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What Do Top Companies Look for in PM Interviews by Facebook PM

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What Do Top Companies Look for in PM Interviews by Facebook PM

  1. 1. www.productschool.com What Do Top Companies Look for in PM Interviews by Facebook PM
  2. 2. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  3. 3. Corporate Training Level up your team’s Product Management skills
  4. 4. Free Product Management Resources BOOKS EVENTS JOB PORTAL COMMUNITIES bit.ly/product_resources COURSES
  5. 5. What do Top Companies look for in PM interviews Deepti Madan /in/madandeepti Disclaimer: The content in this presentation is for educational purposes only and does not include any specific facts of products or companies the presenter worked for. The opinions expressed in this presentation are solely those of the presenter based on personal PM experience.
  6. 6. What makes Product Management interviews hard? - No silver bullet for preparing for PM interviews - How to figure what exactly the interviewer is looking for - Broad range of skills being assessed (objective and subjective) - Myths and pitfalls to avoid - What things to do and NOT to do during a PM interview - Is interviewing for a PM role at a start-up much different from that at a large organization Image Source: lynda.com
  7. 7. Key Skills being evaluated in PM interviews Busting common myths and sharing DOs and DONT’s
  8. 8. Product Management - what does a PM do? 1. Product - Market Fit 2. Defining your product mission/goals, strategy and roadmap a. Long term thinking vs short term execution 3. Driving teams for executing on the mission and prioritization 4. Measuring impact
  9. 9. Key skills you’re being evaluated for during a PM interview A. Creative problem solving B. Using data for decision making and evaluating trade-offs C. Collaboration and how you respond to feedback
  10. 10. Common misconceptions busted! MYTH 1: Domain experience or core specialization is vital for being a successful PM. While domain experience can help, in some cases it can be limiting. Most companies look for generalist PMs with a broad set of experience who can work in any space agnostic of specific domain. MYTH 2: User journey, personas, feature prioritization, trade-offs are fluff terms that PMs use. Focusing squarely on the users and their problems makes all the difference between a strong and a weak PM and the ultimate impact you make with your product. MYTH 3: Data-driven and data-informed decision making is the same. You want to make data-informed decisions, not purely data-driven. Combine data with product intuition, user behaviour research and qualitative feedback when making product decisions.
  11. 11. Pitfalls to avoid during a PM interview ● Intro - Tell me about yourself ○ Do NOT read your resume ○ Be real, don’t inflate! ● Rehearsing frameworks and blurting them out ○ Use tools/frameworks but do not make them sound rote/overt ● Not addressing interviewer questions upfront and directly ○ Not responding to interviewer cues and feedback ● Steering most of the conversation, rather than making it a dialogue ○ Throwing in keywords you just learned from looking at the company’s website ● Providing verbose and detailed responses (less is more!) ○ Know when to zoom-in and zoom-out with your responses, leverage concise and structured Comms ● Presenting strengths as weaknesses/taking full ownership for past success ○ Doesn’t work anymore and major pitfall to avoid! Focus on Self-awareness and Humility
  12. 12. Breaking down the PM interview Key skills mapped to interview types and frameworks/strategies that you can leverage
  13. 13. A. Creative Problem Solving GOAL: Are you able to think creatively and translate ambiguous/challenging problems into a thoughtful solution? QUESTION TYPES: Product Design - Eg: Design an app like fitness/health app or physical product like a modern garage opener. Product Strategy - Eg: How would you solve homelessness in San Francisco? How would you improve Product X? ● How do you understand and prioritize user needs? Is there a specific target segment you want to focus on? ● What key assumptions you made? What questions you asked during the interview? ● Did you jump to solutions or did you take the time to understand users needs and problems? ● What goals you set for your product? How would you measure impact? ● What would your MVP product look like? Did you challenge your own assumptions when evaluating your solution? How would you launch this product? ● Did you summarize your recommendations? ● Overall, how structured were you in your thought process and communication?
  14. 14. B. Using Data for Decision-Making and evaluating Trade-offs GOAL: Are you able to use data to measure goals and track product success? How do you evaluate trade-offs? QUESTION TYPES: Product Execution - Eg: What is more important - engagement or new user acquisition for Product X? Estimation - Eg: What is the market size of driverless cars in 2025? ● Understanding the product rationale, problem and market sizing leveraging data ● Deeper motivation on why users are using a specific product and competitive alternatives ● Asking the right questions that can provide you deeper signals into why the product exists ● Are you able to set clear actionable metrics for tracking progress and overall product success? ● Why metric_X is important for metric_Y? Identifying 1-3 topline metrics and reasoning for them ● Remember, there’s no right or wrong answer for these questions, it’s about how you think holistically about the problem space, and clear rationale on how you’d prioritize and make decisions
  15. 15. C. Collaboration and how you respond to feedback GOAL: How well would you work with the team? How do you inspire people on your team to work on important problems? How do you respond to feedback? QUESTION TYPES: Behavioral/Leadership & Team Drive - Eg: Share an example when you received critical feedback and how you responded to it. ● How real are the example you share? What’s the scale of problems you’ve encountered? ● What’s your working style? How do you handle complexity and ambiguity? Do you think big? ● How do you manage conflicts and work with a diverse group of stakeholders? ● Do you take ownership/accountability for past failures? How do you demonstrate empathy on the team and resilience? ● How well do you listen and respond to interviewer questions, cues and feedback? ● Be real and share actual experiences that either helped grow you or transformed your approach/thinking!
  16. 16. Closing thoughts Identify your passion and if Product Management is your passion, think of interviewing as an experience to learn from and advance your passion. So enjoy the ride! There’s an opportunity in every failure. You have to accept failure as a prerequisite to learning. Practice, Practice, Practice! No one became an expert at PM interviews in a day. Be a sponge and learn every day!
  17. 17. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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