeted actions

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Our values
Honesty
Credibility
Innovation Creativity
Coherence
Effectiveness

Modus Cresco delivers comprehensive Global Business Development
services and solutions, designed to assist businesses make the step
change from the domestic market to a multinational organization.
Modus Cresco is structured and based upon a firm code of
professional ethics and corporate responsibility guidelines.
Services

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Market
Review
Market Entry
Strategy
Provides markets intelligence on the competitive landscape
and the market conditions of the target geography, and is
a crucial step for successful market penetration, as well as
a tool for delivering innovative solutions
The various options for market entry are assessed and aligned
with the corporate vision and goals.
Each entry strategy (out-license agreements, sales and distribution
agreements, joint ventures and direct investments) carries varied levels
of organizational commitment requirements, degrees of control,
technical and commercial threats, as well as profitability potentials.
Modus Cresco is best equipped to lead the evaluation of the market entry
alternatives available to your organization, in line with your corporate strategy,
culture, vision, requirements and goals.

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Services
At Modus Cresco we take pride at our extensive experience and proven tract
record of successful partnerships. Over the course of the past 22 years,
our team has developed solid professional and corporate commercial networks
that can assist your organization to maximize the return on your investment,
whilst minimizing all technical, commercial and regulatory threats.
Identifying
the suitable
sales strategy
and commercial policy
Following a detailed market review and opportunities assessment,
Modus Cresco leads the process of evaluating the sales strategy
and commercial policy that best fits your corporate and product or
service profiles.

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• Corporate profile development, tailored to the target geography and market
• Category and geography market analysis and segmentation
• Product / Service competitive positioning and Unique Value Proposition
• Design and implementation of tailored sales strategy to gain access to buyers and/or direct accounts
• Design and implementation of marketing strategy, adjusted for the local market dynamics and in line with corporate vision and goals
• Drive all stages of agreement with international partners – from prospect research and due diligence, to formalizing a contractual
agreement
• Support throughout the first year of operations
• Complete and thorough hands-on product / service training on the ground
• Talent recruitment on the local or regional level
International Business
Modus Cresco channels the tactical expertise of our 22 years
of cumulative experience in Global Business Development
right into your organization’s existing exports department,
delivering precisely the information and tools needed
in order to shorten the the time-to-market and boost your growth.
AMPLIFY
YOUR EXPORT
DEPARTMENT’S
ACHIEVEMENTS
Modus Cresco offers its support throughout the entire process, from the initial consultation
all the way to international operations management and growth “End to End”

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Business Plan Implementation2 3
• Market research through regional
local partner network
• Secondary research
• Market size
• Competitive landscape
• Sales channels
• Customer targeting
• Primary research
• Field visit
• Market size
• Core market segments
• Sales channels
• Competitive landscape
• Pricing policy
• Regulatory environment
• Complete go-to-market proposal
• Management interviews
• Target market data review analysis
• Analysis of manufacturing options
• Financial review
• Evaluation of local sales channels, logistics
network, and local support
• Market entry options
• Sales Revenue forecasts
• Development of logistics structure
• Design of local presence and support
• Cashflow and PL forecasts
• Business plan proposals
• Project leadership
• Management of suppliers,
local services and regulations
• Sales management as per forecast and feed back to HQ
• Addressing unexpected matters on the fly
• Contractual agreement with supplier
and/or local channel operator
• Interim local presence management
• Management of local sales channels
• As per forecasted sales
• Communication and reporting in alignment with HQ
• Rolling exports
Target Market
Assessment
1
STAGESACTIONSDELIVERABLES

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Continuous support
By designing, developing and implementing
processes that solidify a global strategic mindset
and an international approach to operations,
with a particular focus in assisting domestic
SMEs make the step change into sustainable,
global organizations
Modus Cresco innovates by supporting your organization via two main pillars,
throughout the international business development and exports stages:
By delivering end-to-end solutions and targeted
actions, ranging from researching prospects
and establishing collaborations, to negotiating
contract terms and signing agreements, defining
commercial policies as well as professional
support throughout the early stage of
international operations

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Indicated projects

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25 Kalavryton str. • 166 73 Voula • Greece
tel./fax: +30 210 96 89 367
info@moduscresco.com • www.moduscresco.com
Contact us!
We will make sure you break into the markets
Fast, Safely and Successfully!

MC profile 2015 ΕΝ

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