This document provides instructions for an individual assignment for an MKT 578 course. Students are asked to write a paper between 1,050-1,400 words identifying and analyzing the internal and external stakeholders affected by a public relations campaign that was the subject of a prior learning team project. Students must identify the needs of each stakeholder group, critique how well the organization addressed each group's needs, and provide recommendations for how the organization could have better addressed stakeholders' needs. A concept map illustrating the stakeholders must also be included.

1. MKT 578 Week 3 Individual
Assignment Public
Relations Stakeholders
Paper
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2. MKT 578 Week 3 Individual Assignment Public Relations Stakeholders Paper
Resource: Week Two Problem Framing Paper
Use the public relations campaign that is the subject of the Learning Team
project introduced in Week Two as a reference.
Write a paper of 1.050 to 1,400 words describing in detail the full, specific
array of internal and external stakeholders (publics) affected by the campaign.
Identify the perceived needs of each of the stakeholder categories and critique
how well your selected organization addressed the needs of each of those
internal and external publics to date.
Provide and support your recommendations for anything that might have been done
more effectively to this point.
Create and include a concept map that illustrates the internal and external
stakeholders (publics) affected.