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Using Social Networking for your
Career
Dagny Evans
Let’s have some fun!
What Are We Talking About?
Networking
• Connect
• Link
• Interact with other
people to exchange
information and
develop co...
A Better Definition
Creating honest, authentic relationships through
better access to information, which is the product
of...
Percentage of US Adults with Social
Media Accounts
W Social
Media
73%
W/O
Social
Media
27%
Employers Using or Plan to Use Social
Media for Recruiting
http://www.job-hunt.org/social-networking/social-media.shtml
Bad Behavior has Consequences
• 55% of recruiters have reconsidered
candidates
0
10
20
30
40
50
60
Photos Alcohol/Drugs Ba...
Your Social Media Has a Wealth
of Information
• How well you do communicate?
• What is your work history & education level...
Social Gone Wrong
Justine Sacco
• Public relations chief
• Traveling home to Africa
• Tweeted “Going to Africa.
Hope I don...
Pictures Speak 1,000 Words
The Right Stuff
Social Selling Index
SSI compared to Industry &
Network
Two Specific Stories of Success
• Coordinate DoMore24
campaign for non-profit
organization
• Solely social outreach
• One ...
Four Steps to Get Started
1.Define a plan
2. Create complete profiles
3. Establish a content calendar
4. Commit to engagin...
Useful Tools
Tool Examples
Personal search Google
LinkedIn Advanced
Alerts Google
Content
syndication/aggregation
Flipboar...
Do
• Cultivate your online
presence
• Use a professional photo
• Customize where
applicable
• Be generous – give to get
• ...
Don’t
• Just talk about yourself
• Be generic
• Ignore privacy settings
• Accept everyone
• Badmouth past employers, cowor...
10 Things You Can Do to Lose
Trust
1. Not searchable
2. Bad reputation
3. Demonstrations
4. Bad
website/profile
5. Lack of...
Contact Info
Dagny Evans
Digital Ambit
dagny@digitalambit.com
dagny@dagnyevans.com
@dagnyevans
@digitalambit
http://www.sl...
Congressman beyer's women's economic conference   using social networking for your career
Congressman beyer's women's economic conference   using social networking for your career
Congressman beyer's women's economic conference   using social networking for your career
Congressman beyer's women's economic conference   using social networking for your career
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Congressman beyer's women's economic conference using social networking for your career

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As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?

In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development

Published in: Social Media
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Congressman beyer's women's economic conference using social networking for your career

  1. 1. Using Social Networking for your Career Dagny Evans
  2. 2. Let’s have some fun!
  3. 3. What Are We Talking About? Networking • Connect • Link • Interact with other people to exchange information and develop contacts, especially to further one's career Social Networking • Use of websites & applications to interact with other users or find people with similar interests to oneself
  4. 4. A Better Definition Creating honest, authentic relationships through better access to information, which is the product of technological advances unlike any in human history. Your customers are already online. They’re researching you just as much— if not more—than you’re researching them. They’re showing up at your door better educated and informed than ever before— and you need to be ready to meet, greet and connect at a new level.
  5. 5. Percentage of US Adults with Social Media Accounts W Social Media 73% W/O Social Media 27%
  6. 6. Employers Using or Plan to Use Social Media for Recruiting http://www.job-hunt.org/social-networking/social-media.shtml
  7. 7. Bad Behavior has Consequences • 55% of recruiters have reconsidered candidates 0 10 20 30 40 50 60 Photos Alcohol/Drugs Badmouthing PercentageofRecruiters Top Negative Behaviors that make Recruiters Reconsider Candidates
  8. 8. Your Social Media Has a Wealth of Information • How well you do communicate? • What is your work history & education levels? • What is your industry knowledge? • What are your thoughts/actions towards alcohol & other illegal substances? • How well do you control your temper? • Are you prone to verbal outbursts (profanity)? • How do you spend your non-work time? http://www.job-hunt.org/social-networking/social-media.shtml
  9. 9. Social Gone Wrong Justine Sacco • Public relations chief • Traveling home to Africa • Tweeted “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” • 1000s of retweets & trending hashtags Elizabeth Lauten
  10. 10. Pictures Speak 1,000 Words
  11. 11. The Right Stuff
  12. 12. Social Selling Index
  13. 13. SSI compared to Industry & Network
  14. 14. Two Specific Stories of Success • Coordinate DoMore24 campaign for non-profit organization • Solely social outreach • One month consistent focus & outreach • 64% were first time contributors • 108% increase in donor contributions • Recently started running full-time consulting company – Husband & wife team • Did outreach to our network - ~900 people • 68% recipients took action
  15. 15. Four Steps to Get Started 1.Define a plan 2. Create complete profiles 3. Establish a content calendar 4. Commit to engaging with network
  16. 16. Useful Tools Tool Examples Personal search Google LinkedIn Advanced Alerts Google Content syndication/aggregation Flipboard, Hubspot, Feedly Scheduling/monitoring Tweetdeck, Hootsuite Monitoring Klout, Hootsuite, Social Mention, LinkedIn SSI
  17. 17. Do • Cultivate your online presence • Use a professional photo • Customize where applicable • Be generous – give to get • Know what you are asking for • Share interesting news and useful insights • Ask questions • Research • Keep in touch • Google yourself • Use appropriate language • Check your privacy settings • Untag yourself from bad photos
  18. 18. Don’t • Just talk about yourself • Be generic • Ignore privacy settings • Accept everyone • Badmouth past employers, coworkers or customers • Over-share or plagiarize • Over use hashtags
  19. 19. 10 Things You Can Do to Lose Trust 1. Not searchable 2. Bad reputation 3. Demonstrations 4. Bad website/profile 5. Lack of proof 6. Public relations 7. Networking 8. Associations 9. Content 10.Consistency
  20. 20. Contact Info Dagny Evans Digital Ambit dagny@digitalambit.com dagny@dagnyevans.com @dagnyevans @digitalambit http://www.slideshare.net/DagnyEvans/congressman-beyers-womens-economic-conference-using-social-networking-for-your-career

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