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Sharing economy: Implications for Ridesharing

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Looks at principles that are driving the growth of the sharing economy and how they apply to ridesharing.

Published in: Technology, Design
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Sharing economy: Implications for Ridesharing

  1. 1. THE SHARING ECONOMY: Implications for Ridesharing
  2. 2. Parts of this slideshow were taken from a presentation SHARED on SlideShare by Loic Le Meur Founder, LEWEB
  3. 3. Other parts adapted from these books:
  4. 4. Our Premise “What can we learn from the sharing economy that can make ridesharing more successful?”
  5. 5. The Sharing Economy aka Collaborative Consumption
  6. 6. You’ve been a part of it ALL YOUR LIFE
  7. 7. Borrowing, not owning, books Credit: Jeremy Noble, uberculture (from Flickr)
  8. 8. But now the sharing economy is experiencing phenomenal growth
  9. 9. 40,000 people per day 30,000 cities 192 countries
  10. 10. 0 200 400 600 800 1000 1200 1400 1600 Feb-06 May-06 Aug-06 Nov-06 Feb-07 May-07 Aug-07 Nov-07 Feb-08 May-08 Aug-08 Nov-08 Feb-09 May-09 Aug-09 Nov-09 Feb-10 May-10 Aug-10 Nov-10 Feb-11 May-11 Aug-11 Nov-11 Feb-12 May-12 Aug-12 Nov-12 Feb-13 MILLIONS CUMULATIVE ORIGINATIONS
  11. 11. $320 million pledged by 2.2 million people on 18,000 projects 2011: Kickstarter hit 1 million backers
  12. 12. 25,000 fans donated $1.2M on Kickstarter to finance Amanda Palmer’s new album
  13. 13. 767,000+ members
  14. 14. Largest Community Garden on the Planet 25 million square feet
  15. 15. Bike sharing Land sharing iRent2 You SolarCity UsedCardboardBoxes.com FreeCycle ThredUp Flickr Zopa on-line loans RenttheRunway.com SkillShare . . . Wikipedia CouchSurfing.com SwapTree And more and more . . .
  16. 16. Could the sharing economy be a fad?
  17. 17. 52% of Americans have rented, borrowed, or leased the kinds of items that people usually own in the past two years. Source: Study Sunrun - Feb 2013
  18. 18. 83% said they would share these items if they "could do so easily." Source: Study Sunrun - Feb 2013
  19. 19. "We’ve always been in a culture where more is more, and suddenly we’re in a culture where less is a better quality of life. It’s pretty revolutionary." Bill Stewart, VP of customer care at Sunrun
  20. 20. Look at the large companies embracing the «collective»
  21. 21. Red Bull Collective Art, in partnership with Adobe Adobe invited artists from 85 countries to create Red Bull Collective Art, w/multiple pieces of art making one collective piece
  22. 22. During the 2012 election, Obama crowdsourced poster design ideas promoting jobs in America
  23. 23. Coca Cola running crowdsourcing design and brand ideas Coca-Cola used crowdsourcing for branding ideas, crowdsourcing marketing, video ideas (>3,600 submissions).
  24. 24. Photo Credit: NNECAPA/Flickr Same-day delivery: Some WalMart shoppers can receive a discount on their shopping when they drop off packages for people who live nearby
  25. 25. Why sharing?
  26. 26. #1 Recession
  27. 27. Photo Credit: Ed Yourdon/Flickr
  28. 28. #2 Too much waste
  29. 29. Great Pacific Garbage Patch
  30. 30. Photo Credit: plasticparadisemovie.com
  31. 31. #3 Too much stuff we don’t use
  32. 32. Photo Credit: K2D2vaca/Flickr Black Friday video
  33. 33. Self Storage is a $22 billion industry
  34. 34. Larger than box office sales
  35. 35. There is always something better
  36. 36. There is always something BIGGER
  37. 37. There is always something faster
  38. 38. The more we have
  39. 39. The more we want
  40. 40. but now, people want something different
  41. 41. Collaborative consumption can power a social revolution
  42. 42. We’re moving toward more people-2-people sharing
  43. 43. Less materialism More communityCost savings Maximum, convenient usability Sharing Economy The Sharing Economy is at the intersection of these popular desires:
  44. 44. People are moving from isolation . . . . . . where 75% of us do not know our next-door neighbors
  45. 45. . . . and where we own everything we need and Self-sufficiency Rules
  46. 46. to Collaborative Consumption where people can share resources without forfeiting cherished personal freedoms or sacrificing their lifestyle, opening them up to innate behavior that makes it fun and second nature to Rachel Botsman, in “What’s mine is yours”
  47. 47. Share Rachel Botsman, in “What’s mine is yours”
  48. 48. Replace consumerism with peer-to-peer sharing
  49. 49. The current system centralizes production, wealth, and control Industrial Economy Credit: Douglas Atkin
  50. 50. Now we have an alternative: peer sharing Sharing Economy Credit: Douglas Atkin
  51. 51. An entire new generation is growing up with new values
  52. 52. They believe in authenticity
  53. 53. They believe in sustainability
  54. 54. They believe doing well is doing good
  55. 55. They believe in community sharing
  56. 56. They believe in creating together
  57. 57. They believe in crowdfunding
  58. 58. They believe that greed is BAD, money is OK
  59. 59. They want to live with less
  60. 60. They want to live with lessMUCH
  61. 61. “this stuff ended up running my life, the things I consumed ended up consuming me” Photo Credit: Maxwell Holyoke-Hirsch http://www.nytimes.com/2013/03/10/opinion/sunday/living-with-less-a-lot-less.html Graham Hill
  62. 62. “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don't need” Rachel Botsman, in “What’s mine is yours”
  63. 63. • Technology enables this growth . . .
  64. 64. . . . and then stays out of the way of the users
  65. 65. SO . . . What are the principles of collaborative consumption that we can adapt to ridesharing?
  66. 66. 4 core principles of community Connections are optional –always Connections are non-threatening Connections can foster community Connections lead to shared costs   ❷ ❶ or
  67. 67. 4 core principles of accessibility Access can happen quickly Access is convenient Access facilitated via technology Access is secure ! EASY !
  68. 68. Together we can REDESIGN Rethink Tweak Ridesharing
  69. 69. To have less of this Tweak
  70. 70. And more of this Image created by Washington State DOT
  71. 71. Presentation created by Amy Conrick Community Transportation Association of America July 2013

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