Are your meetings as social and mobile as your clients expect


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Considerations and impacts of social media and mobile technology on the meetings and events industry

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Are your meetings as social and mobile as your clients expect

  1. 1. Are your meetings as social andmobile as your clients expect?
  2. 2. Agenda• Where/how of conversations• How to join and steer them• Impact on M&E• Mobile integration• Considerations 2
  3. 3. Event MarketingThe future of Marketing is notis not about how talk about about how we wecommunicate but rather how ourselves but rather howothers engage in our us. others talk aboutcommunications. 3
  4. 4. Social Media: What is it? “Social media is media for social interaction, using highly accessible and scalable communication techniques. It is very different from any traditional or conventional form of media. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia 4
  5. 5. Social Media: What does it look like? 5
  6. 6. What this means for M&E 1. People have options a number of options or ways to participate in when it comes to a meeting, event, conference, or experience 2. People now have more ways to find out about your event and more ways to tell others about it 3. Integrating social media into your planning will increase content relevance, drive participation, make it more measurable, and drive positive ROI 6
  7. 7. Social Media 7
  8. 8. Convergence 8
  9. 9. What’s in it for M&E 1. Manage the 5. Increase word of mouth conversation marketing and build 2. Drive attendance excitement 3. Give customers a voice 6. Planned spontaneity 4. Improve your event and 7. Entanglement… the experience real-time more connected your based on feedback audience is to each other, the more loyal they will be to your brand 9
  10. 10. What about mobile? • Communicate to participants instantly • Integrates with social media • Day by day schedule • Hotel information • Interactive maps 10
  11. 11. 11
  12. 12. Social and Mobile - Drive business • Green your meeting • Extend your reach • Real-time interaction • Drive engagement • PR: can’t control, but guide social media 12
  13. 13. Considerations when creating a mobileevent experience • Device type • App vs Optimize • Build, buy, or wait… 13
  14. 14. Consideration when planning your nextevent 14
  15. 15. Key Takeaways • Understand Social Media • Embrace the change • Join the conversation • You can’t control everything • The conversation continues after the event ends • Feedback is instant, social, mobile, and public 15