Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Battle creek
1. Integrate & Implement Your
Social Media Strategy
Demetrio P. Maguigad,
Community Media Workshop
2.
3. Have a Plan
• Focus on your goals.
• Have a communications plan that supports your
goals.
• Be clear and consistent with your message and
brand.
• Identify your audiences on the ground and
online.
• Identify the tools and resources you will need.
• Measure your impact.
6. Online goals for your website
• Persuade
• Inform
• Educate
• Entertain
7. Persuade
Priority Goal which will
lead to action or engagement
Educate Inform
Provide them with Provide specific
Knowledge to help Information or
guide decisions data to lead to
immediate action
Appeal to Emotions
Provide a positive
Experience for users
8. Good websites have a priority goal
and use the other three to support
the main priority goal
Its is directed by your organization’s mission
and goals…
9. Your Organizations Goals
• Programming: Increase attendance
• Funding: Raise amount for project
• Policy & Social Change: Voting & contacting
local officials in government
• Other Goals
10. Organizational GoalOnline Goals
Program Goal: Increase number 1. Persuade youth and parents
of participants in our youth to register for program
Outreach program. 2. Inform them how they can
register, how much it costs,
Facts: when and where it will take
Youth participants are place, etc.
Ages 12 to 18 3. Educate them on the
benefits of the program
Must have parent or 4. Entertain them with story
Guardian consent to testimonies through video,
register images and more or perhaps
ask former participants to
add comments on their
experience.
11. Communicate to Your Audiences:
Content & Image Branding
Understand who you are communicating to.
Present your content and image based
on your target audience, their culture
and their needs.
Use New Media to create, develop & nurture
relationships with your audience.
Pull your audiences towards your priority goal.
12.
13.
14. Pitching your stories
• Bloggers
• Journalists
• Individuals on networks
Know who you are pitching. Listen and know what they want. Be
personable but be an authority. Work towards a relationship.
15. Types of Social Media
• Social Networks
• Broadcasting – Blogs, Micro-Blogs, Podcasts
• Sharing Platforms – Documents, Photos,
Videos, Tagging
• Collaboration Tools – Wikis, CMS, Basecamp
• Discussions – Forums, Chatrooms, VOIP
• Live Broadcasting – Qik, Livecastr, Live Blogs
23. Listen in on your audiences
• Loyal Fans & Supporters
• Potential Supporters
• What are the debates &
conversations?
• Identify the tools
24. RSS: Real Simple Syndication
• Feed: Push Content Out
• Reader: Pull Content In
Editor's Notes
Demetrio MaguigadNew Media Manager Community Media Workshop at Columbia College600 S. Michigan AveChicago, IL 60605Tel: 312-369-6400Fax: 312-369-6404Direct Line: 312-369-7499Email: demetrio@newstips.orgTwitter: http://www.twitter.com/dmaguigad
The Social Web and its tools continues to grow and evolve. How will you know which tools to use?
Persuade: Influence your audience to form an opinion and take specific immediate action.Nonprofits should persuade audiences to support their mission. Inform: Factual information, gain knowledge of something and make an action based on that knowledge.Educate: Provide an experience that will enhance their understanding whether or not it leads to an action.Entertain: Appeals to their emotions. Provides experience that is positive. Attracts their personal interest.
The Social Web and its tools continues to grow and evolve. How will you know which tools to use?
The web used to be static and linear. Conversation flowed in only one direction because of the technology standard of the earlier version of the web.
Web 2.0 is dynamic. Content and form are separated. Information is liberated from its container and can be shared with others.
The Social Web and its tools continues to grow and evolve. How will you know which tools to use?
