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Social Media & PR Strategies course: First Lecture

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Social Media & PR Strategies course: First Lecture

  1. 1. What is the GROUNDSWELL?How is it changing business?
  2. 2. Demetrio P Maguigad@npcommunicator
  3. 3. Demetrio P Maguigad@npcommunicator
  4. 4. social media policyDemetrio P Maguigad@npcommunicator
  5. 5. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
  6. 6. culture + voiceDemetrio P Maguigad@npcommunicator
  7. 7. anticipate engagements
  8. 8. sets guidelinesDemetrio P Maguigad@npcommunicator
  9. 9. prevents/responds to crisisDemetrio P Maguigad@npcommunicator
  10. 10. adapts through timeDemetrio P Maguigad@npcommunicator
  11. 11. Control Somewhat Control No ControlOur own website Employees or staff Other people’s websitesAnd blog and blogs Social Media profilesOur own brochures and accounts Comments and reviews on other people’sOur mission Other people’s websites and blogs comments on our blogOur messages or social pages Reactions or responses to services, products orOur Policies Search brand… Things we have … Things we can … Things we can notthe power to create influence but may not influence or makeand make absolute have the final say on… decisions on…decisions on…
  12. 12. People + Rules + GuidelinesDemetrio P Maguigad@npcommunicator
  13. 13. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
  14. 14. How are people using social technologies?
  15. 15. How should we evaluate and approach new technologies?
  16. 16. Does the technology enable people to connect in new ways?
  17. 17. Is it effortless to sign up and use?
  18. 18. Does it shift power from institutions to people?
  19. 19. Does the community generate enough content to sustain itself?
  20. 20. Is it an open platform that invites others to connect?
  21. 21. Do they serve your intended goals?
  22. 22. • Assignments Due Next Week:• Read Chapter 3 in Groundswell and write a short response to what you read on your blog.• Complete your Client Proposal Form

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