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1. MKT 578 Week 2 DQ 1,2,3
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2. MKT 578 Week 2 DQ 1,2,3
Week 2 DQ 1
Describe the role of marketing research as it pertains to public relations.
Compare and contrast primary and secondary research. Is one more important than
the other to public relations professionals and their efforts? Why do you think
so...or why not?
Week 2 DQ 2
What do you understand internal and external stakeholders to be, when considered
from the perspective of the Public Relations profession? How would you
determine how to classify a stakeholder as internal or external? Provide an
example of your classification process from your company or another organization
with which you are familiar and share your rationale.
Week 2 DQ 3
Compare and contrast public relations and publicity. How are they different? How
are they same? Do you subscribe to the notion that any publicity is good
publicity? What do you think this statement implies? What about the potential
for and fallout from negative publicity? Please provide at least one example of
both good and negative publicity that support your position