Mkt 578 week 2 learning team project problem framing paper
1. MKT 578 Week 2 Learning
Team Project Problem
Framing Paper
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2. MKT 578 Week 2 Learning Team Project Problem Framing Paper
Resource: University of Phoenix Material: Public Relations Learning Team Project
Write a paper between 1,050 and 1,400 words in which you describe your approved
organization and a problem or opportunity currently confronting it.
Discuss the role that public relations appears to play within your selected
organization, as well as its importance in the organization’s overall
promotional mix. Be sure to do the following:
Provide a brief background of the selected organization, including its products,
services, and customers.
Identify the problem or opportunity at the center of the scenario for which the
organization must develop and implement its public relations response or
campaign.
Identify the stakeholders, target audience(s), and ethical implications related
to the campaign.
Discuss ethical implications related to the PR issues.
Discuss the depth and breadth of research that will have to be conducted during
the development of the campaign to ensure its effective implementation.