Sweet spot als Abgrenzung gegen Gutmenschentum: gegen pure Philanthropy.Aber auch gegen den puren Business Benefit – dann wären wir bei PR, Herausforderung Glaubwürdigkeit.
Note, therearepracticallynodirectrelationsbetween business andcivilsociety. Die Welt war noch in Ordnung, allerdings Aufbrüche zu sehen: Club of Romeandthe Limits to Growth 1972 , Ökologiebewegung, founding of greenpeace in 1971, New socialmovements – peacemovement, women‘slib, environmentalistsWhile in theeconomyyoucouldobserve a radical turn tomarkets, anti-regulatory.
Differentpicture: in theemergentsocialcontract, wehave business andcivilsocietyasimportantplayers, andtheareas/constituencies/competencies of business, stateandcivilsocietyarefarmoreoverlappingthantheyusedtobe. New role of civilsociety (in numbers – Beschäftigtenzahl, Umsatz, Freiwillige) and in terms of politicalcultureanddemocracy (servicementalityturninginto an aspiration of self-determination, self-assuredagendasetting, will toparticipation,)The overlappingareasarethosewheretoexpectbothtensionandcreativity/innovation/energy. Andwe‘ll find thatmost of theissuesyoupickedasthemostimportantonesaresomewhere in thoseinterfaceareas, involvingat least two out of thethreeandoftenenough all threesectors, theirrespectivecompetenciesand – remember Drucker – theirstrengths.