The document discusses the transition from Managerial Capitalism to Distributed Capitalism as the next stage of economic evolution. Distributed Capitalism is enabled by new technologies and social trends that empower individuals and communities. Under this model, companies federate to provide integrated support around an individual's needs rather than focusing on products/services. This shifts business questions from what is produced to who the constituents are and how to collaborate to support them. Some early examples of this include health-focused networks that bring together different groups to help individuals better manage conditions like diabetes or smoking addiction. The document calls for innovators to explore new business models aligned with this emerging economic logic.

1. The future of Web 2.0 “The maturation of Web 2.0 is part of a largerdevelopment”

3. Innovation at Syllogic

5. Coreteammember at Renaissance Groep

6. Co-founder of Somere

8. What is going on? We are currently in aneconomicdownturn, butthere is more! The chasm: Companiesseekways to “getcloser to theircustomers” Peopleincreasingly mistrust institutions The chasm is growing and willlead to a revolution in capitalism

10. Maturation of Managerial Capitalism Introducingnew business models Central rolefor marketing Improving the mechanism Drivenbycompetition Benchmarks, case studies, best-practices Increasingvalue Optimum has been reachednow Further “optimization” leads to lowervalue

11. Example – Toiletpaper 8-pack was smaller, sameprice Still 8 rolls Stilldoublesheet Still 200 sheets per roll Shorter sheets 12 cm vs 13 cm over 8% priceincrease

12. Example – Sugar sticks (1)

13. Example – Sugar sticks (2) 25% priceincrease

14. Something else happened as well Birth of a new type of consumer Need for psychological selfdetermination Sanctuary – Master of your own destiny Voice – Direct, unmediated influence (not via interest groups, political parties, etc) Connection – Part of community, but without futile conformities Need for individualized, advocacy-based relationship Need for support to “Enable individuals to live the life in the way he or she wants to live it”

15. Towards a new Enterprise Logic Business model of the 20th century “Managerial Capitalism” Business model of the 21st century “Distributed Capitalism” Individual Individual Individual Institution Institution Co-creation 3 forces Institution Individual Individual Individual Institution Institution Communities Individual Individual Social Strategies Institution Institution Individual Individual Individual

17. What product do I make?

18. What service do I perform?

20. What support do they need?

21. How do they want it?

23. TutorVista

24. Sellaband

26. Why is this economically feasible? Participants focus on core business Sharinginfrastructure ICT-infrastructure Financial services HRM services Logistic services ICT solutionsallowdetailedinsight Avoidcost of misinterpretation Time forsomeexamples

27. There are no examples yet No case studies! No benchmarks! No best-practices! Remember: we are moving into a new capitalism, not optimizing an existing one! Well, OK. We have a few examples.

29. Background: Largenumber of residentswith low income, spend 20% of itonsigarettes

30. Federators:

31. Groupsfederatearoundindividualswhogaincontrol over their smoking addiction

32. GP´s with focus ontreatment of addiction

33. Mobile phoneswith help line

34. Gyms (to prevent weightincrease)

35. Non-smoking pubs

36. Counselors in pubs to suppress the needfor smoking

37. Non-smoking support groups

38. Discounts fornon-smokersonloans, etc.

40. Background: in 2005 10% of costs of health services diabetes related. Expectationfor 2015: 40%!

41. Federators:

42. Groups federate around these individuals who are going to get control over their diabetes

43. Local health authority

44. Cable company for public access education

45. Cell phones for support + remote diagnostics

46. Gyms

47. Dedicated health service

48. Remote testing

49. Network of expert patients

50. Acquisition methods for healthy food

52. … movie clip … Penny For Your Thoughts – Don Tapscott” see: http://vimeo.com/groups/vint/videos/5420133

53. Thank you! Web: www.dolfijnadvies.nl Email: dolfijnadvies@xs4all.nl Phone: +31 6 52659314