Social MediaGetting Back to the Basics
Agenda•   Understanding Social Media•   Interaction•   Social Channels•   Setting a Strategy•   Time Saving Tools•   Quest...
Just trying  it out
No, you can’t make
Years Ago We Were Pretty Restricted To    The Media We Could Consume          +              +
Today We Have Thousands of Different       Media At Our Disposal
It’s not so much aboutTECHNOLOGY
Social media is about PEOPLE
Broadcast Media versus Social Media            VS
You Already Have the Skills                  You Just Do It Offline                 • Meeting people                 • Bui...
Don’t BeThis Guy
What to Talk                            About70-20-10 Rule  – 70% Share useful    resources &              10%    interest...
GOLDEN RULE: Don’t post anything you wouldn’t        want your mom to read in the newspaper
Don’t BeDon’t Be Afraid to Fail               Afraid to Fail
750,000,000 UsersCredits: Amodiovalerio Verde
Best Practices•   Set community expectations•   Be up to date•   Live authenticity•   Participate in dialog•   Enable peer...
70-20-10 Rule   – 70% Share resources/info – articles,   10%     links, videos, tools   – 20% Engage – opinions,     conve...
A good                                        number of                                       followers but               ...
Best Practices•   Create a user-friendly Twitter ID (@parkname)•   Seek out people talking about your parks•   Engage them...
Why is YouTube Important• 2nd largest search engine• Let’s others share your  videos with friends• Videos easily imbedded ...
Best Practices• Link to YouTube from your  website• Add a YouTube tab to your  organizations Facebook page• Invite people ...
Location, Location, Location
Claim your location
Claim your location
Claim your location
Best Practices• Add your organization as a "Venue" or  claim your location if it’s already listed• Monitor for insights an...
Best Practices• Provide information about your  organization• Explains what users can expect  from you on Flickr• Demonstr...
Setting a Strategy                             Strategy                      80% of success in social                     ...
Objectives• Generate awareness of activities  and events• Learn about what visitors are  saying about you• Foster visitor ...
Creating a Social Media Plan•   Align objectives•   Listen to the conversation•   Establish resources•   Select channels• ...
Measuring Success•   Reach•   Frequency & traffic•   Influence•   Conversations•   Sentiment
Websiteand/or Blog
Tools
Q&A                                           Jason Sem                                           twitter: @jbsem         ...
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
Social Media for Parks and Recreation
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Social Media for Parks and Recreation

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It is imperative thought that a social media strategy be put in place before a single post or tweet goes out because you must first answer the question “why are we on Twitter/Facebook/YouTube?” If you can’t describe your Facebook page addresses an overall communications objective then you’re not yet prepared.

This presentation, created for the 2011 Minnesota Recreation and Park Association Annual Conference, will hopefully help you build a foundation for engaging online communities and provide you with some useful tools for managing your organization’s social presence.

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Social Media for Parks and Recreation

  1. 1. Social MediaGetting Back to the Basics
  2. 2. Agenda• Understanding Social Media• Interaction• Social Channels• Setting a Strategy• Time Saving Tools• Questions/Answers
  3. 3. Just trying it out
  4. 4. No, you can’t make
  5. 5. Years Ago We Were Pretty Restricted To The Media We Could Consume + +
  6. 6. Today We Have Thousands of Different Media At Our Disposal
  7. 7. It’s not so much aboutTECHNOLOGY
  8. 8. Social media is about PEOPLE
  9. 9. Broadcast Media versus Social Media VS
  10. 10. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
  11. 11. Don’t BeThis Guy
  12. 12. What to Talk About70-20-10 Rule – 70% Share useful resources & 10% interesting content – 20% Engagement – 10% Me
  13. 13. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
  14. 14. Don’t BeDon’t Be Afraid to Fail Afraid to Fail
  15. 15. 750,000,000 UsersCredits: Amodiovalerio Verde
  16. 16. Best Practices• Set community expectations• Be up to date• Live authenticity• Participate in dialog• Enable peer-peer interactions• Foster advocacy• Solicit a call to action
  17. 17. 70-20-10 Rule – 70% Share resources/info – articles, 10% links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions
  18. 18. A good number of followers but not following back Good Included in 48description of lists. Great the opp to thank organization those that list you No conversation, just one way communication
  19. 19. Best Practices• Create a user-friendly Twitter ID (@parkname)• Seek out people talking about your parks• Engage them in conversation• Promote others and share your best information• Know who “@” replies to you• Find key influencers in your area• Share your videos & pics thru links
  20. 20. Why is YouTube Important• 2nd largest search engine• Let’s others share your videos with friends• Videos easily imbedded with other social channels• Great communication tool
  21. 21. Best Practices• Link to YouTube from your website• Add a YouTube tab to your organizations Facebook page• Invite people to subscribe to your channel• Aggregate video content featuring your parks• Tag your videos with keywords
  22. 22. Location, Location, Location
  23. 23. Claim your location
  24. 24. Claim your location
  25. 25. Claim your location
  26. 26. Best Practices• Add your organization as a "Venue" or claim your location if it’s already listed• Monitor for insights and issues• Respond to visitors complements and complaints
  27. 27. Best Practices• Provide information about your organization• Explains what users can expect from you on Flickr• Demonstrate that your profile is authentic and official – use official brand mark• Link to your account from your website• Tag your photos
  28. 28. Setting a Strategy Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies
  29. 29. Objectives• Generate awareness of activities and events• Learn about what visitors are saying about you• Foster visitor loyalty• Provide customer service• Enhance marketing campaigns• Seek and create media opportunities• Enhance event participation
  30. 30. Creating a Social Media Plan• Align objectives• Listen to the conversation• Establish resources• Select channels• Set specific goals• Join the conversation• Integrate with off-line efforts• Measure
  31. 31. Measuring Success• Reach• Frequency & traffic• Influence• Conversations• Sentiment
  32. 32. Websiteand/or Blog
  33. 33. Tools
  34. 34. Q&A Jason Sem twitter: @jbsem Tel: 612-234-5305Find this presentation at www.jbsem.com/blog

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