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Loyalty starts with great stories - event bpost 29/01/2013]

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Loyalty starts with great stories

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Loyalty starts with great stories - event bpost 29/01/2013]

  1. 1. LoyaltyNeeds great stories
  2. 2. Who is this person?
  3. 3. On the subject of faithful friends
  4. 4. Heaven
  5. 5. Brands need values
  6. 6. Loyalty over time
  7. 7. What are its values?
  8. 8. What does it offer?
  9. 9. A call to action
  10. 10. New rules of communication
  11. 11. A digital heart
  12. 12. Give back
  13. 13. New media
  14. 14. Personalised – 11 times
  15. 15. Segmentation strategies
  16. 16. Social media
  17. 17. Cool things you could do
  18. 18. It worked
  19. 19. 2012 started in 2011
  20. 20. Inclusive
  21. 21. Even more social media
  22. 22. Loyalty of the volunteers
  23. 23. Are you in?
  24. 24. VoteBuilder
  25. 25. Direct Mail
  26. 26. Direct Mail
  27. 27. Single issue topics
  28. 28. A voter’s story
  29. 29. Who cares about coal?
  30. 30. Learnings
  31. 31. Other Learnings• Share beliefs• Data is key• Don’t ask for too much• Mail is effective• In tandem• Retention
  32. 32. NFP • To be recognised • Feel good • Be inspired • Be part of something • Be asked • Be told they have been heard
  33. 33. Simon Sinekhttp://www.youtube.com/watch?v=qp0HIF3SfI4
  34. 34. Cesviamo
  35. 35. RNLI
  36. 36. Back to Tom • People want: • To be recognised • To feel good • To be inspired • To be part of something • To be asked • To be told they have been heard
  37. 37. Thank you

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