75% of Belgian population still prefers receiving a real postcard (rather then a sms – 58 % or an email – 41%), but we all write less cards...

1. Mobile Postcard

2. Context
75% of Belgian population still prefers
receiving a real postcard
(rather then a sms – 58 % or an email – 41%)
But
We all write less cards...
2
The challenge: combine the personal touch of a postcard
with the convenience of modern technology.

3. Mobile Postcard application
= take a picture with your smartphone
and let bpost print and send this
picture to your addressee under the
form of a real postcard already
franked.
Launched June 2011
Available for 5 mobile platforms

4. High press coverage

5. Other reviews
4,5 star rating in
app store
Version 2.0
Launched in
December
After launch:
ranked top 5 for
several weeks
Today: top 50 in
app store

6. Proposed flow in case of partnerships

7. Proposed flow in case of partnerships

8. Proposed flow in case of partnerships
XXXXXX
Your promo-code:
• Unique or generic
• Limited in time and/or volume
• Perfectly measurable

9. A cobranded card is delivered
• Printed on glossy paper
• Franked with a stamp
• Before 3PM created, delivered the next
day
16,5 cm
12 cm
Your Logo/message
All front can
be branded!

10. And… create a viral effect with FB
sharing (incl in the app)
10
Personalized with
YOUR message!

11. Your logo on a real postcard…
• Is tangible
• Creates a viral effect
• Certainly viewed because next to a personal
message/picture (emotional value)
• Will last for months in the living room of the
receiver

12. Prices & conditions

13. Prices (stamp incl)
Example: partnership during x months
• In total 4.000 cards were sent
– First 1.000 cards will be invoiced @ €1,39/card = €1.390
– Card 1.001 – 2.500 @ €1,34 = €2.010
– Card 2.501 – 4.000 @ €1,25 = €1.875
• Total invoice = €5.275 (stamps included!)

14. Conditions
• Only if cards are given for free
• Minimum charge of 250 cards
• Invoicing method:
– Every month
– Only for sent cards: you pay what you get
• We need approximately 5 working days to be operational
ready
• High definition layers (PNG format) – need to be delivered
– Landscape: 1831px x 1276px
– Portrait: 1276px x 1831px

15. More info?
www.bpost.be/mobilepostcard/pro
Mobilepostcard.business@bpost.be