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On the role of Openness and Platforms in the Age of Makers

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This is the presentation I gave at the second edition of the Shenzhen China International Design Fair.
I spoke about the role of Open and Shared Innovation in the age of manufacturing transformation.

This presentation deals with the impact of digital transformation in the manufacturing industry and depicts the most interesting - the available - roles in the manufacturing ecosystem of the future.

An informative context for this presentation can be accessed here: http://wp.me/plmpp-xn

Published in: Technology
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On the role of Openness and Platforms in the Age of Makers

  1. 1. Openness & Platforms in the Age of Makers Simone Cicero @meedabyte Shenzhen - Nov 30, 2014
  2. 2. SIMONE CICERO @meedabyte Italy & Factory Connector 2014 OHsummit Co-Chair Open Source Platfrorm strategy Startups & corporate Consultant and Coach in digital strategy & lean innovation
  3. 3. VISION?
  4. 4. “A Fablab is generally equipped with an array of flexible computer controlled tools […] with the aim to make "almost anything“ (wikipedia)
  5. 5. Neil Gershenfeld atoms like bits Inventor of Fablab concept
  6. 6. DOCUMENTARY BOTTOM UP PARTICIPATIVE OPEN SUSTAINABLE 10 years later
  7. 7. “when production becomes accessible to people, we’re changing the whole framework on which we’ve built our society” Tomas Diez Fab10 director + Fab BCN Manager I CONSUME THINGS I MAKE MONEYI WORK
  8. 8. From predefined paths of consumption where you’re just allowed to consume… I CONSUME THINGS I MAKE MONEYI WORK
  9. 9. …to accessible paths of creation where you can design, make, fix, tweak… for you and others. I DESIGN THINGS I PRODUCE THINGS I CONSUME THINGS
  10. 10. DESIGN THINGS PRODUCE THINGS CONSUME THINGS DESIGN THINGS PRODUCE THINGS CONSUME THINGS DESIGN THINGS PRODUCE THINGS CONSUME THINGS …towards interconnected, collaborative and parallel production models where you can participate to bigger networks and develop new visions.
  11. 11. from flat world
  12. 12. to connected cities
  13. 13. A new model … (Fab) Cities?
  14. 14. roduct n rash ut P I T O CITYPRODUCTS WASTE
  15. 15. ata n ata ut D I D O CITYDESIGN DESIGN PRODUCTS WASTE
  16. 16. Ambitious vision… but are Makers ready? Self sufficiency Sustainability Connectedness Local jobs Meaningful innovations
  17. 17. “makers?” Bourgeois pass-time? Innovation in education? New renaissance in art and design? … or new industrial revolution? “ …to fulfill their promises, [makers and fablabs] should consider a more radical analysis of technology and capitalism” Peter Troxler
  18. 18. Makers becoming just… Superconsumers? a warning sign
  19. 19. Toolkits for user innovation "user-friendly“ tools that enable users to develop new product innovations for themselves Eric Von Hippel a key concept in product innovation
  20. 20. "user-friendly“ customizability, personalization, hack-ability… for the maker means complexity for the producer simplexity user producer
  21. 21. CC-BY-SA Simon Wardley blog.gardeviance.org Key effects of competition to meet increasing users demands ? - standardization - componentization - interoperability - price competition
  22. 22. How a brand could answer such a competitive pressure?
  23. 23. become cult (uniqueness) - non standard - non interoperable - exclusive brand
  24. 24. brand networks suppliers OEMs TANGIBLE ECONOMY INTANGIBLE ECONOMY
  25. 25. networks suppliers OEMs TANGIBLE ECONOMY INTANGIBLE ECONOMY
  26. 26. The other way: increase scale - standard - interoperable - customizable - adoptable
  27. 27. being all different (but all the same)
  28. 28. How to increase scale & allow user personalization and more brand diversity? friction?
  29. 29. A potential answer: mass-market customization
  30. 30. networks suppliers OEMs TANGIBLE ECONOMY INTANGIBLE ECONOMY from:
  31. 31. indie brand startups networks suppliers OEMs experts incubators creative TANGIBLE ECONOMY labs long tail markets price competition & standardization! to… infrastructure ENABLING PLATFORMS CONNECTING SUPPLY AND DEMANDINTANGIBLE ECONOMY
  32. 32. Is Digital Transformation eventually hitting industrial production? …4 KEY TRENDS Opportunities mostly going into the INTANGIBLE component of the market:
  33. 33. hyper natural products
  34. 34. access over ownership (renting/sharing vs owning) “the average power drill is used for 13 minutes in its entire lifetime. You don’t need a drill, you need a hole in the wall.” Rachel Botsman
  35. 35. new consumer ethics for environmental and social responsibility
  36. 36. ultra personalization pushing (experiments) for a production phase which gets closer to design and use …
  37. 37. Key brands are already becoming intangible and digitalizing…
  38. 38. What external factors may give further momentum to digitalization and decentralization of manufacturing?
  39. 39. climate policies
  40. 40. “…policies can contribute to fulfilling economic potential, business expansion and social cohesion at the local level […] helping to tackle inequalities and social exclusion in their communities.” jobs policies
  41. 41. Will the combination of these trends lead to a leaner and more decentralized production?
  42. 42. (in part) it’s already happening
  43. 43. big players pitching in
  44. 44. manufacturing networks -aggregate local production capacity - connect supply and demand
  45. 45. manufacturing networks -aggregate local production capacity - connect supply and demand
  46. 46. fabrication networks -aggregate local production capacity - connect supply and demand
  47. 47. Fablabs & creative hubs - connect local design capacity - globalize discussion on open/collaborative design
  48. 48. On Demand Manufacturing
  49. 49. On Demand Manufacturing
  50. 50. On Demand Manufacturing
  51. 51. “Factories of the Future” (today)
  52. 52. “Factories of the Future” (tomorrow?)
  53. 53. Beyond Open Innovation?
  54. 54. “firms should use external as well as internal ideas, and internal and external paths to market … innovating with partners by sharing risk and sharing reward" The classic definition from Henry Chesborough …already contains everything
  55. 55. Collaborative & Open Enabling “Platforms” as Multi Stakeholder Business
  56. 56. FROM: Monolithic Profit Chains Designer Distributor Manufacturer
  57. 57. Platform TOWARDS: Participative Value Chains Designer Niche operator (customer agent) On demand Fabricator Distributor
  58. 58. NOTONLYMAKERS
  59. 59. CHANGEMAKERS
  60. 60. PICTURE CC BY francisco_osorio PICTURE CC BY SA jeanbaptisteparis PICTURE CC BY SA Sebastiaan ter Burg PICTURE CC BY SA NC Prime Numbers • Public speaking at conferences • Corporate and Startup Consulting • Digital Strategy • Workshops • Event curation and design Interested in working together? https://www.linkedin.com/in/simonecicero

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