Magazines Coursework

2. I based my magazine around “ELLE” magazines. Elle is for older teenage women because they are
more expensive then Seventeen and Cosmopolitan, so older young women age 18-40 who would be
able to afford them because they most likely have a job so have more money to spare on magazines. I
would use this as it broadens the market range so it would increase the amount of sales. Elle’s front
covers look sophisticated and less busy then the other fashion magazines so this shows it appeals to
more of a mature young adults as the language its uses is more adult friendly. The langue I would use
would be informal but mature as my magazine would be for young adults. The main target audience
for Elle is for adult females as the key image on the cover are always of a female celebrity or model
consistently within the different issues. They never use a child star as the magazine is not directed to
children. I would do the same as it makes it obvious who the target market is.
The topics that are inside are most likely to appeal to females as they relate to female gender
serotypes such as fashion and beauty and gossip. I would only use fashion and beauty because I think
it is more sophisticated than ‘chatty’ gossip. The celebrity or model in the middle is always wearing
stylish clothing looking at the audience in direct mode of address, so the audience feel the magazine is
directed towards them. I would use this for my magazine cover as it empathises the female audience
as the models are female and the direct mode of address is effective as it is eye catching and
persuasive for the audience to buy the magazine. The stylish clothing show that the magazines knows
what they are talking about as it shows that have a knowledge of fashion as it is a fashion magazine
which I would also use for my magazine. They use a celebrity because the audience would know who
it is so they might want to read about them and it makes the magazine look well known with a good
status because a celebrity has agreed or wanted to be on the cover.
All the colours on the cover corresponded and relate to each other to make it look like professional
and sometimes relate towards the season, the colours go well together as well to make the magazine
look appealing. I would make sure the colours I use complement each other and sometimes relate to
the season. Elle a general magazine towards women as it is about fashion, beauty, celebrity gossip and
health care but I would have my magazine as fashion and beauty so it is more specialised.
Elle Magazine Research

3. Cbeebies Magazine Research
Cbeebies magazine is a children's television magazine as it is about the Television program called Cbeebies which runs
a lot of separate children's programs. The magazine is specially for this Chrildren’s program so this makes it a specialist
magazine. about The Publisher is Immediate Media Company London Limited under Licence from BBC Worldwide.
The Masshead ( Cbeebies magazine) is large and bold and colourful to attract children’s eyes. The font and layout of
the title is the same logo used for the Cbeebies children TV show apart from the ‘magazine’ written under the title so
young children will understand this is a magazine. This makes the target audience know this magazine is directly
related to the TV show as they will recognise the same logo being used. Because Cbeebies is a children’s TV show age
range 1-8 years, the magazines target audience is the children who watch the TV show and the parents who would be
buying the magazine for their children.
The cover lines mention what is inside the magazine so this will persuade the audience to buy the magazine, as they
would want to use and have fun with the contents inside the magazine. Showing the contents on the front cover gives
more information to children about what is inside and helps persuade the audience to have the magazine as they might
like to do the activities. This magazine has lots of key images that are characters from the Cbeebies TV show. The
children would recognise their favourite character so would want their parents to buy it, this persuades the audience to
buy the magazine as they might want to read stories about their favourite characters from the TV programs. It also has
the yellow trade mark characters Cbeebies, this is used to emphasise that this is for that specific TV program. For
young children who can’t read the title, this make it easier for them to know that this is a Cbeebies magazine as they
will recognise the yellow characters as well as seeing pictures of the characters from the programs.
The ‘little learners’ on this tagline appeals to the parents of the children as it makes the parents think the magazine is
fun for their children while learning educational skills. Parents think the magazine would be good for their child’s
learning so they are more persuaded to buy the magazine for their children. The colour scheme is bright and colourful
to attract children’s eyes. The colours consist mostly of primary colours to make the gender of the magazine unisex so
boys and girls can both enjoy the magazine. Using lots of bright colours makes the magazine look appealing for
children as it gives off a positive, happy fun attitude that children love.

4. General Magazine
The cover lines mention other celebrities
that feature inside the magazine so this
will attract the audience and the “…”
makes the audience want to read the
magazine to find out more information.
The model is Emma Watson who is a
famous actress known for her role in the
famous Harry Potter film’s so this
attracts the audience as she is well
known. The anchorage text links to the
key image effectively because Emma’s
hair has been drastically changed
compared to the Harry Potter films to
represent “Life after Harry Potter” so
this engages the audience as they would
want to know what Emma Watson is
doing after Harry Potter.
The main colour scheme is burgundy
which a feminine colour is so this
appeals to the female target audience.
The burgundy also relates to the “fall”
theme as fall is American for autumn
and burgundy corresponds with the
season so it makes the magazine look
like it knows what it is talking about as
“Must-Have Fall Looks” is the main
cover line. The models lips are bright
burgundy that contrasts to her pale skin
so this attracts the “Male Gaze” as men
find lips attractive.
This cover line attracts the female target
audience as it sounds gripping and
important information as this is mostly a
fashion magazine so the female target
audience are buying this magazine so
they know the latest fashion so they feel
like they can trust this magazine as it
delivers what they want.
The model is the key image as she is big
and in the middle of the page. She is
looking directly at the audience in Direst
Mode of Address so the audience is
drawn into buying the magazine as they
feel it is directly towards them and
attracts their attention.
The model is the key image as she is big
and in the middle of the page. She is
looking directly at the audience in Direst
Mode of Address so the audience is
drawn into buying the magazine as they
feel it is directly towards them and
attracts their attention.

5. The elegant font of the logo of the magazine
is large and bold at the top of the page to
remind the reader what magazine they are
reading. This is also so as a marketing
technique because the contents page would
be the page the readers look at the most
besides the cover so other people might see
the title/logo of Elle when the reader is
looking at the contents page. This is an
effective marketing strategy as it could
encourage people to buy the magazine as
they see another person reading inside.
The information is split up into nine
sections with bold subtitles to make it
quick and easy to find things to read.
This clearly separates the topics and
makes the layout look less cluttered as
it is presented in columns. I would use
different sections and titles in my
contents page because it makes the
magazine look more professional and
simple to read.
The colours that are used are mostly
monochrome with a pop of colour in the
subtitles so the page looks classy and
stylish and appeals to young women. The
colours used in the subtitles are used to add
brightness; they are bold positive colours to
brighten up the page to contrast the white
and black. I think the black lines that are
used to divide the sections up are effective
as it makes it easy to read and makes the
page look modern and artist as it also
compliments the Elle logo.
There are hardly any pictures or photos
on the contents page because this
should have information and be easy to
understand. This also makes the page
look less cluttered compared to the rest
of the magazine; as fashion magazines
are dominated by pictures so this evens
out the magazine. The small photo that
is being used is to add a bit of colour
and to show directly what is on page
199. This is being used so the reader
knows the page is about fashion and to
also attract the reader’s attention, as
they would be intrigued to find out more
by turning to the page.
Content Page

6. Target Audience
After looking at the UK tribes website The target audience that would be for
my magazine would be the “Aspirant” tribe. The teenagers that fit in this tribe
are the ones who love the latest designer fashion, music and work hard into
looking “trendy” and cool. They are “social butterflies” who love to addend
high end events and wear and buy high end designer clothing. Their clothing
style as seen as “fashionable hipster” so they work expensive brands into their
own style to seen more “hip” and “stylish” as everyone else. They often have
money to spend on the expensive clothing as well as fairly expensive high-
street brands such as River Island and Top Shop, as well as being influenced by
celebrity styles.

7. https://www.surveymonkey.com/r/TD6PSQ6
Questionnaire Research
The majority of the people I asked
was in the 15-20 age range so I will
focus more on this target market. But
I will also aim it at the 21+ age range
to expand trade and too encourage
more ages to invest in it.
I asked the same amount of males
and females as I was interested what
males would answer to my questions.
This is also because the majority of
the questions in my questioner were
about fashion magazines towards
male and female and not just only
towards women.
My Questioner

8. Questionnaire Research